BREAKING IN® helps you build the portfolio you need to get the job you want. With advice from over 130 creative leaders, BREAKING IN® gives you an unfair advantage over the rest.
• Get specific advice from the exact people you want to work for
• Learn what Creative Directors are looking for in your portfolio
• Avoid the common traps that most portfolios fall into
This second edition of…
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Author : William Burks Spencer
Genre : Business & Economics
Summary : BREAKING IN(r) helps you build the portfolio you need to get the job you want. With advice from over 130 advertising insiders, BREAKING IN(r) gives you an unfair advantage over the rest. - Get specific advice from the exact people you want to work for. - Learn what Creative Directors are looking for in your portfolio. - Avoid the common traps that most portfolios fall into. - See how the best in the industry got their start. This second edition of BREAKING IN(r) was updated and expanded in 2014 and contains interviews with: Dan Wieden, Wieden+Kennedy; David Droga, Droga5; Gerry Graf, Barton F. Graf 9000; Mark Fitzloff, Wieden+Kennedy; Mark Waites, Mother; Jeff Kling, Fallon; Scott Vitrone & Ian Reichenthal, Barton F. Graf 9000; Tony Davidson, Wieden+Kennedy; Luke Sullivan, Savannah College of Art & Design & Author, Hey Whipple, Squeeze This: A Guide to Creating Great Ads; Kim Papworth, Wieden+Kennedy; Susan Hoffman, Wieden+Kennedy; Rob Reilly, McCann; Greg Hahn, BBDO; Hal Curtis, Wieden+Kennedy; Ben Walker & Matt Gooden, Crispin Porter + Bogusky; Bob Greenberg, R/GA; David Lubars, BBDO; Andrew Keller, Crispin Porter + Bogusky; Tony Granger, Young & Rubicam; Joe Staples, Wieden+Kennedy; David Nobay, Droga5; Jeff Goodby, Goodby, Silverstein & Partners; Ty Montague, co: collective; Nick Law, R/GA; Jamie Barrett, barrettSF; Michael Lebowitz, Big Spaceship; Dave Bell, KesselsKramer; Nicolas Roope, Poke; Eric Silver, Silver + Partners; Ant Keogh, Clemenger BBDO; Jason Bagley, Wieden+Kennedy; Ted Royer, Droga5; Craig Allen, Wieden+Kennedy; Eugene Cheong, Ogilvy & Mather; Paul Belford, Paul Belford Ltd; Justin Drape, The Monkeys; Warren Brown, BMF Advertising; Ji Lee, Facebook; Ari Merkin, Ari Merkin LLC; Jose Molla, La Comunidad; Mark Harricks, AWARD; David Carter, Campbell Mithun; Michael Russoff, Freelance; Damian Royce, Whybin\TBWA Group; Craig Davis, BrandKarma; Oliver Voss, Miami Ad School; James Mok, FCB; Joel Chu, Communion W; CC Tang, Havas; Mike Sweeney, BBDO; Monica Taylor, Freelance; Dylan Harrison, Filmgraphics; Peter Gatley, Grey; Raj Kamble, Famous Innovations; Nigel Roberts, Leagas Delaney; Greg Bell, Backyard Productions & Venables Bell & Partners; Brian Fraser, Y&R; Alvaro Sotomayor, Wieden+Kennedy; Scott Nowell, The Monkeys; Steve Elrick, BBH; Kash Sree, Freelance; Kara Goodrich, BBDO; Kevin Roddy, Riney; William Gelner, 180; Michael Simons, Wieden+Kennedy; Crockett Jeffers, BBDO; Steve Yee, David&Goliath; KC Tsang, Hong Kong Polytechnic Univ; Fredrik Carlstrom, C&CO; Paul Catmur, Barnes, Catmur & Friends; Ali Alvarez, The Brooklyn Brothers; Mike Hughes, The Martin Agency; Polly Chu, JWT; Yann Jones, Th2ng & Central St. Martins College of Art; Tyler McKellar, Freelance; Akash Das, Lowe Lintas; Dany Lennon, The Creative Register; Tiffany Rolfe, co: collective; Vince Engel, Academy of Art Univ & Engine Company 1; Lisa Fedyszyn & Jonathan McMahon, Whybin\TBWA & AWARD School, NZ; Mike Lear, The Martin Agency; Hemant Anant Jain, CHI & Partners; Ida Gronblom & Fabian Berglund, Anomaly; Toby Talbot, DDB; Dylan Lee, Wieden+Kennedy; Jon Bunning, Art Director & Photographer; Matt Vescovo, Artist & Art Director; Ian Cohen, Wexley School for Girls; Richard Bullock, Hungry Man; Ryan Gerber, Wieden+Kennedy; Mitchell Ratchik, Freelance; Nick Strada, AKQA; Pat McKay, Freelance; Todd Lamb, Writer & Director; Graham Fink, Ogilvy China; Bob Barrie, Barrie D Rozario Murphy; Gustavo Lauria, The Vidal Partnership; Keith White, Media Arts Lab; Alan Buchanan, Apple; David Oakley, BooneOakley; Toygar Bazarkaya, BBDO; Eric Baldwin, Wieden+Kennedy; Valdean Klump, Google; Andy Fackrell, DDB New Zealand; Feh Tarty, Mother; V Sunil, Wieden+Kennedy; and over 25 more."
