Launch Advertising And Promotion In Real Time
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Launch Advertising And Promotion In Real Time
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Author : Michael Solomon
language : en
Publisher: Flat World Knowledge
Release Date : 2009
Launch Advertising And Promotion In Real Time written by Michael Solomon and has been published by Flat World Knowledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Launch
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Author : Michael R. Solomon
language : en
Publisher:
Release Date :
Launch written by Michael R. Solomon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Advertising categories.
Fashion Luxury Marketing
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Author : Michael R. Solomon
language : en
Publisher: SAGE
Release Date : 2022-04-14
Fashion Luxury Marketing written by Michael R. Solomon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-14 with Business & Economics categories.
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
Real Time Marketing And Pr
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Author : David Meerman Scott
language : en
Publisher: John Wiley & Sons
Release Date : 2011-12-01
Real Time Marketing And Pr written by David Meerman Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-01 with Business & Economics categories.
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Book Pre Launch Marketing
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Author : Lawrence Harte
language : en
Publisher: LearnQIC
Release Date : 2020-08-31
Book Pre Launch Marketing written by Lawrence Harte and has been published by LearnQIC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-31 with Business & Economics categories.
This book teaches you how to create promotional media and do marketing and book pre-sale activities before publishing your book. Book authoring can take a long time, authors may not know what or how to promote, and wrong promotion can waste time and result in social backlash. Book authors can do pre-launch marketing to earn book pre-sales and other money, rapidly get publicity and credibility, and to find and insert additional media into their book. During the pre-launch marketing process, Authors can make new connections with experts and book buyers, get review feedback for book updating, and use lists and other media to achieve #1 best seller status on Amazon and other retailers. With this book, you get access to 100+ guides, ready to edit templates, and examples from successful book pre-launch marketing campaigns. After Reading this Book, You Will be Able To: - Do Promotion Before Publishing Your Book - Identify Effective Book Marketing Topics & Channels - Create Promotional Media Posts Using Templates (supplied) - Write Effective Book Descriptions - Create & Use Book Promotion & Marketing Materials - Earn Revenues from Book Pre-Sales & Sponsorships - Use Marketing Activities to get #1 Best Seller Status Chapter 1 - Book Pre-Launch Marketing - Pre-launch marketing benefits, key processes and steps, and ways to be more successful in less time. Chapter 2 - Book Pre-Launch Management - Organizing your book pre-launch activities by creating a plan, task list, contact list, and other documents. Chapter 3 - Book Launch Research - How to find and review competitive books & materials, invite and talk to potential readers, and use research activities and materials in your marketing materials. Chapter 4 - Promotional Media - Ways to create effective descriptions, images, and media items and profiles that can be discovered or shared with potential reviewers, contributors, and buyers. Chapter 5 - Media Channels - How to setup media services and profiles that allow you to be discovered by or reach and influence potential customers. Chapter 6 - Media Posts - how to create and publish messages that contain discoverable and motivational content. Chapter 7 - Marketing Campaigns - 20+ successful pre-launch marketing campaigns and how to do them. Appendix 1 - Book Pre-Launch Marketing Resources including sample plans, templates, and other media items along with instructions and sample materials. Appendix 2 - Book Pre-Launch Marketing Guides - for key types of promotion projects such as book cover design contests, buyer (reader) journey interviews, book sponsorships, and 20+ others. Appendix 3 - Book Pre-Launch Marketing Tips - 30+ success tactics and proven processes along with steps and sample templates. Appendix 4 - Book Pre-Launch Marketing Checklist - A sample one page sheet that contains 60+ key steps for book pre-launch marketing. Appendix 5 - Book Marketing Media Contributions - How to submit successful tips, resources, and other media to update this book and its companion course. Appendix 6 - Book Marketing Directory - 60+ lists of resources, tools, and services that help Book Launch Marketing.
Advanced Social Media Marketing
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Author : Tom Funk
language : en
Publisher: Apress
Release Date : 2014-03-01
Advanced Social Media Marketing written by Tom Funk and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-01 with Business & Economics categories.
Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.
Entrepreneurship In The Creative Industries
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Author : Phillip McIntyre
language : en
Publisher: Springer Nature
Release Date : 2023-03-03
Entrepreneurship In The Creative Industries written by Phillip McIntyre and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-03 with Social Science categories.
