We live our lives immersed in name brand products. It’s hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they’re all around us. What most of us don’t know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use and sometimes even addled with blatant racism.
A Secret…
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Author : Matt MacNabb
Genre : Business & Economics
Summary : The true—and often shocking—stories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don’t know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW, among others. Learn about: The mystery of the cocaine content of Coca-Cola The Hitler-Henry Ford connection Why Bayer is famous for aspirin, but began their journey with Heroin How Kellogg’s Corn Flakes were crafted to deter sexual arousal And more
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Author : Guy R. Powell
Genre : Business & Economics
Summary : Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn't what you'd like it to be, if your consumer's purchase cycle is complex or long lasting, or if your products and services don't lend themselves to being purchased online, you already know it's not that easy. Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best in class and stay best in class: - needs to be a machine. - needs to be agile. - needs to be prepared for the future. - must own the future. As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty. Build the right measurement infrastructure and leverage the best information possible to profitably grow your business with Marketing Machine.
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Author : Nick Cullather
Genre : History
Summary : The first edition of this book, published in 1999, was well-received, but interest in it has surged in recent years. It chronicles an early example of “regime change” that was based on a flawed interpretation of intelligence and proclaimed a success even as its mistakes were becoming clear. Since 1999, a number of documents relating to the CIA’s activities in Guatemala have been declassified, and a truth and reconciliation process has unearthed other reports, speeches, and writings that shed more light on the role of the United States. For this edition, the author has selected and annotated twenty-one documents for a new documentary Appendix, including President Clinton’s apology to the people of Guatemala.
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Author : Tony Kail
Genre : Religion
Summary : “Reveals the stories and legends of conjurers and healers from the arrival of African slaves on Memphis plantations to blues musicians on Beale Street.” —Preston Lauterbach, author of Beale Street Dynasty Widely known for its musical influence, Beale Street was also once a hub for Hoodoo culture. Many blues icons, such as Big Memphis Ma Rainey and Sonny Boy Williamson, dabbled in the mysterious tradition. Its popularity in some African American communities over the past two centuries fueled racial tension—practitioners faced social stigma and blame for anything from natural disasters to violent crimes. However, necessity sometimes outweighed prejudice, and even those with the highest social status turned to Hoodoo for prosperity, love, or retribution. In this book, Tony Kail traces Memphis's colorful Hoodoo heritage from the arrival of Africans in Shelby County to the growth of conjure culture in juke joints and Spiritual Churches. Includes photographs
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Author : Devra Davis
Genre : Science
Summary : The War on Cancer set out to find, treat, and cure a disease. Left untouched were many of the things known to cause cancer, including tobacco, the workplace, radiation, or the global environment. Proof of how the world in which we live and work affects whether we get cancer was either overlooked or suppressed. This has been no accident. The War on Cancer was run by leaders of industries that made cancer-causing products, and sometimes also profited from drugs and technologies for finding and treating the disease. Filled with compelling personalities and never-before-revealed information, The Secret History of the War on Cancer shows how we began fighting the wrong war, with the wrong weapons, against the wrong enemies-a legacy that persists to this day. This is the gripping story of a major public health effort diverted and distorted for private gain. A portion of the profits from this book will go to support research on cancer prevention.
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Author : John Perkins
Genre : Corporations, American
Summary : In this riveting memoir, bestselling author Perkins details his former role as an economic hit man. This stunning, behind-the-scenes expos reveals a conspiracy of corruption that has fueled instability and anti-Americanism around the globe.
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Author : Edward Alfred Pollard
Genre : History
Summary : Gathered "behind the scenes in Richmond." Containing curious and extraordinary information of the principal southern characters in the late war, in connection with President Davis, and in relation to the various intrigues of his administration.