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Graphic Design


Author : Ellen Lupton
language : en
Publisher: Chronicle Books
Release Date : 2014-04-15

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Download Graphic Design written by Ellen Lupton and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-15 with Design categories.


How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems

Graphic Design


Author : Ellen Lupton
language : en
Publisher: Princeton Architectural Press
Release Date : 2008-03-20

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Download Graphic Design written by Ellen Lupton and has been published by Princeton Architectural Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-20 with Art categories.


"This guide for students and professionals refocuses design instruction on the study of the fundamentals of form, informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, the book shows how to build interest and complexity around simple relationships between formal elements of two-dimensional design, and explains key concepts of visual language that inform any work of design, from a logo to a web site. Through visual demonstrations and concise commentary, the book shows how to build interest and complexity around simple relationships between formal elements of two-dimensional design, and explains key concepts of visual language that inform any work of design, from a logo to a web site." - product description.

Graphic Design


Author : Ellen Lupton
language : en
Publisher: Chronicle Books
Release Date : 2014-04-15

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Download Graphic Design written by Ellen Lupton and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-15 with Design categories.


How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems

Graphic Design The New Basics


Author : Ellen Lupton
language : en
Publisher: Chronicle Books
Release Date : 2015-07-14

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Download Graphic Design The New Basics written by Ellen Lupton and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-14 with Design categories.


Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

Graphic Design Thinking


Author : Ellen Lupton
language : en
Publisher: Princeton Architectural Press
Release Date : 2011-07-27

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Download Graphic Design Thinking written by Ellen Lupton and has been published by Princeton Architectural Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-27 with Design categories.


Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

Design For Communication


Author : Elizabeth Resnick
language : en
Publisher: John Wiley & Sons
Release Date : 2003-06-10

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Download Design For Communication written by Elizabeth Resnick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-10 with Design categories.




Graphic Design Basics


Author : Amy E. Arntson
language : en
Publisher: Cengage Learning
Release Date : 2011-01-01

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Download Graphic Design Basics written by Amy E. Arntson and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Education categories.


GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.