Fundamentals Of Advertising
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The Fundamentals Of Advertising
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Author : John Wilmshurst
language : en
Publisher: Routledge
Release Date : 1999
The Fundamentals Of Advertising written by John Wilmshurst and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Advertising categories.
Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.
Fundamentals Of Advertising
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Author : John Wilmshurst
language : en
Publisher: Routledge
Release Date : 2010-02-17
Fundamentals Of Advertising written by John Wilmshurst and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-17 with Business & Economics categories.
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.
The Fundamentals Of Advertising
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Author : John Wilmshurst
language : en
Publisher: Heinemann Educational Books
Release Date : 1985
The Fundamentals Of Advertising written by John Wilmshurst and has been published by Heinemann Educational Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Advertising categories.
Fundamentals Of Advertising Research
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Author : Alan D. Fletcher
language : en
Publisher:
Release Date : 1988
Fundamentals Of Advertising Research written by Alan D. Fletcher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
The Fundamentals Of Marketing
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Author : Edward Russell
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-11-02
The Fundamentals Of Marketing written by Edward Russell and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-02 with Business & Economics categories.
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.
Fundamentals Of Advertising
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Author : John Wilmshurst
language : en
Publisher: Routledge
Release Date : 2010-02-17
Fundamentals Of Advertising written by John Wilmshurst and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-17 with Business & Economics categories.
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.
The Fundamentals Of Creative Advertising
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Author : Ken Burtenshaw
language : en
Publisher: A&C Black
Release Date : 2011-08-31
The Fundamentals Of Creative Advertising written by Ken Burtenshaw and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-31 with Design categories.
The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
The Fundamentals Of Advertising
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Author : John Wilmshurst
language : en
Publisher:
Release Date : 1999
The Fundamentals Of Advertising written by John Wilmshurst and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Advertising categories.
Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.
The Fundamentals Of Advertising
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Author : Edward James Rowse
language : en
Publisher:
Release Date : 1931
The Fundamentals Of Advertising written by Edward James Rowse and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1931 with Advertising categories.
Fundamentals Of Advertising
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Author : Edward James Rowse
language : en
Publisher:
Release Date : 1943
Fundamentals Of Advertising written by Edward James Rowse and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1943 with Advertising categories.