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Autumn Of The Moguls


Author : Michael Wolff
language : en
Publisher: Harper Collins
Release Date : 2004-10-01

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Download Autumn Of The Moguls written by Michael Wolff and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-01 with Biography & Autobiography categories.


The distinguished columnist and author of Burn Rate offers a trenchant study of the media industry, its rise and fall, and the titans responsible for its imminent collapse. Reprint. 30,000 first printing.

Autumn Of The Moguls


Author : Michael Wolff
language : en
Publisher: HarperCollins UK
Release Date : 2004

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Download Autumn Of The Moguls written by Michael Wolff and has been published by HarperCollins UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Executives categories.


A blistering, dramatic, bittersweet portrait of the global media industry - its key deals, dealmakers, divas and delusions.

Autumn Of The Moguls


Author : Michael Wolff
language : en
Publisher: Harper Collins
Release Date : 2004-10-01

DOWNLOAD
READ ONLINE

Download Autumn Of The Moguls written by Michael Wolff and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-01 with Biography & Autobiography categories.


The distinguished columnist and author of Burn Rate offers a trenchant study of the media industry, its rise and fall, and the titans responsible for its imminent collapse. Reprint. 30,000 first printing.

Autumn Of The Moguls My Misadventures With The Titans Poseurs And Money Guys Who Mastered And Messed Up Big Media


Author : Michael Wolff
language : en
Publisher: HarperCollins UK
Release Date : 2010-07-29

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Download Autumn Of The Moguls My Misadventures With The Titans Poseurs And Money Guys Who Mastered And Messed Up Big Media written by Michael Wolff and has been published by HarperCollins UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-29 with Biography & Autobiography categories.


A blistering, dramatic, bittersweet portrait of the global media industry – its key deals, dealmakers, divas and delusions.

Burn Rate


Author : Michael Wolff
language : en
Publisher: Simon and Schuster
Release Date : 2013-03-12

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Download Burn Rate written by Michael Wolff and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-12 with Computers categories.


Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars -- and notably devoid of profit-making enterprises. As he describes his efforts to control his company's burn rate -- the amount of money the company consumes in excess of its income -- Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.

The Man Who Owns The News


Author : Michael Wolff
language : en
Publisher: Broadway Books
Release Date : 2008-12-02

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Download The Man Who Owns The News written by Michael Wolff and has been published by Broadway Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-02 with Biography & Autobiography categories.


If Rupert Murdoch isn’t making headlines, he’s busy buying the media outlets that generate the headlines. His News Corp. holdings—from the New York Post, Fox News, and most recently The Wall Street Journal, to name just a few—are vast, and his power is unrivaled. So what makes a man like this tick? Michael Wolff gives us the definitive answer in The Man Who Owns the News. With unprecedented access to Rupert Murdoch himself, and his associates and family, Wolff chronicles the astonishing growth of Murdoch's $70 billion media kingdom. In intimate detail, he probes the Murdoch family dynasty, from the battles that have threatened to destroy it to the reconciliations that seem to only make it stronger. Drawing upon hundreds of hours of interviews, he offers accounts of the Dow Jones takeover as well as plays for Yahoo! and Newsday as they’ve never been revealed before. Written in the irresistible stye that only an award-winning columnist for Vanity Fair can deliver, The Man Who Owns the News offers an exclusive glimpse into a man who wields extraordinary power and influence in the media on a worldwide scale—and whose family is being groomed to carry his legacy into the future. From the Hardcover edition.

Television Is The New Television


Author : Michael Wolff
language : en
Publisher: Penguin
Release Date : 2015-06-23

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Download Television Is The New Television written by Michael Wolff and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-23 with Business & Economics categories.


"The closer the new media future gets, the further victory appears." --Michael Wolff This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn’t come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassed? Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance. Sure, the darlings of new media—Buzzfeed, HuffPo, Politico, and many more—keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start, and become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet. Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: the Web, social media, and various mobile platforms are not the new television. Television is the new television. We all know that Google and Facebook are thriving by selling online ads—but they’re aggregators, not content creators. As major brands conclude that banner ads next to text basically don’t work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn’t change the balance of power. Television by any other name is the game everybody is trying to win—including outlets like The Wall Street Journal that never used to play the game at all. Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us what’s really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now. From the Hardcover edition.