Image And Audience
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Image And Audience
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Author : Richard Bradley
language : en
Publisher: OUP Oxford
Release Date : 2009-03-12
Image And Audience written by Richard Bradley and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-12 with Art categories.
There have been many accounts of prehistoric 'art', but nearly all of them begin by assuming that the concept is a useful one. In this extensively illustrated study, Richard Bradley asks why ancient objects were created and when and how they were used. He considers how the first definitions of prehistoric artworks were made, and the ways in which they might be related to practices in the visual arts today. Extended case studies of two immensely popular and much-visited sites illustrate his argument: one considers the megalithic tombs of Western Europe, whilst the other investigates the decorated metalwork and rock carvings of Bronze Age Scandinavia.
Image And Audience
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Author : Richard Bradley
language : en
Publisher:
Release Date :
Image And Audience written by Richard Bradley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Art, Prehistoric categories.
In this illustrated study, Richard Bradley asks why ancient objects were created and when and how they were used. He considers how the first definitions of prehistoric artworks were made, and the ways in which they might be related to practices in the visual arts today.
Towards A Modern Art World
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Author : Charles Saumarez Smith
language : en
Publisher:
Release Date : 1990
Towards A Modern Art World written by Charles Saumarez Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.
Image And Representation
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Author : Nick Lacey
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-03-17
Image And Representation written by Nick Lacey and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-17 with Performing Arts categories.
Image and Representation is a clear and straight-talking introduction to two of the most important concepts in film and media studies. Exploring media language and representation throughout a variety of visual texts, the book offers a balanced, in-depth guide to the essential theories and key issues. The book begins by introducing the basic components of image analysis, including mise en scene, framing and anchorage. It then elaborates on these key ideas to provide the reader with a more advanced understanding of media language and representation. From the contribution of semiotics and debates around authorial intent, to ideas about hegemony and issues around propaganda, Nick Lacey offers approachable explanations of complex ideas and terms. The new edition is also now updated to reflect recent changes in the field, with particular attention paid to new media technologies. Each chapter is packed with memorable examples from a wider range of media and provides greater global perspective on today's media landscape. Gradually building up the reader's knowledge to encourage independent thinking, this is an essential resource for students taking courses in media, cultural, communication and film studies at school, college or university.
Audience Analysis
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Author : Denis McQuail
language : en
Publisher: SAGE
Release Date : 1997-07-28
Audience Analysis written by Denis McQuail and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-07-28 with Language Arts & Disciplines categories.
`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic TimesDenis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view `from the audience' as well as the view `from the media'. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Audience Analysis provides both an overview of past research and a guide to current thinking.
Understanding Audiences And The Film Industry
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Author : Roy Stafford
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-07-25
Understanding Audiences And The Film Industry written by Roy Stafford and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-25 with Performing Arts categories.
Brings together an introduction to academic study of audiences as 'readers' of films and an investigation into how the film industry perceives audiences as part of its industrial practices. The appraoch draws on ideas from film, media and cultural studies to present an insight to what makes the biggest box office films attractive to audiences.
Rethinking The Media Audience
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Author : Pertti Alasuutari
language : en
Publisher: SAGE Publications Ltd
Release Date : 1999-08-31
Rethinking The Media Audience written by Pertti Alasuutari and has been published by SAGE Publications Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-08-31 with Language Arts & Disciplines categories.
Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.
Audience Genre Expectations In The Age Of Digital Media
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Author : Leo W. Jeffres
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-05
Audience Genre Expectations In The Age Of Digital Media written by Leo W. Jeffres and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-05 with Social Science categories.
This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses. Through four ground-breaking surveys of audience members and content creators, the authors have empirically determined what audiences expect of various genres, the extent to which these definitions match those of scholars and critics, and the overall variation and complexity of audience expectations in the age of media abundance. They also examine audience habits and preferences, drawing from both theory and original empirical analyses, with a view toward the implications for the moving image in a rapidly changing media environment. The book draws from the data to develop a number of new concepts, including genre repertoire, genre hybridity, audience interest maximization, and variety seeking, and a new stage of genre development, genre bending. It is an ideal resource for students and scholars interested in the symbiotic relationship between audiences and the moving image products they consume, as well as the way the current digital media environment has impacted our understanding of film and TV genres.
The Cinema And Its Shadow
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Author : Alice Maurice
language : en
Publisher: U of Minnesota Press
Release Date : 2013-03-15
The Cinema And Its Shadow written by Alice Maurice and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-15 with Art categories.
The Cinema and Its Shadow argues that race has defined the cinematic apparatus since the earliest motion pictures, especially at times of technological transition. In particular, this work explores how racial difference became central to the resolving of cinematic problems: the stationary camera, narrative form, realism, the synchronization of image and sound, and, perhaps most fundamentally, the immaterial image—the cinema’s “shadow,” which figures both the material reality of the screen image and its racist past. Discussing early “race subjects,” Alice Maurice demonstrates that these films influenced cinematic narrative in lasting ways by helping to determine the relation between stillness and motion, spectacle and narrative drive. The book examines how motion picture technology related to race, embodiment, and authenticity at specific junctures in cinema’s development, including the advent of narratives, feature films, and sound. In close readings of such films as The Cheat, Shadows, and Hallelujah!, Maurice reveals how the rhetoric of race repeatedly embodies film technology, endowing it with a powerful mix of authenticity and magic. In this way, the racialized subject became the perfect medium for showing off, shoring up, and reintroducing the cinematic apparatus at various points in the history of American film. Moving beyond analyzing race in purely thematic or ideological terms, Maurice traces how it shaped the formal and technological means of the cinema.
The Audience In The News
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Author : Dwight DeWerth-Pallmeyer
language : en
Publisher: Routledge
Release Date : 2013-11-05
The Audience In The News written by Dwight DeWerth-Pallmeyer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Social Science categories.
In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least what they say they want. Yet, there has still been little written about just how the audience factors into the news which is produced. Seeking to fill that niche, this book argues that audience images are quite important in the construction of news, but not easily detected. That is because journalists are not principally interested in their audience; they are interested in the news. USE THIS PARAGRAPH ONLY FOR GENERAL CATALOGS... This volume argues that although journalistic images of the audience may be "incomplete," they do exist and powerfully help shape the work of journalists in producing journalistic texts. Using a case study of news workers and news texts at two Chicago newsgathering organizations, the Chicago Tribune and WGN-TV, this book: * examines notions of audience and how they have been treated by academicians, * presents a detailed description of the ways in which audience is embedded within the news construction process, * presents a very representative set of journalistic news values, * presents differing ideas of audience at three key levels of the news organizations -- reporters and news gatherers, editors and producers, and senior editors, producers, and news directors, and * seeks to summarize and position this study within the larger body of mass communication research.