Gender And Public Relations
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Women In Public Relations
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Author : Larissa A. Grunig
language : en
Publisher: Routledge
Release Date : 2013-09-13
Women In Public Relations written by Larissa A. Grunig and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Business & Economics categories.
The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels. This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.
Gender And Public Relations
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Author : Christine Daymon
language : en
Publisher: Routledge
Release Date : 2013-08-15
Gender And Public Relations written by Christine Daymon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-15 with Business & Economics categories.
Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations’, it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experiences of people working in the occupation of public relations. There are many previously unexplored areas within and through public relations which the book examines. These include: the production of social meaning and power relations advocacy and activist campaigns for social and political change the negotiation of identity, diversity and cultural practice celebrity, bodies, fashion and harassment in the workplace notions of managing reputation and communicating policy. In extending the field of inquiry, this edited collection highlights how gender is accomplished and transformed, and, thus how power is exercised and inequality (re)produced or challenged in public relations. The book will expand thinking about power relations and privilege for both women and men and how these are affected by the interplay of social, cultural and institutional practices. Winner of the Outstanding Book PRide Award, awarded by the National Communication Association (NCA).
The Future Of Feminism In Public Relations And Strategic Communication
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Author : Linda Aldoory
language : en
Publisher: Rowman & Littlefield
Release Date : 2021-06-18
The Future Of Feminism In Public Relations And Strategic Communication written by Linda Aldoory and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-18 with Business & Economics categories.
Aldoory and Toth present a socio-ecological model for understanding and building a feminist future public relations. This approach acknowledges previous gaps in scholarship and practice caused by ideological, societal, mediated, and organizational factors constructing norms and expectations for gender and race.
Women In Public Relations
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Author : Larissa A. Grunig
language : en
Publisher: Guilford Press
Release Date : 2001-01-16
Women In Public Relations written by Larissa A. Grunig and has been published by Guilford Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-16 with Business & Economics categories.
The last 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination, how public relations stacks up against other professions on gender-related issues, challenges facing women managers and entrepreneurs, the experiences of ethnic minority professionals, the salary gap, the glass ceiling, and how to foster solutions on individual, organizational, and societal levels. This volume is an essential resource for public relations professionals, scholars, and educators. Students of public relations, mass communication, organizational sociology, management, and women's studies will find it an informative and accessible text.
Feminization In Public Relations
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Author : Marlena Bräu
language : en
Publisher: GRIN Verlag
Release Date : 2013-04-15
Feminization In Public Relations written by Marlena Bräu and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-15 with Business & Economics categories.
Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of Westminster, language: English, abstract: Back in the 1960s, women formed only 10 per cent of the American PR field. Only 20 years later, in the mid-80s, this percentage had increased to 50 per cent. This phenomenon, called the “Gender Switch”, initialized the quantitative feminization of public relations (Dozier, 1988, p.8). In 1986 Mathews wrote: “A women`s place is no longer in the home. It seems to be in the communication department.” (Matthews, 1986, p.28). At the end of the 1990s, according to the US Department of Labor, two thirds of PR specialists were women (Grunig, Toth & Hon, 2001, p.5).
Professionalizing Public Relations
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Author : Kate Fitch
language : en
Publisher: Springer
Release Date : 2016-07-29
Professionalizing Public Relations written by Kate Fitch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-29 with Business & Economics categories.
This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry’s professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women’s early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry.
Women S Work In Public Relations
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Author : Elizabeth Bridgen
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-03-25
Women S Work In Public Relations written by Elizabeth Bridgen and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-25 with Business & Economics categories.
Reconceptualising human experience through a holistic feminist approach, this book takes us behind the scenes to connect with women navigating the problems and contradictions of everyday working life.
Women In Pr History
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Author : Anastasios Theofilou
language : en
Publisher: Routledge
Release Date : 2020-12-29
Women In Pr History written by Anastasios Theofilou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-29 with Business & Economics categories.
The history of PR has received limited attention over the years, and especially the role of women in PR has been an ‘untold’ story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR. This book explores the field in a way that will offer insight of the significance that women had in the evolution of PR, with diverse chapters that provide rich perspectives on women’s contributions to PR throughout the years and across the globe. It opens with an overview of women in public relations. Later chapters focus on the case of Turkey, which seems to have a rich history of women in public relations, then on specific cases from Oceania (Australia), Europe (Spain), Asia (Malaysia and Thailand) and America (United States). The final chapter deals with the case of Inez Kaiser, who was the first African- American women to open a US public relations agency. This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching. Practitioners will also find the book extremely relevant for training, short courses and professional practice.
Pr Women With Influence
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Author : Juan Meng
language : en
Publisher: Peter Lang Us
Release Date : 2020-12-22
Pr Women With Influence written by Juan Meng and has been published by Peter Lang Us this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-22 with categories.
PR Women with Influence: Breaking Through the Ethical and Leadership Challengesmakes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women's perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals. Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR. Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today's public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.
The Routledge Handbook Of Critical Public Relations
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Author : Jacquie L'Etang
language : en
Publisher: Routledge
Release Date : 2015-08-11
The Routledge Handbook Of Critical Public Relations written by Jacquie L'Etang and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-11 with Business & Economics categories.
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.