Ogilvy On Advertising
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Ogilvy On Advertising
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Author : David Ogilvy
language : en
Publisher:
Release Date : 2007-01-01
Ogilvy On Advertising written by David Ogilvy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with Advertising categories.
A candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business" . 223 photos.
Ogilvy On Advertising
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Author : David Ogilvy
language : en
Publisher: Hachette UK
Release Date : 2023-02-02
Ogilvy On Advertising written by David Ogilvy and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-02 with Business & Economics categories.
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
Ogilvy On Advertising
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Author : David Ogilvy
language : en
Publisher: Welbeck Publishing Group
Release Date : 2023-02-02
Ogilvy On Advertising written by David Ogilvy and has been published by Welbeck Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-02 with Business & Economics categories.
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
Ogilvy On Advertising
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Author : David Ogilvy
language : en
Publisher: Welbeck Publishing Group
Release Date : 2023-02-02
Ogilvy On Advertising written by David Ogilvy and has been published by Welbeck Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-02 with History categories.
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
The Unpublished David Ogilvy
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Author : David Ogilvy
language : en
Publisher: Profile Books
Release Date : 2012-12-06
The Unpublished David Ogilvy written by David Ogilvy and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.
Confessions Of An Advertising Man
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Author : David Ogilvy
language : en
Publisher:
Release Date : 2011
Confessions Of An Advertising Man written by David Ogilvy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Advertising categories.
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Confessions Of An Advertising Man
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Author : David Ogilvy
language : en
Publisher:
Release Date : 2002
Confessions Of An Advertising Man written by David Ogilvy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Advertising categories.
Atomic Awakening A New Look At The History And Future Of Nuclear Power
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Author : James Mahaffey
language : en
Publisher: Pegasus Books
Release Date : 2010-10-15
Atomic Awakening A New Look At The History And Future Of Nuclear Power written by James Mahaffey and has been published by Pegasus Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-15 with Science categories.
“Persuasive and based on deep research. Atomic Awakening taught me a great deal."—Nature The American public's introduction to nuclear technology was manifested in destruction and death. With Hiroshima and the Cold War still ringing in our ears, our perception of all things nuclear is seen through the lens of weapons development. Nuclear power is full of mind-bending theories, deep secrets, and the misdirection of public consciousness, some deliberate, some accidental. The result of this fixation on bombs and fallout is that the development of a non-polluting, renewable energy source stands frozen in time. Outlining nuclear energy's discovery and applications throughout history, Mahaffey's brilliant and accessible book is essential to understanding the astounding phenomenon of nuclear power in an age where renewable energy and climate change have become the defining concerns of the twenty-first century.
Pandeymonium
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Author : Piyush Pandey
language : en
Publisher: Penguin UK
Release Date : 2016-01-27
Pandeymonium written by Piyush Pandey and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-27 with Business & Economics categories.
What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
Hey Whipple Squeeze This
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Author : Luke Sullivan
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-11
Hey Whipple Squeeze This written by Luke Sullivan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-11 with Business & Economics categories.
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.