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Hooked


Author : Nir Eyal
language : en
Publisher: Portfolio
Release Date : 2014

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Download Hooked written by Nir Eyal and has been published by Portfolio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.


How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles,' these products bring people back again and again without depending on costly advertising or aggressive messaging. Hookedis based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hookedis written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest to the Bible App. 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.' Rory Sutherland, Vice-Chairman, Ogilvy & Mather 'The book everyone in Silicon Valley is talking about.' Boris Veldhuijzen van Zanten, founder of The Next Web 'Hookedgives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.' Matt Mullenweg, founder of Wordpress 'You'll read this. Then you'll hope your competition isn't reading this. It's that good.' Stephen Anderson, Author of Seductive Interaction Design'An essential crib street for any start-up looking to understand user psychology.' Dave McClure, founder of 500 Starups

Hooked


Author : Joe S. McIlhaney, Jr.
language : en
Publisher: Moody Publishers
Release Date : 2008-08-01

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Download Hooked written by Joe S. McIlhaney, Jr. and has been published by Moody Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-01 with Family & Relationships categories.


Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.

Salt Sugar Fat


Author : Michael Moss
language : en
Publisher: Signal
Release Date : 2013-02-26

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Download Salt Sugar Fat written by Michael Moss and has been published by Signal this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-26 with Business & Economics categories.


From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."

Of Mice And Men


Author : John Steinbeck
language : en
Publisher: Dramatists Play Service Inc
Release Date : 1950-10-01

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Download Of Mice And Men written by John Steinbeck and has been published by Dramatists Play Service Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 1950-10-01 with Drama categories.


Presents a dramatization of the tragic story of a friendship between two migrant workers, George and Lenny, and their dream of owning a farm.

Information Theory Inference And Learning Algorithms


Author : David J. C. MacKay
language : en
Publisher: Cambridge University Press
Release Date : 2003-09-25

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Download Information Theory Inference And Learning Algorithms written by David J. C. MacKay and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-25 with Computers categories.


Fun and exciting textbook on the mathematics underpinning the most dynamic areas of modern science and engineering.

Think Stats


Author : Allen B. Downey
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2014-10-16

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Download Think Stats written by Allen B. Downey and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-16 with Computers categories.


If you know how to program, you have the skills to turn data into knowledge, using tools of probability and statistics. This concise introduction shows you how to perform statistical analysis computationally, rather than mathematically, with programs written in Python. By working with a single case study throughout this thoroughly revised book, you’ll learn the entire process of exploratory data analysis—from collecting data and generating statistics to identifying patterns and testing hypotheses. You’ll explore distributions, rules of probability, visualization, and many other tools and concepts. New chapters on regression, time series analysis, survival analysis, and analytic methods will enrich your discoveries. Develop an understanding of probability and statistics by writing and testing code Run experiments to test statistical behavior, such as generating samples from several distributions Use simulations to understand concepts that are hard to grasp mathematically Import data from most sources with Python, rather than rely on data that’s cleaned and formatted for statistics tools Use statistical inference to answer questions about real-world data

Hooked


Author : Patrick Fagan
language : en
Publisher: Pearson UK
Release Date : 2016-05-23

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Download Hooked written by Patrick Fagan and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-23 with Business & Economics categories.


In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.