Massive Change
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Massive Change
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Author : Bruce Mau
language : en
Publisher: London : Phaidon
Release Date : 2004-10
Massive Change written by Bruce Mau and has been published by London : Phaidon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10 with Design categories.
Massive Change is a modern illustrated primer on the new inventions, technologies, and events that are affecting the human race worldwide. The book is a part of a broader research project by Bruce Mau Design intended to provoke debate and discussion about the familiar objects and techniques that are transforming our lives. In essays, interviews, and provocative imagery aimed at a broad audience, Massive Change explores the changing force of design in the contemporary world, and in doing so expands the definition of design to include the built environment, transportation technologies, revolutionary materials, energy and information systems, and living organisms. The book is divided into 11 heavily illustrated sections covering major areas of change in contemporary society - such as urbanism and architecture, the military, health and living, and wealth and politics. introductory essay, extended captions, and interviews with leading thinkers, including engineers, designers, philosophers, scientists, architects, artists, and writers. Concluding the book is a graphic timeline of significant inventions and world events from 10,000 B.C. to the present. Massive Change is the umbrella name for wide-ranging research project initiated by Bruce Mau Design and the Institute Without Boundaries, a new post-graduate design program headquartered at his studio. The project will include not only this book but also a travelling exhibition, public events, an on-line forum, a documentary television project, posters, and a product line. The overall aim of the project is to explore the changing force of design in the contemporary world. The book focuses on the powerful, newly designed technologies and systems (and the failure of outmoded ones) that increasingly influence our daily lives. the debate about genetically modified foods, the race to decode human the human genome, the development and worldwide trafficking of sophisticated military weapons - even the increasingly intrusive security systems at airports: all are examples of massive changes that involve the field of design. The book presents images and text that explore the impact of these subjects, both the seemingly mundane as well as the mind-boggling and microscopic. As the text in Massive Change explains: No longer associated simply with objects and appearances, design is increasingly understood in a much wider sense as the human capacity to plan and produce desired outcomes. The book is divided into 11 sections, each focusing on a specific economy at work in the world today, both the traditional (such as manufacturing), and the often-invisible (globalization and politics). The pages combine images, extended captions, general essays, and interviews in a clean, simple design. The imagery in Massive Change is irresistible, and stands alone as a compelling reason to own this book. beautiful. For example, a photo of a smoky blue blob, as the caption explains, is really Aerogel, a material developed by NASA to collect fast-moving space dust. And a featherless, naked chicken staring at us from the page is just that: a new, genetically engineered broiler that requires no plucking and yields more meat, a boon to poultry producers yet a frightening harbinger of our future food supply. Massive Change is a well designed, intelligent, visually provocative exploration of the myriad subjects percolating through popular culture: those we read about in magazines and on Web sites but rarely understand in any meaningful way. It poses the question: Now that the human race can do almost anything, what will we do next?
Massive Change
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Author : Bruce Mau
language : en
Publisher:
Release Date : 2006
Massive Change written by Bruce Mau and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Bruce Mau Mc24
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Author : Bruce Mau
language : en
Publisher: Phaidon Press
Release Date : 2020-06-17
Bruce Mau Mc24 written by Bruce Mau and has been published by Phaidon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-17 with Design categories.
24 global, generous, and galvanizing principles to overhaul the way we think and to inspire massive change Bruce Mau has long applied the power of design to transforming the world. Developed over the past three decades, this remarkable book is organized by 24 values that are at the core of Mau's philosophy. MC24 features essays, observations, project documentation, and design work by Mau and other high-profile architects, designers, artists, scientists, environmentalists, and thinkers of our time. Practical, playful, and critical, it equips readers with a tool kit and empowers them to make an impact and engender change on all scales.
Mass Flourishing
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Author : Edmund S. Phelps
language : en
Publisher: Princeton University Press
Release Date : 2013-08-19
Mass Flourishing written by Edmund S. Phelps and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-19 with Business & Economics categories.
In this book, Nobel Prize-winning economist Edmund Phelps draws on a lifetime of thinking to make a sweeping new argument about what makes nations prosper--and why the sources of that prosperity are under threat today. Why did prosperity explode in some nations between the 1820s and 1960s, creating not just unprecedented material wealth but "flourishing"--meaningful work, self-expression, and personal growth for more people than ever before? Phelps makes the case that the wellspring of this flourishing was modern values such as the desire to create, explore, and meet challenges. These values fueled the grassroots dynamism that was necessary for widespread, indigenous innovation. Most innovation wasn't driven by a few isolated visionaries like Henry Ford and Steve Jobs; rather, it was driven by millions of people empowered to think of, develop, and market innumerable new products and processes, and improvements to existing ones. Mass flourishing--a combination of material well-being and the "good life" in a broader sense--was created by this mass innovation. Yet indigenous innovation and flourishing weakened decades ago. In America, evidence indicates that innovation and job satisfaction have decreased since the late 1960s, while postwar Europe has never recaptured its former dynamism. The reason, Phelps argues, is that the modern values underlying the modern economy are under threat by a resurgence of traditional, corporatist values that put the community and state over the individual. The ultimate fate of modern values is now the most pressing question for the West: will Western nations recommit themselves to modernity, grassroots dynamism, indigenous innovation, and widespread personal fulfillment, or will we go on with a narrowed innovation that limits flourishing to a few? A book of immense practical and intellectual importance, Mass Flourishing is essential reading for anyone who cares about the sources of prosperity and the future of the West.
Making Massive Small Change
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Author : Kelvin Campbell
language : en
Publisher: Chelsea Green Publishing Company
Release Date : 2018
Making Massive Small Change written by Kelvin Campbell and has been published by Chelsea Green Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Architecture categories.
