55 Years Of Helvetica

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Author : Axel Langer
Genre : Posters

Summary : Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s & 60s. This text retraces Helvetica's 50-year history, compares it to the well-known sans serif fonts of the 20th century, & examines the phenomenon of its unparalleled spread.

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Author : Christopher Perfect
Genre : Design

Summary : This volume helps designers to recognize and identify typefaces seen and used on an everyday basis, and also provides assistance with the process of typeface selection. It highlights the essential characteristics of over 700 typeface specimens.

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Author : Paula Scher
Genre : Architecture

Summary : Scher reveals her thoughts on design practice, drawing on her experiences as a leading designer in the USA. The book includes a survey of Scher's work, from her designs as art director at Columbia Records, to her identity for New York's Public Theater.

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Author : National Institute of Standards and Technology (U.S.)
Genre : Engineering

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Author : Joel Katz
Genre : Design

Summary : "The book itself is a diagram of clarification, containing hundredsof examples of work by those who favor the communication ofinformation over style and academic postulation—and those whodon't. Many blurbs such as this are written without a thoroughreading of the book. Not so in this case. I read it and love it. Isuggest you do the same." —Richard Saul Wurman "This handsome, clearly organized book is itself a prime exampleof the effective presentation of complex visual information." —eg magazine "It is a dream book, we were waiting for…on the field ofinformation. On top of the incredible amount of presented knowledgethis is also a beautifully designed piece, very easy tofollow…" —Krzysztof Lenk, author of Mapping Websites:Digital Media Design "Making complicated information understandable is becoming thecrucial task facing designers in the 21st century. WithDesigning Information, Joel Katz has created what willsurely be an indispensable textbook on the subject." —Michael Bierut "Having had the pleasure of a sneak preview, I can only say thatthis is a magnificent achievement: a combination of intelligenttext, fascinating insights and - oh yes - graphics. Congratulationsto Joel." —Judith Harris, author of Pompeii Awakened: A Storyof Rediscovery Designing Information shows designers in all fields -from user-interface design to architecture and engineering - how todesign complex data and information for meaning, relevance, andclarity. Written by a worldwide authority on the visualization ofcomplex information, this full-color, heavily illustrated guideprovides real-life problems and examples as well as hypotheticaland historical examples, demonstrating the conceptual and pragmaticaspects of human factors-driven information design. Both successfuland failed design examples are included to help readers understandthe principles under discussion.

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Author : Sergey Izraylevich
Genre : Business & Economics

Summary : The first and only book of its kind, Automated Options Trading describes a comprehensive, step-by-step process for creating automated options trading systems. Using the authors' techniques, sophisticated traders can create powerful frameworks for the consistent, disciplined realization of well-defined, formalized, and carefully-tested trading strategies based on their specific requirements. Unlike other books on automated trading, this book focuses specifically on the unique requirements of options, reflecting philosophy, logic, quantitative tools, and valuation procedures that are completely different from those used in conventional automated trading algorithms. Every facet of the authors' approach is optimized for options, including strategy development and optimization; capital allocation; risk management; performance measurement; back-testing and walk-forward analysis; and trade execution. The authors' system reflects a continuous process of valuation, structuring and long-term management of investment portfolios (not just individual instruments), introducing systematic approaches for handling portfolios containing option combinations related to different underlying assets. With these techniques, it is finally possible to effectively automate options trading at the portfolio level. This book will be an indispensable resource for serious options traders working individually, in hedge funds, or in other institutions.