The People S Car
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The People S Car
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Author : Bernhard Rieger
language : en
Publisher: Harvard University Press
Release Date : 2013-04-16
The People S Car written by Bernhard Rieger and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-16 with History categories.
At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
The Vw Beetle
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Author : Ryan Lee Price
language : en
Publisher: Penguin
Release Date : 2003
The Vw Beetle written by Ryan Lee Price and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Transportation categories.
The world's most popular car, Volkswagen-or "the People's Car"-has earned its place in history. The VW Beetle chronicles the development and rise to worldwide popularity of the famed "punch-buggy," invented in Germany in the 1930s. This peculiar history includes the makings of all models, engines, and body styles through 1967-and the key people responsible for its development.
Volkswagen Bug
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Author : Ray Miller
language : en
Publisher: Evergreen Press (CA)
Release Date : 1984
Volkswagen Bug written by Ray Miller and has been published by Evergreen Press (CA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Technology & Engineering categories.
Thinking Small
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Author : Andrea Hiott
language : en
Publisher: Ballantine Books
Release Date : 2012-01-17
Thinking Small written by Andrea Hiott and has been published by Ballantine Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-17 with History categories.
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
The Beetle
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Author : Hans R. Etzold
language : en
Publisher:
Release Date :
The Beetle written by Hans R. Etzold and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
People S Car
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Author : British Intelligence Objectives Sub-Committee
language : en
Publisher: H.M. Stationery Office
Release Date : 1996
People S Car written by British Intelligence Objectives Sub-Committee and has been published by H.M. Stationery Office this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Automobile industry and trade categories.
Designed in Hitler's Germany by the Porsche organization as a car for the people, the Volkswagen 'Beetle' was unveiled in 1938. With the advent of the Second World War, the Beetle saw action from the Eastern front to the Western Desert of Africa. Detailed appraisals on the Beetle's design and performance by motor companies such as Humber and Singer make this report absorbing reading material for all Beetle enthusiasts.
The Beetle
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Author : H. R. Etzold
language : en
Publisher: Haynes Publications
Release Date : 1990-03-24
The Beetle written by H. R. Etzold and has been published by Haynes Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-03-24 with Volkswagen Beetle automobile categories.
The Beetle
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Author : Etzold
language : en
Publisher: Motorbooks International
Release Date : 1991
The Beetle written by Etzold and has been published by Motorbooks International this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Transportation categories.
The Vw Beetle Story
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Author : Giles Chapman
language : en
Publisher: Story of
Release Date : 2012
The Vw Beetle Story written by Giles Chapman and has been published by Story of this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Volkswagen Beetle automobile categories.
A history of the Volkswagen Beetle from its inception in the 1930s as the "people's car" to the all-new, modern Beetle in 1998 and the very last original Beetle built in 2003.
Beetle Mania Or How I Learned To Stop Worrying And Love The Bug
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Author : Alessandro Pasi
language : en
Publisher: Thomas Dunne Books
Release Date : 2000-11-10
Beetle Mania Or How I Learned To Stop Worrying And Love The Bug written by Alessandro Pasi and has been published by Thomas Dunne Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-11-10 with Antiques & Collectibles categories.
Volkswagen. The name means "people's car" in German, which would certainly be just another bit of trivia, barely capable of arousing even a passing interest, except for its absolute accuracy, remarkable in the modern marketing lexicon of dazzling product names and slogans for its simple, irrefutable truth. For if any car is truly of the people, it's the Volkswagen Beetle. On the whole, the car resembles nothing more than a great, eager-to-please pet, and yet it owes its existence to Adolf Hitler, who dreamed of an affordable, mass-produced car for the German worker. Happily, this was the extent of the little Beetle's association with the dictator, as production of the car was immediately turned over to the brilliant automotive engineer, Ferdinand Porsche. Porsche's original design was inspired by an egg; obviously, he "got" the Beetle. Still, the road from Porsche's early designs, through World War II, American liberation and British occupation was a long one, and the Beetle that first captured the hearts of drivers all over the world wouldn't appear until 1951. Even then, the car that would eventually become the official car of the revolution and a genuine 20th-century icon took a while to catch on. It wasn't until VW's legendarily clever and unconventional advertising campaigns that the car really became synonymous with the vibrant, unrestrained generation that made it their hallmark. But even that doesn't explain the enormous popularity of the car, or the fondness it inspired in its owners, or the simple way that just the sight of it could lift your spirits. The secret is this: the Beetle was the first car with a soul. Engagingly and authoritatively written, deliciously designed and featuring more than 300 gorgeous color and black & white photos, this is the long-awaited record of the Volkswagen Beetle, from its earliest beginnings to its latest rebirth. Along the way you'll find examples of the priceless ad campaigns, a chronicle of the growing subculture of Beetle restorers and modifiers, and a complete timeline of the creation of the new Beetle. Like the car itself, this book is not only the history and celebration of an automobile, it's also a vital record of our society's changing image of itself.