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Advertising And Sales Promotion


Author : S H H Kazmi
language : en
Publisher: Excel Books India
Release Date : 2009-01-01

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Download Advertising And Sales Promotion written by S H H Kazmi and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Advertising categories.


Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress on India Advertising in this changed scenario, a third edition of the book 'Advertising and Sales Promotion' has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references. Highlights of this edition: (a) Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written. (b) Text on Brand Personality and Image has been updated. (c) New Appendices have been added at the end of Part-I and Part- IV, respectively. (d) Some new Boxes with insightful contents have been added. (e) Some of the old exhibits have been replaced with the new ones. The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.

Cases In Advertising Management


Author : Kelley
language : en
Publisher: M.E. Sharpe
Release Date : 2015-05-18

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Download Cases In Advertising Management written by Kelley and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-18 with Business & Economics categories.


"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

Consumer Behaviour And Advertising Management


Author : M. Khan
language : en
Publisher: New Age International
Release Date : 2007-01-01

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Download Consumer Behaviour And Advertising Management written by M. Khan and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with Advertising categories.


Suitable for students pursuing courses in management in universities and students in India, this work explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment.

Advertising Management


Author : Jaishri Jethwaney
language : en
Publisher: OUP India
Release Date : 2012-11-22

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Download Advertising Management written by Jaishri Jethwaney and has been published by OUP India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-22 with Business & Economics categories.


The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising.

Advertising Management


Author :
language : en
Publisher: M.E. Sharpe
Release Date :

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Confessions Of An Advertising Man


Author : David Ogilvy
language : en
Publisher: Southbank Pub
Release Date : 2011

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Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Advertising Management


Author : Aaker David A
language : en
Publisher:
Release Date : 1994

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