This books provides a critical perspective on entrepreneurialism in the creative industries. Split into three sections, the book first asks the contextual question; why, at this point in time, did we arrive at such a focus on entrepreneurship in the creative industries? Examining the historical, social, cultural, economic and political background, the book places the creative industries and entrepreneurship firmly within a systemic approach to creativity and cultural production. Given this emphasis on entrepreneurship in the creative system, the second part of the book asks, what do those who want to work in the creative industries need to do to pragmatically gain an income? The practices, skills, business models and plans necessary to master in order to successfully run a business are explored in this section. The final section contains detailed case studies that reveal the lives of those who found a way to successfully gain an income in the creative industries. It highlights the practical knowledge they gathered, how they negotiated their field of endeavour, and the decisions they made in the real world. Fundamentally the book answers three questions: How and why did we get here? Given that we are here at this point in time, how do we go about being entrepreneurial? And who has managed to do this in the creative industries and how did they do it? Covering both theoretical debates in detail, and practical case studies in key sub-sectors of creative industries, this truly integrative and far-reaching volume will be of interest to students, researchers and practitioners alike.
The Routledge Course In Arabic Business Translation
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Author : Mahmoud Altarabin
language : en
Publisher: Routledge
Release Date : 2021-09-15
The Routledge Course In Arabic Business Translation written by Mahmoud Altarabin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-15 with Foreign Language Study categories.
The Routledge Course in Arabic Business Translation: Arabic-English-Arabic is an essential coursebook for university students wishing to develop their skills in translating different types of business texts between English and Arabic. Practical in its approach, the book introduces translation students to the concept of translation and equivalence in the context of business texts, business translators, and the linguistic and syntactic features of business texts. It also highlights translation tools and technology in addition to the translation strategies which can be adopted to render business texts between English and Arabic. Key features in the book include: • Six comprehensive chapters covering (after the Introduction) the areas of economics, management, production, finance, and marketing in the translation industry; • Detailed explanation of the lexical and syntactic features of business texts; • Practical English and Arabic business translation texts featuring a vast business vocabulary bank; • Authentic business texts extracted from English and Arabic books containing economic, management, production, finance, and marketing texts; • Great range of English and Arabic translation exercises to enable students to practice their familiarity with business vocabulary they learned throughout the book; and • Glossaries following all English and Arabic business texts containing the translation of main vocabulary items. The practicality of the approach adopted in this book makes it an essential business translation coursebook for translation students. In addition, the carefully designed content helps students to easily explore different types of business texts, familiarize themselves with main words, and do translation exercises. University instructors working on English and Arabic business translations will find this book highly useful.
The Power Of Real Time Social Media Marketing How To Attract And Retain Customers And Grow The Bottom Line In The Globally Connected World
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Author : Beverly Macy
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-01-07
The Power Of Real Time Social Media Marketing How To Attract And Retain Customers And Grow The Bottom Line In The Globally Connected World written by Beverly Macy and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-07 with Business & Economics categories.
Today's Hottest Trends for On-the-Spot Marketing! "A must read for media and marketers.” —Alan Cohen, CEO, OMD USA "What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age." —John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift "Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world." —John Miller, CMO, NBC Universal TV Group "Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!" —Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited "Beverly Macy is a true innovator and thought leader in the field of social media marketing." —Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles About the Book In an era when information travels at phenomenal speed along the “real-time Web,” a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media. With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free! Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how: The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti Orange County Transportation Authority engaged citizens to participate in transportation planning and use DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.
Book Pre Launch Marketing
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Author : Lawrence Harte
language : en
Publisher: Discovernet
Release Date : 2020-08
Book Pre Launch Marketing written by Lawrence Harte and has been published by Discovernet this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08 with Business & Economics categories.
This book teaches you how to create promotional media and do marketing and book pre-sale activities before publishing your book. Book authoring can take a long time, authors may not know what or how to promote, and wrong promotion can waste time and result in social backlash. Book authors can do pre-launch marketing to earn book pre-sales and other money, rapidly get publicity and credibility, and to find and insert additional media into their book. During the pre-launch marketing process, Authors can make new connections with experts and book buyers, get review feedback for book updating, and use lists and other media to achieve #1 best seller status on Amazon and other retailers. With this book, you get access to 100+ guides, ready to edit templates, and examples from successful book pre-launch marketing campaigns. After reading this book, you will be able to: - Do Promotion Before Publishing Your Book - Identify Effective Book Marketing Topics & Channels - Create Promotional Media Posts Using Templates (supplied) - Write Effective Book Descriptions - Create & Use Book Promotion & Marketing Materials - Earn Revenues from Book Pre-Sales & Sponsorships - Use Marketing Activities to get #1 Best Seller Status Book Pre-Launch Management - how to organize your book pre-launch activities by creating a plan, task list, contact list, and other documents. Book Launch Research - how to find and review competitive books & materials, invite and talk to potential readers, and use research activities and materials in your marketing materials. Promotional Media - how to create effective descriptions, images, and media items and profiles that can be discovered or shared with potential reviewers, contributors, and buyers. Media Channels - ways to setup media services and profiles or services that allow you to be discovered by or reach and influence potential customers. Media Posts - how to create and publish messages that contain discoverable and motivational content. Marketing Campaigns - 20+ successful pre-launch marketing campaigns and how to do them.