Advertising And Sales Promotion
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Advertising And Sales Promotion
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Author : S H H Kazmi
language : en
Publisher: Excel Books India
Release Date : 2008-04-30
Advertising And Sales Promotion written by S H H Kazmi and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-30 with Business & Economics categories.
Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.
Advertising And Sales Promotion Strategy
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Author : Gerard J. Tellis
language : en
Publisher: Prentice Hall
Release Date : 1997
Advertising And Sales Promotion Strategy written by Gerard J. Tellis and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Advertising And Sales Promotion
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Author :
language : en
Publisher: Nirali Prakashan
Release Date : 1969
Advertising And Sales Promotion written by and has been published by Nirali Prakashan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Advertising categories.
Advertising And Sales Promotion
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Author : Dr. Bhuwan Gupta
language : en
Publisher: Vandana Publications
Release Date :
Advertising And Sales Promotion written by Dr. Bhuwan Gupta and has been published by Vandana Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Advertising, sales promotion today has become the pillars of marketing success. Most of marketer’s effort evolves round performing these activities. Hence the clear and thorough understanding of these entire element has become a pre requisite of success for marketers. Keeping in mind the above perspective an idea of designing a comprehensive book came in our mind 5 years ago. After discussing from the academicians and practitioners of the industry, we planned the book named ‘Advertising and Sales promotion’. This book specifically written for students of MBA 3RD SEMESTER Rajasthan Technical University. However it will also prove useful for the students of other universities. In the preparation of this text we have consulted various renowned authors and other publications for information on subtle issues. We are highly thankful to them. I shall be failing our duty if we do not appreciate the contribution of our family members for their encouragement and continued support in completing the text. We are highly thankful to “Vandana Publications”, who took a lot of interest in publishing this text with great interest and enthusiasm. We are highly rewarded if this book fulfills the expectation of students and various interest groups. We invite suggestions for the improvement in the text from the students, learned teachers and marketing practitioners so as to make it more useful in years to come.
Promotion
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Author : Richard E. Stanley
language : en
Publisher: Prentice Hall
Release Date : 1982
Promotion written by Richard E. Stanley and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Sales Promotion Management
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Author : Don E. Schultz
language : en
Publisher: N T C Business Books
Release Date : 1982
Sales Promotion Management written by Don E. Schultz and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Includes index
Advertising And Sales Promotion
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Author : Pankhuri Bhagat
language : en
Publisher: SBPD Publishing House
Release Date : 2020-06-11
Advertising And Sales Promotion written by Pankhuri Bhagat and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-11 with Business & Economics categories.
Advertising and Sales Promotion by Pankhuri Bhagat is a publication of the SBPD Publishing House, Agra. The author holds a M.Com., B. Ed., NET and MBA degree. She was the assistant professor at SVMMPG College, Gorakhpur. Book Code - 4945
Sales Promotion
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Author : Roddy Mullin
language : en
Publisher: Kogan Page Publishers
Release Date : 2008
Sales Promotion written by Roddy Mullin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Advertising And Sales Promotion
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Author : Kaser
language : en
Publisher:
Release Date : 2013
Advertising And Sales Promotion written by Kaser and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Guide To Advertising And Sales Promotion Law
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Author : Sallie Spilsbury
language : en
Publisher: Routledge
Release Date : 1998
Guide To Advertising And Sales Promotion Law written by Sallie Spilsbury and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising categories.
This text provides a comprehensive and practical guide to all areas of advertising and sales promotion law. Written for lawyers and non-lawyers alike, it explains how the law applies to advertising and promotion campaigns and offers practical tips on how to comply with the law. The book considers advertising and promotions on the Internet - how does the law apply to such activities now and what developments can be expected for the future? Legislation which is being adopted by the European Commission is also considered and its likely effect on marketing activities in the UK is analyzed.