Graphic Design As Communication
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Graphic Design As Communication
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Author : Malcolm Barnard
language : en
Publisher: Routledge
Release Date : 2013-07-04
Graphic Design As Communication written by Malcolm Barnard and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-04 with Design categories.
What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.
Design For Communication
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Author : Elizabeth Resnick
language : en
Publisher: John Wiley & Sons
Release Date : 2003-06-10
Design For Communication written by Elizabeth Resnick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-10 with Design categories.
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
The Complete Graphic Designer
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Author : Ryan Hembree
language : en
Publisher: Rockport Publishers
Release Date : 2008
The Complete Graphic Designer written by Ryan Hembree and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Design categories.
Graphic design.
Notes On Graphic Design And Visual Communication
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Author : Gregg Berryman
language : en
Publisher: Axzo Press
Release Date : 1990
Notes On Graphic Design And Visual Communication written by Gregg Berryman and has been published by Axzo Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Art categories.
Features essential design information that provides a visual vocabulary and an introduction to concepts of design based on the work of well-known designers.
User Centred Graphic Design
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Author : Jorge Frascara
language : en
Publisher: CRC Press
Release Date : 1997-05-08
User Centred Graphic Design written by Jorge Frascara and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05-08 with Technology & Engineering categories.
This text presents the important contribution that visual communication design can make to society, beyond its usual commercial applications. It identifies successful socially orientated projects, demonstrating the human and economic benefits that can be achieved through good communication design. The book also discusses a user-centred approach to Design, Including Notions Of Social Marketing, Design Methods And different information-gathering techniques.; The book closes with a discussion of a new professional profile for the graphic designer which reflects the complex cultural, psychological and often political issues that in turn affect, construct and contextualize our daily communications.
Graphic Design Visual Communication
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Author : John W. Cataldo
language : en
Publisher:
Release Date : 1966
Graphic Design Visual Communication written by John W. Cataldo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Communication categories.
Design Elements Third Edition
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Author : Timothy Samara
language : en
Publisher: Rockport Publishers
Release Date : 2020-09-08
Design Elements Third Edition written by Timothy Samara and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-08 with Design categories.
A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together. Features include: The ultimate primer on graphic design's basic visual toolkit—dot, line, plane, texture, space, and contrast—and how these basics underpin all successful layouts An in-depth look at color—from its optical qualities and its effect on type to its potential for communication concepts and emotions One of the most thorough compilations of typography concepts to be found—including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image An extensive overview of imagery—the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively Methods for integrating type and image, including a tutorial on using grid systems to structure layouts Twenty rules for making good design—and the best ways to break them Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.
Graphic Design Discourse
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Author : Henry Hongmin Kim
language : en
Publisher: Chronicle Books
Release Date : 2018-03-20
Graphic Design Discourse written by Henry Hongmin Kim and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-20 with Design categories.
If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.
Graphic Design For Architects
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Author : Karen Lewis
language : en
Publisher: Routledge
Release Date : 2015-06-26
Graphic Design For Architects written by Karen Lewis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-26 with Architecture categories.
Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.
Top Graphic Design
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Author : F. H. K. Henrion
language : de
Publisher:
Release Date : 1983
Top Graphic Design written by F. H. K. Henrion and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Commercial art categories.
Le design de communication visuelle illustré par des graphistes de premier plan