Proceedings Of Iac Mem 2015


Proceedings Of Iac Mem 2015
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Proceedings Of Iac Mem 2015


Proceedings Of Iac Mem 2015
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Author : collective of authors
language : en
Publisher: Czech Institute of Academic Education z.s.
Release Date : 2015-07-05

Proceedings Of Iac Mem 2015 written by collective of authors and has been published by Czech Institute of Academic Education z.s. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-05 with Architecture categories.




Proceedings Of Iac Mem 2015 In Vienna


Proceedings Of Iac Mem 2015 In Vienna
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Author : group of authors
language : en
Publisher: Czech Institute of Academic Education z.s.
Release Date : 2015-11-09

Proceedings Of Iac Mem 2015 In Vienna written by group of authors and has been published by Czech Institute of Academic Education z.s. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-09 with Business & Economics categories.


Proceedings - International Academic Conference on Management, Economics and Marketing in Vienna 2015



Proceedings Of Iac Mem 2016 In Budapest


Proceedings Of Iac Mem 2016 In Budapest
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Author : group of authors
language : en
Publisher: Czech Institute of Academic Education z.s.
Release Date : 2016-07-01

Proceedings Of Iac Mem 2016 In Budapest written by group of authors and has been published by Czech Institute of Academic Education z.s. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-01 with Business & Economics categories.


International Academic Conference on Management, Economics and Marketing in Budapest, Hungary 2016 (IAC-MEM 2016), Friday - Saturday, July 8 - 9, 2016



Proceedings Of Iac Mem 2017


Proceedings Of Iac Mem 2017
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Author : group of authors
language : en
Publisher: Czech Institute of Academic Education z.s.
Release Date : 2017-04-11

Proceedings Of Iac Mem 2017 written by group of authors and has been published by Czech Institute of Academic Education z.s. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Political Science categories.


International Academic Conference on Management, Economics and Marketing in Budapest, Hungary 2017 (IAC-MEM 2017), Friday - Saturday, April 14 - 15, 2017



Proceedings Of Iac Mem 2016


Proceedings Of Iac Mem 2016
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Author : collective of authors
language : en
Publisher: Czech Institute of Academic Education z.s.
Release Date : 2016-04-05

Proceedings Of Iac Mem 2016 written by collective of authors and has been published by Czech Institute of Academic Education z.s. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-05 with Business & Economics categories.


International Academic Conference on Management, Economics and Marketing in Budapest, Hungary 2016 (IAC-MEM 2016), Friday - Saturday, April 15 - 16, 2016



Proceedings Of Iac In Vienna 2017


Proceedings Of Iac In Vienna 2017
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Author : collective of authors
language : en
Publisher: Czech Institute of Academic Education
Release Date : 2017-11-20

Proceedings Of Iac In Vienna 2017 written by collective of authors and has been published by Czech Institute of Academic Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-20 with Business & Economics categories.


International Academic Conference on Global Education, Teaching and Learning and International Academic Conference on Management, Economics, Business and Marketing and International Academic Conference on Transport, Logistics, Tourism and Sport Science. Vienna, Austria 2017 (IAC-GETL + IAC-MEBM 2017 + IAC-TLTS 2017), November 24 - 25, 2017.



Proceedings Of Iac 2017 In Vienna


Proceedings Of Iac 2017 In Vienna
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Author : group of authors
language : en
Publisher: Czech Institute of Academic Education
Release Date : 2017-08-15

Proceedings Of Iac 2017 In Vienna written by group of authors and has been published by Czech Institute of Academic Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-15 with Business & Economics categories.


International Academic Conference on Teaching, Learning and E-learning and International Academic Conference on Management, Economics and Marketing Vienna, Austria 2017 (IAC-MEM 2017 + IAC-TLEl 2017), August 18 - 19, 2017



Proceedings Of Iac Mem 2016 In Bratislava


Proceedings Of Iac Mem 2016 In Bratislava
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Author : group of authors
language : en
Publisher: Czech Institute of Academic Education z.s.
Release Date : 2016-07-01

Proceedings Of Iac Mem 2016 In Bratislava written by group of authors and has been published by Czech Institute of Academic Education z.s. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-01 with Business & Economics categories.


International Academic Conference on Management, Economics and Marketing in Bratislava, Slovakia 2016 (IAC-MEM 2016), Wednesday - Thursday, July 6 - 7, 2016



The Faces And Stakes Of Brand Insertion


The Faces And Stakes Of Brand Insertion
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Author : Sébastien Lefait
language : en
Publisher: Vernon Press
Release Date : 2022-03-22

The Faces And Stakes Of Brand Insertion written by Sébastien Lefait and has been published by Vernon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-22 with Business & Economics categories.


With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the mind of the receiver (reader, viewer or listener). This volume seeks to complement extant studies of product placement strategies by introducing a methodology more systematically related to the field of cultural studies, especially where the reception and impact of product placement are concerned. It explores the many iterations of brand placement in popular culture, with a consideration of the crossover between advertisement and art in everything from Wes Anderson, "Blade Runner" and the "Fast and Furious" franchise, to music videos, late night shows and plastic art. The book considers the impact of brand placement in TV series on teenagers, as well as the evolution of such placement in literature. The originality of this volume is that, when the impact of the placement is mentioned, it is to be understood as an intended aesthetic impact at least as much as a prompt to buy a product. Consequently, the placement of consumer goods in a cultural production, the book suggests, may both increase the sales of specific products and positively impact the production’s ratings. This book is perfect for researchers and students interested in marketing, brand placement, mass media, art, film, and cultural studies.



Proceedings Of Iac 2018 In Vienna


Proceedings Of Iac 2018 In Vienna
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Author : Group of Authors
language : en
Publisher: Czech Institute of Academic Education
Release Date : 2018-07-02

Proceedings Of Iac 2018 In Vienna written by Group of Authors and has been published by Czech Institute of Academic Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-02 with Education categories.


International Academic Conferences: Teaching, Learning and E-learning (IAC-TLEl 2018) and Management, Economics and Marketing (IAC-MEM 2018) and Engineering, Transport, IT and Artificial Intelligence (IAC-ETITAI 2018)