Ogilvy on Advertising
A candid and indispensable primer on all factors of promotion from the man Time has named “the most sought after wizard in the business”. 223 photos.
A candid and indispensable primer on all factors of promotion from the man Time has named “the most sought after wizard in the business”. 223 photos.
Please Disable Adblock to Show Download Link
DOWNLOAD eBooks
Author : David Ogilvy
Genre : Advertising
Summary : A candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business" . 223 photos.
Please Disable Adblock to Show Download Link
DOWNLOAD eBooks
Author : David Ogilvy
Genre : Advertising
Summary : This is the definitive guide to advertising from the most influential and successful adman of all time - David Ogilvy - who founded an agency which is now an international giant.
Please Disable Adblock to Show Download Link
DOWNLOAD eBooks
Author : David Ogilvy
Genre : Advertising
Summary : Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Please Disable Adblock to Show Download Link
DOWNLOAD eBooks
Author : David Ogilvy
Genre : Business & Economics
Summary : First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.
Please Disable Adblock to Show Download Link
DOWNLOAD eBooks
Author : Claude C. Hopkins
Genre : Business & Economics
Summary : "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…
Please Disable Adblock to Show Download Link
DOWNLOAD eBooks
Author : Miles Young
Genre : Education
Summary : From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.
Please Disable Adblock to Show Download Link
DOWNLOAD eBooks
Author : David Ogilvy
Genre : Advertising
Summary :