Allegiant

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Author : Scott Ambrose
Genre : Transportation

Summary : Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the "customer" is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps—product, place, promotion, and price—in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes demonstrates how airline decisions fit within the fundamentals of marketing and how the marketplace is continuing to evolve provides a bridge between key marketing principles and their specific application to the airline industry in each chapter This textbook is written primarily for undergraduate college students enrolled in aviation business administration programs and related courses. It will also serve as an accessible primer on airline marketing for industry professionals not presently working in marketing and for frontline airline employees seeking to learn more about marketing.

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Author : Gordon Mills
Genre : Business & Economics

Summary : When starting new airlines in response to government deregulation, entrepreneurs in the U.S. and Europe reduced some traditional service qualities (to reduce costs), concentrated on non-stop services between city pairs not already so connected, improved on-time performance, and offered low fares to win leisure travelers from the incumbents and to encourage more travel. In recent developments, some of the new airlines have offered optional extras (at higher fares) to attract business travelers and entered major routes alongside the legacy carriers. Within both the U.S. and Europe, deregulation removed most geographical barriers to expansion by short-haul airlines. Later, limited deregulation spread to other world regions, where many short-haul routes connect city pairs in different countries, and where governments have retained traditional two-country mechanisms restricting who may fly. To gain access to domestic routes in other countries, some new airlines are setting up affiliate companies in neighboring countries, with each company legally controlled in the country of domicile. With air travel growing strongly, especially in Asia, a common result is intense, but potentially short-lived, competition on major routes. The recent developments give clear signposts to likely mid-term outcomes, and make this an opportune time to report on the new-airline scene. The Airline Revolution will provide valuable economic analysis of this climate to students, airline professionals advancing to senior positions, public servants and others who provide advice to governments.

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Author : Trivia Ape
Genre : Sports & Recreation

Summary : The Las Vegas Raiders have built one of the most recognizable identities in professional football. From early AFL dominance to Super Bowl championships and a bold move to Las Vegas, the franchise’s history is filled with unforgettable moments, legendary players, and record-setting performances. Las Vegas Raiders Fun Facts brings together more than 100 engaging and easy-to-read pieces of trivia that celebrate the team’s rich football legacy. This book covers historic milestones, franchise records, iconic games, coaching eras, and the players who defined generations of Raiders football. Inside you’ll explore: Memorable playoff and Super Bowl performances Franchise records and statistical achievements Legendary athletes who shaped the Raiders identity Key turning points in team history Interesting comparisons and surprising facts Milestones across multiple cities and eras Whether you’re preparing for trivia night, brushing up before game day, or simply love learning about football history, this book delivers an entertaining and informative look at one of the NFL’s most storied franchises. Written for general audiences and dedicated fans alike, this collection keeps the content clean, engaging, and accessible while celebrating decades of Raiders football history. If you enjoy sports trivia, NFL history, and discovering new insights about your favorite teams, this book belongs on your digital shelf. Disclaimer: This publication is an unofficial fan-created work. It is not endorsed by, affiliated with, or sponsored by the Las Vegas Raiders, the National Football League (NFL), or any related organization. All trademarks and team names are the property of their respective owners.

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Author : Tony Webber
Genre : Business & Economics

Summary : This book presents readers with a technical tool-kit to understand the economics of airlines. It starts by covering the key language and glossary of the air travel business, which is necessary for graduates or first-time employees in aviation to understand the content of conversations, meetings, presentations and internal aviation communications. It then breaks down the complexity of the demand side of the air travel business. The book then analyses revenue over two distinct time horizons, specifically the short and medium runs, recognising the fact that airlines operate to a fixed number of seats over a short horizon because of the way that they schedule services in advance of departure. By combining revenue and costs, the book then analyses airline profit, with a focus on the short run and medium run decision variables that maximise airline profit. The remainder of the book analyses various important topics in air transport economics, including competition in airline markets, key rules, regulations and taxes that affect the return on capital in aviation, the way that airlines form relationships, and the economics of the market for oil and jet fuel, among others.

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Author : Gerald N. Cook
Genre : Transportation

Summary : Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples A range of international case studies exploring real-life applications New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models New chapters on fleet management and labor relations and HRM Lecture slides for instructors This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

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Author : Donald J. Porter
Genre : Transportation

Summary : A former aircraft engineer exposes the dangerous breakdown in airline safety due to lapses in maintenance and quality control. This book chronicles maintenance-related accidents –including the recent Boeing 737 MAX accidents –caused by individual, corporate, or governmental negligence and brings the industry's current state of affairs into sharp focus.The author, a former aviation engineer specializing in aircraft fault diagnosis and maintenance planning, examines how failures of the smallest of parts have brought down airliners, explaining sometimes esoteric mechanical issues for readers with no technical background. Vividly describing the terror of accidents and close calls, the author then follows the painstaking investigations to determine causes. He focuses on maintenance errors, which rank as one of the top three causes of airline accidents, and points to the factors that have led to an alarming situation-- continued reduction of licensed mechanics, the shutting down of maintenance bases in the United States, and the outsourcing of maintenance to lowballing contractors. Outsourcing has forced thousands of licensed mechanics into retirement or different careers. For those mechanics still employed in the United States, the ever-present threat to their jobs does nothing to cultivate loyalty to an employer and devotion to a task. The Federal Aviation Administration, which should be overseeing quality control, is caught in a conflicted dual role--charged with regulating safety on the one hand and assuring the fiscal stability of airlines on the other. This disturbing wakeup call for improved airline safety standards highlights the critical importance of attention to detail. Porter recommends that the numbers and job security of airline mechanics be increased and that they be vested with an authority level akin to medical professionals.