Visual Rhetoric
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The Politics Of The Superficial
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Author : Brett Ommen
language : en
Publisher: University of Alabama Press
Release Date : 2016-06-30
The Politics Of The Superficial written by Brett Ommen and has been published by University of Alabama Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-30 with Language Arts & Disciplines categories.
The Politics of the Superficial argues that the increasing volume of visually communicative surfaces in public life contributes to a very particular form of public imagination and political activity.
Defining Visual Rhetorics
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Author : Charles A. Hill
language : en
Publisher: Routledge
Release Date : 2012-08-21
Defining Visual Rhetorics written by Charles A. Hill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-21 with Language Arts & Disciplines categories.
Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.
Visual Rhetoric
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Author : Lester C. Olson
language : en
Publisher: SAGE
Release Date : 2008-03-20
Visual Rhetoric written by Lester C. Olson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-20 with Art categories.
Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this "visual rhetoric." This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action—performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing—introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler "This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." —Julianne H. Newton, University of Oregon
Visual Rhetoric And The Eloquence Of Design
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Author : Leslie Atzmon
language : en
Publisher: Parlor Press LLC
Release Date : 2011-03-11
Visual Rhetoric And The Eloquence Of Design written by Leslie Atzmon and has been published by Parlor Press LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-11 with Philosophy categories.
The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective—a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product—becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object.
Still Life With Rhetoric
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Author : Laurie Gries
language : en
Publisher: University Press of Colorado
Release Date : 2015-04-01
Still Life With Rhetoric written by Laurie Gries and has been published by University Press of Colorado this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-01 with Language Arts & Disciplines categories.
Winner of the 2016 CCCC Advancement of Knowledge Award and the 2016 CCCC Research Impact Award In Still Life with Rhetoric, Laurie Gries forges connections among new materialism, actor network theory, and rhetoric to explore how images become rhetorically active in a digitally networked, global environment. Rather than study how an already-materialized “visual text” functions within a specific context, Gries investigates how images often circulate and transform across media, genre, and location at viral rates. A four-part case study of Shepard Fairey’s now iconic Obama Hope image elucidates how images reassemble collective life as they actualize in different versions, enter into various relations, and spark a firework of activity across the globe. While intent on tracking the rhetorical life of a single, multiple image, Still Life with Rhetoric is most concerned with studying rhetoric in motion. To account for an image’s widespread circulation and emergent activities, Gries introduces iconographic tracking—a digital research method for tracing an image’s divergent rhetorical becomings. Yet Gries also articulates a dynamic set of theoretical principles for studying rhetoric as a distributed, generative, and unforeseeable event that is applicable beyond the study of visual rhetoric. With an eye toward futurity—the strands of time beyond a thing’s initial moment of production and delivery—Still Life with Rhetoric intends to be taken up by those interested in visual rhetoric, research methods, and theory.
Verbal And Visual Rhetoric In A Media World
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Author : Hilde van Belle
language : en
Publisher:
Release Date : 2013
Verbal And Visual Rhetoric In A Media World written by Hilde van Belle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Language and culture categories.
This collection presents work that examines how tradition and renewal relate in contemporary rhetoric. Discussing new theoretical perspectives and proposing different rhetorical analyses of actual topics, the contributors focus specifically on the issue of new media discourse and visual rhetoric as it appears in pictures, graphics, cartoons, documentaries, and videos. "This collection of papers makes a significant contribution to the field of rhetoric and the ways in which it needs to develop to help us understand the arguments of today."--Leo Groarke, University of Windsor
Shaping Information
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Author : Charles Kostelnick
language : en
Publisher: SIU Press
Release Date : 2003
Shaping Information written by Charles Kostelnick and has been published by SIU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Art categories.
In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communication--text design, data displays, illustrations--is shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities.
Visual Rhetorics Of Communist Romania
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Author : Adriana Cordali
language : en
Publisher: Springer Nature
Release Date : 2023-01-10
Visual Rhetorics Of Communist Romania written by Adriana Cordali and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-10 with History categories.
Visual Rhetorics of Communist Romania: Life under the Totalitarian Gaze offers personal accounts and theoretical insight into the Cold War era when little information about life beyond the Iron Curtain could transpire to the West. Adriana Cordali develops a unique visual rhetorical theory for analyzing communist totalitarian propaganda and the resistance to it, and reveals the deliberate, strategic in/visibilities the rhetoric of power engaged in. Building upon the local history, ideology, and politics of the regime imposed after WWII, she identifies propaganda’s rhetorical features, visual tropes, and symbols and examines striking photographs and print materials from Ceaușescu’s regime (1966-1989) and the time of regime change (1989-1990), as well as an award-winning Romanian film that depicts women’s life at the time. Converging visual rhetoric and culture with history and politics, Visual Rhetorics of Communist Romania is a first book of this kind and will interest readers of rhetoric and communication, visual rhetoric, and political discourse in the region.
Visual Rhetoric In A Digital World
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Author : Carolyn Handa
language : en
Publisher:
Release Date : 2004
Visual Rhetoric In A Digital World written by Carolyn Handa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Rhetoric categories.
Empirical Research On Semiotics And Visual Rhetoric
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Author : Danesi, Marcel
language : en
Publisher: IGI Global
Release Date : 2018-02-23
Empirical Research On Semiotics And Visual Rhetoric written by Danesi, Marcel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-23 with Computers categories.
The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.