Broadcasting And Cable
DOWNLOAD eBooks
Download Broadcasting And Cable PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Broadcasting And Cable book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Broadcasting Cable
DOWNLOAD eBooks
Author :
language : en
Publisher:
Release Date : 2009-07
Broadcasting Cable written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07 with Broadcasting categories.
Broadcasting Cable The Internet And Beyond An Introduction To Modern Electronic Media
DOWNLOAD eBooks
Author : Barry L Sherman
language : en
Publisher: McGraw-Hill Education
Release Date : 2011-03-31
Broadcasting Cable The Internet And Beyond An Introduction To Modern Electronic Media written by Barry L Sherman and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-31 with Language Arts & Disciplines categories.
This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.
Media Promotion Marketing For Broadcasting Cable The Internet
DOWNLOAD eBooks
Author : Susan Tyler Eastman
language : en
Publisher: Taylor & Francis
Release Date : 2012-11-12
Media Promotion Marketing For Broadcasting Cable The Internet written by Susan Tyler Eastman and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Language Arts & Disciplines categories.
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Broadcasting Cable The Internet And Beyond
DOWNLOAD eBooks
Author : Joseph R. Dominick
language : en
Publisher: McGraw-Hill Europe
Release Date : 2012
Broadcasting Cable The Internet And Beyond written by Joseph R. Dominick and has been published by McGraw-Hill Europe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Broadcasting categories.
This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.
Broadcasting Cable And Beyond
DOWNLOAD eBooks
Author : Joseph R. Dominick
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1993
Broadcasting Cable And Beyond written by Joseph R. Dominick and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Broadcasting categories.
Radio Television Cable Management
DOWNLOAD eBooks
Author : James Anthony Brown
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1998
Radio Television Cable Management written by James Anthony Brown and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Broadcasting categories.
This text explores the essential elements of broadcast management and looks at all levels of management in each of the major components of the broadcasting cable industry including, personnel, audiences, programming, sales, finance, law and engineering. Third revised edition.
Promotion And Marketing For Broadcasting And Cable
DOWNLOAD eBooks
Author : Susan Tyler Eastman
language : en
Publisher:
Release Date : 1999
Promotion And Marketing For Broadcasting And Cable written by Susan Tyler Eastman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Broadcasting categories.
Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Cable Television And The Future Of Broadcasting
DOWNLOAD eBooks
Author : Ralph Negrine
language : en
Publisher: Routledge
Release Date : 2013-06-19
Cable Television And The Future Of Broadcasting written by Ralph Negrine and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-19 with Social Science categories.
Originally published in 1985, this book surveys developments in cable television in the major industrialised countries with chapters specifically authored on each area. It looks at the technology, its potential, and how far it had been implemented, considering the reaction of governments, existing broadcasting corporations and licensing authorities. Going on to assess future trends, a discussion of the likely effects of cable on communications, society and economy is an enlightening read now.
Understanding Broadcast And Cable Finance
DOWNLOAD eBooks
Author : Broadcast Cable Financial Mana
language : en
Publisher: Taylor & Francis
Release Date : 2012-07-26
Understanding Broadcast And Cable Finance written by Broadcast Cable Financial Mana and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Language Arts & Disciplines categories.
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.
Broadcasting Cable And Beyond
DOWNLOAD eBooks
Author : Jonathan Tankel
language : en
Publisher:
Release Date : 1990-01-01
Broadcasting Cable And Beyond written by Jonathan Tankel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-01-01 with categories.