Bookbuilders of Boston Winner -- Professional, Illustrated Category The key to fixing our broken patterns of urban development does not lie in grand plans or giant projects; rather, it lies in the collective wisdom and energy of people harnessing the power of many small ideas and actions to make a big difference. We call this making "Massive Small" change. In an increasingly complex and changing world where global problems are felt locally, the systems we use to plan, design, and build our urban neighborhoods are failing. For three generations, governments the world over have tried to order and control the evolution of cities through rigid, top-down action. Yet, master plans lie unfulfilled, housing is in crisis, the environment is under threat, and the urban poor have become poorer. The system is not broken: it was built this way. And governments alone cannot solve these problems. But there is another way--the Massive Small way--a concept developed by Kelvin Campbell, the innovative founder of Urban Initiatives, an internationally recognized urban design practice based in London, and curator of Smart Urbanism [Massive Small], one of the largest LinkedIn communities in the field of online urbanism. Making Massive Small Change, the first truly comprehensive sourcebook to come out of this work, showcases cities as they really are--deeply complex, adaptive systems. As such, it offers an alternative to our current highly mechanistic model of urban development. With roots in the work of great urban theorists such as Jane Jacobs, Christopher Alexander, and E. F. Schumacher, Making Massive Small Change integrates this thinking with Complexity Theory and a scientific understanding of sustainability and resilience in cities. It sets out the enabling protocols, conditions, and behaviors that deliver Massive Small change in our neighborhoods. It describes and illustrates the ideas, tools, and tactics being used to help engaged citizens, civic leaders, and urban professionals to work together to build viable urban society, and it will show how effective system change can be implemented. Highly illustrated with stunning graphics and photographs of cityscapes and urban life, this essential toolkit for the future can be called the next Whole Earth Catalog for twenty-first century urban planning and development.
Herd
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Author : Mark Earls
language : en
Publisher: John Wiley & Sons
Release Date : 2009-08-07
Herd written by Mark Earls and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-07 with Business & Economics categories.
"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
Indian Mass Media And The Politics Of Change
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Author : Somnath Batabyal
language : en
Publisher: Routledge
Release Date : 2013-04-11
Indian Mass Media And The Politics Of Change written by Somnath Batabyal and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-11 with Social Science categories.
India has been the focus of international attention in the past few years. Rhetoric concerning its rapid economic growth and the burgeoning middle classes suggests that something new and significant is taking place. Something has changed, we are told: India is shining, the elephant is rising, and the 21st century will be Indian. What unites these powerful re-imaginings of the Indian nation is the notion of change and its many ramifications. Election campaigns, media commentators, scholars, activists and drawing room debates all cut their teeth around this complex notion. Who is it that benefits from this change? Do such re-imaginings of nationhood really reflect the complex social reality of large parts of the Indian population? The book starts with the premise that it is within the mass media where we can best understand how this change is imagined. From a kaleidoscope of perspectives the book interrogates this articulation and the myriad forms it takes – across India's newsrooms, television sets, cinema halls, mobile phones and computer screens.
Mass Media And Historical Change
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Author : Frank Bösch
language : en
Publisher: Berghahn Books
Release Date : 2015-05-01
Mass Media And Historical Change written by Frank Bösch and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-01 with Social Science categories.
Media influenced politics, culture, and everyday life long before the invention of the Internet. This book shows how the advent of new media has changed societies in modern history, focusing not on the specifics of technology but rather on their distribution, use, and impact. Using Germany as an example for international trends, it compares the advent of printing in Europe and East Asia, and the impact of the press on revolutions, nation building, and wars in North America and Europe. The rise of tabloids and film is discussed as an international phenomenon, as the importance of media during National Socialism is looked at in comparison with Fascist Italy and Spain. Finally, this book offers a precise analysis of media during the Cold War, with divided Germany providing the central case study.
Wikinomics
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Author : Anthony D. Williams
language : en
Publisher: Atlantic Books Ltd
Release Date : 2011-03-01
Wikinomics written by Anthony D. Williams and has been published by Atlantic Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-01 with Business & Economics categories.
An International Bestseller. An Economist Book of the Year. A Financial Times Book of the Year. Shortlisted for the Financial Times Business Book of the Year. Wikinomics shows how businesses can collaborate creatively with their customers to succeed in the age of Wikipedia, YouTube and Linux: 'The Number 1 must-read... A breathtaking piece of work.' Tom Peters. The knowledge, resources and computing power of billions of people are self-organizing into a massive, new collective force. Interconnected and orchestrated via blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the web is being reinvented to provide the first global platform for collaboration in history.
Massively Open
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Author : Jonan Donaldson
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2013-04-17
Massively Open written by Jonan Donaldson and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Education, Higher categories.
In one of the most rapid adoptions of an educational innovation in history, the rise of the Massive Open Online Course (MOOC) has become a significant opportunity for millions of students from all over the world to receive quality education over the internet at no cost. At the same time it has become a source of great optimism as well as foreboding for educational professionals. The game changing potential of this innovation could change the form and system of higher education. The frustration of students who are racking up unprecedented amounts of debt for their educations is nearing a tipping point. If students can earn college credits and even degrees at no cost, the number of tuition paying students at traditional educational institutions could fall dramatically. With ever increasing levels of quality and access, MOOCs are causing us to rethink the educational system, the role of the educator and student, and the role of education in society. What the post-MOOC educational landscape will look like depends upon the choices we make today, choices which must be made through careful consideration. Massively Open is an overview of the implications of this potentially disruptive innovation.