Armas de seduccion masiva (Spanish Edition)

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Author : Javier Lesaca
Genre : Political Science

Summary : En el verano de 2014, un vídeo se hizo viral en la red. En él un encapuchado con nítido acento británico degollaba en nombre de Estado Islámico al periodista estadounidense James Wright Foley, secuestrado dos años antes. Era la tarjeta de presentación de un nuevo grupo terrorista que se daba a conocer al mundo no solo a través de bombas y balas sino también de vídeos elegantemente filmados, revistas bien diseñadas y trabajados hashtags en Twitter. Desde entonces, los terroristas han producido y difundido más de 1.300 vídeos con el propósito de construir un relato propio que fascine y movilice a sus audiencias. Mediante estudiadas referencias a videojuegos, series y películas de actualidad, Dáesh busca convertir el terrorismo en un producto de comunicación transmedia popular y seductor, capaz de canalizar la frustración, el odio y el vacío intelectual y político, incluso el aburrimiento sistemático, de jóvenes de todos los países del mundo. Tal como pudo verse en Bruselas y en París, y en sus atentados posteriores, Estado Islámico ha cambiado para siempre el modo en que el terrorismo piensa y actúa. Las nuevas armas de seducción masiva de grupos violentos y extremistas están obligando a los Estados y a las instituciones modernas a rediseñar por completo sus políticas de seguridad y de comunicación pública e institucional. La batalla por las mentes y los corazones de las nuevas generaciones de ciudadanos acaba de empezar. Y los resultados son imprevisibles...

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Author : Robert Greene
Genre : Family & Relationships

Summary : Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.

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Author : George Orwell
Genre : Fiction

Summary : "Nineteen Eighty-Four: A Novel", often published as "1984", is a dystopian social science fiction novel by English novelist George Orwell. It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. Thematically, "Nineteen Eighty-Four" centres on the consequences of totalitarianism, mass surveillance, and repressive regimentation of persons and behaviours within society. Orwell, himself a democratic socialist, modelled the authoritarian government in the novel after Stalinist Russia. More broadly, the novel examines the role of truth and facts within politics and the ways in which they are manipulated. The story takes place in an imagined future, the year 1984, when much of the world has fallen victim to perpetual war, omnipresent government surveillance, historical negationism, and propaganda. Great Britain, known as Airstrip One, has become a province of a totalitarian superstate named Oceania that is ruled by the Party who employ the Thought Police to persecute individuality and independent thinking. Big Brother, the leader of the Party, enjoys an intense cult of personality despite the fact that he may not even exist. The protagonist, Winston Smith, is a diligent and skillful rank-and-file worker and Outer Party member who secretly hates the Party and dreams of rebellion. He enters into a forbidden relationship with a colleague, Julia, and starts to remember what life was like before the Party came to power.

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Author : Isabel Allende
Genre : Fiction

Summary : The Trueba family embodies strong feelings. This family saga starts at the beginning of the 20th century and continues through the assassination of Allende in 1973.

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Author : Daniel Goleman
Genre : Emotional intelligence

Summary : Emotional Intelligence Does IQ define our destiny? Daniel Goleman argues that our view of human intelligence is far too narrow, and that our emotions play a major role in thought, decision making and individual success. Self-awareness, impulse control, persistence, motivation, empathy and social deftness are all qualities that mark people who excel: whose relationships flourish, who are stars in the workplace. With new insights into the brain architecture underlying emotion and rationality, Goleman shows precisely how emotional intelligence can be nurtured and strengthened in all of us. Working with Emotional Intelligence Do you want to be more successful at work? Do you want to improve your chances of promotion? Do you want to get on better with your colleagues? Daniel Goleman draws on unparalleled access to business leaders around the world and the thorough research that is his trademark. He demonstrates that emotional intelligence at work matters twice as much as cognitive abilities such as IQ or technical expertise in this inspiring sequel.

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Author : Allan Pease
Genre : Body language

Summary : What people say is often very different from what they think or feel. Body language by Allan Pease is just what you require to know those feelings which people often try to hide.

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Author : Patrick Süskind
Genre : Fiction

Summary : An erotic masterpiece of twentieth century fiction - a tale of sensual obsession and bloodlust in eighteenth century Paris 'An astonishing tour de force both in concept and execution' Guardian In eighteenth-century France there lived a man who was one of the most gifted and abominable personages in an era that knew no lack of gifted and abominable personages. His name was Jean-Baptiste Grenouille, and if his name has been forgotten today. It is certainly not because Grenouille fell short of those more famous blackguards when it came to arrogance, misanthropy, immorality, or, more succinctly, wickedness, but because his gifts and his sole ambition were restricted to a domain that leaves no traces in history: to the fleeting realm of scent . . . 'A fantastic tale of murder and twisted eroticism controlled by a disgusted loathing of humanity . .. Clever, stylish, absorbing and well worth reading' Literary Review 'A meditation on the nature of death, desire and decay . . . A remarkable début' Peter Ackroyd, The New York Times Book Review 'Unlike anything else one has read. A phenomenon . . . [It] will remain unique in contemporary literature' Figaro 'An ingenious and totally absorbing fantasy' Daily Telegraph 'Witty, stylish and ferociously absorbing' Observer