Putting America On Wheels
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Ads That Put America On Wheels
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Author : Eric Dregni
language : en
Publisher: Motorbooks
Release Date : 1996
Ads That Put America On Wheels written by Eric Dregni and has been published by Motorbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising categories.
Ads That Put America On Wheels By Eric Dregni & Karl Hagstrom Miller. Discover the creative history of automotive advertising from the early 1900s through today. Fully illustrated with original period advertisements revealing some of the greatest American cars and advertising campaigns of all time. Discusses the history of print advertising in relation to the evolution of the automobile and the auto industry and changing customer expectations. Sftbd., 8 1/4"x 10 5/8", 128 pgs., 40 b&w ill., 80 color.
Henry Ford
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Author : Leonard M. Fanning
language : en
Publisher:
Release Date : 1985
Henry Ford written by Leonard M. Fanning and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Automobile industry and trade categories.
America On Wheels
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Author : Frank Coffey
language : en
Publisher: Stoddart
Release Date : 1996
America On Wheels written by Frank Coffey and has been published by Stoddart this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Automobile industry and trade categories.
Pure Americana, "laced with rare photographs, advertisements, period postcards, cartoons, and drawings from the Library of Congress, Harrah's seminal car collection, and the archives of 'Road and Track.'"--Jacket.
Motorboating
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Author :
language : en
Publisher:
Release Date : 1963-09
Motorboating written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963-09 with categories.
Driving Women
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Author : Deborah Clarke
language : en
Publisher: JHU Press
Release Date : 2007-04-15
Driving Women written by Deborah Clarke and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-15 with History categories.
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The Rule Of Three
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Author : Jagdish Sheth
language : en
Publisher: Simon and Schuster
Release Date : 2002-05-14
The Rule Of Three written by Jagdish Sheth and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-14 with Business & Economics categories.
Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples: McDonald's, Burger King, and Wendy's General Mills, Kellogg, and Post Nike, Adidas, and Reebok Bank of America, Chase Manhattan, and Banc One American, United, and Delta Merck, Johnson & Johnson, and Bristol-Myers Squibb Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike. Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding. Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without.
1927 And The Rise Of Modern America
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Author : Charles J. Shindo
language : en
Publisher: University Press of Kansas
Release Date : 2015-06-17
1927 And The Rise Of Modern America written by Charles J. Shindo and has been published by University Press of Kansas this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-17 with History categories.
When Charles Lindbergh landed at LeBourget Airfield on May 21, 1927, his transatlantic flight symbolized the new era-not only in aviation but also in American culture. The 1920s proved to be a transitional decade for the United States, shifting the nation from a production-driven economy to a consumption-based one, with adventurous citizens breaking new ground even as many others continued clinging to an outmoded status quo. In his new book, Charles Shindo reveals how one year in particular encapsulated the complexity of this transformation in American culture. Shindo's absorbing look at 1927 shatters the stereotypes of the Roaring '20s as a time of frivolity and excess, revealing instead a society torn between holding on to its glorious past while trying to navigate a brave new world. His book is a compelling and entertaining dissection of the year that has come to represent the apex of 1920s culture, combining references from popular films, music, literature, sports, and politics in a captivating look back at change in the making. As Shindo notes, while Lindbergh's flight was a defining event, there were others: The Jazz Singer, for example, brought sound to the movies, and the 15 millionth Model T rolled off of Ford's assembly line. Meanwhile, the era's supposed live-for-today frivolity was clouded by Prohibition, the revival of the Ku Klux Klan, and the execution of Sacco and Vanzetti. Such events, Shindo explains, reflected a fundamental disquiet running beneath the surface of a nation seeking to accommodate and understand a broad array of changes—from new technology to natural disasters, from women's forays into the electorate to African-Americans' migration to the urban north. Shindo, however, also notes that this was an era of celebrity. He not only examines why Lindbergh and Ford were celebrated but also considers the rise and growing popularity of the infamous, like convicted murderers Ruth Snyder and Judd Gray, and he illuminates the explosive growth of professional sports and stars like baseball's Babe Ruth. In addition, he takes a close look at cinematic heroines like Mary Pickford and the "It" girl Clara Bow to demonstrate the conflicting images of women in popular culture. Distinctive and insightful, Shindo's richly detailed analysis of 1927's key events and personalities reveals the multifaceted ways in which people actually came to grips with change and learned to embrace an increasingly modern America.
Henry Ford
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Author : John Cunningham Wood
language : en
Publisher: Taylor & Francis
Release Date : 2003
Henry Ford written by John Cunningham Wood and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Automobile industry and trade categories.
Nation On Wheels
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Author : Mark S. Foster
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2003
Nation On Wheels written by Mark S. Foster and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Automobiles categories.
Examines the impact of the automobile on American society since the end of World War Two in the areas of mass transit, development of the United Auto Workers, rise of suburbia, auto racing, and the automobile's relationship to the youth culture.
Denial
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Author : Richard S. Tedlow
language : en
Publisher: Penguin
Release Date : 2010-03-04
Denial written by Richard S. Tedlow and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-04 with Business & Economics categories.
An astute diagnosis of one of the biggest problems in business Denial is the unconscious determination that a certain reality is too terrible to contemplate, so therefore it cannot be true. We see it everywhere, from the alcoholic who swears he's just a social drinker to the president who declares "mission accomplished" when it isn't. In the business world, countless companies get stuck in denial while their challenges escalate into crises. Harvard Business School professor Richard S. Tedlow tackles two essential questions: Why do sane, smart leaders often refuse to accept the facts that threaten their companies and careers? And how do we find the courage to resist denial when facing new trends, changing markets, and tough new competitors? Tedlow looks at numerous examples of organizations crippled by denial, including Ford in the era of the Model T and Coca-Cola with its abortive attempt to change its formula. He also explores other companies, such as Intel, Johnson & Johnson, and DuPont, that avoided catastrophe by dealing with harsh realities head-on. Tedlow identifies the leadership skills that are essential to spotting the early signs of denial and taking the actions required to overcome it.