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Author : Fidel del Castillo
Genre : Business & Economics
Summary : Si no eres hijo del dueño de la agencia, si te has cansado de hacer trainings por la cara, si nadie contesta tus mails, si te dan con el teléfono en las narices, si ya te has pateado todas las agencias, si el padre de tu pareja no es director de marketing de una multinacional, si se te va a acabar el paro y no te encargan ni un freelance, si tu blog solo lo miran los amigos, si llevas meses haciendo folletos, si no tienes un buen colega que te enchufe, si te estás arrepintiendo de haber estudiado publicidad... necesitas un book. Y si necesitas un book, necesitas leer este libro.
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Author : John Michelet
Genre : Advertising
Summary : This book is a sweeping indictment of the advertising industry and a recipe for righting its wrongs. It is unlike any other book about advertising you will find on the bookstore shelves. This is an expose focused on the heart of the industry-creating ads. Advertising is an industry that has some very big problems, but it is too busy to notice. Several major problems are crippling the advertising business, but the industry doesn't admit it or even see it. As Gary Fries, President of the Radio Advertising Bureau, states: "A great examination, in detail, of what is wrong with today's advertising. Most importantly, its's a set of guidelines on how to fix it. A read map that all advertisers, large and small, need to follow."
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Author : Kendare Blake
Genre : Young Adult Fiction
Summary : The battle for the crown has begun, but which of the three sisters will prevail? With the unforgettable events of the Quickening behind them and the Ascension Year underway, all bets are off. Katharine, once the weak and feeble sister, is stronger than ever before. Arsinoe, after discovering the truth about her powers, must figure out how to make her secret talent work in her favour without anyone finding out. And Mirabella, once thought to be the strongest sister of all and the certain Queen Crowned, faces attacks like never before - ones that put those around her in danger that she can’t seem to prevent. In One Dark Throne, the enthralling sequel to Kendare Blake’s The New York Times-bestselling Three Dark Crowns, Fennbirn’s deadliest queens must face the one thing standing in their way of the crown: each other.
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Author : Omarosa Manigault Newman
Genre : Political Science
Summary : In the #1 New York Times bestseller, the former Assistant to the President and Director of Communications for the Office of Public Liaison in the Trump White House provides an eye-opening and “explosive” (The Boston Globe) look into the corruption and controversy of the current administration. Few were a member of Donald Trump’s inner orbit longer than Omarosa Manigault Newman. Their relationship spanned fifteen years—through four television shows, a presidential campaign, and a year by his side in the most chaotic, outrageous White House in history. But that relationship came to a decisive and definitive end, and Omarosa finally shares her side of the story in this “deftly executed” (The Guardian), jaw-dropping account. A stunning tell-all and takedown from a strong, intelligent woman who took every name and number, Unhinged is a must-read for any concerned citizen.
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Author :
Genre :
Summary : Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
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Author : Dhonielle Clayton
Genre : Young Adult Fiction
Summary : Black Swan meets Pretty Little Liars in this drama-packed sequel to Tiny Pretty Things set in an elite New York ballet school.
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Author : Scott Steinberg
Genre : Business & Economics
Summary : Finding the courage to embrace change and take chances is the only way to succeed. Business, culture, and competitive landscapes have fundamentally changed, but basic principles and best practices for succeeding and future-proofing both yourself and your organization haven’t. With a mix of compelling stories, research from the social sciences and psychology, and real-world insights, Make Change Work for You shows readers how to reignite their career, rekindle their creativity, and fearlessly innovate their way to success by providing the tools needed to master uncertainty and conquer every challenge they’ll face in life or business. Make Change Work for You opens with an overview of the most common factors that lead to self-defeating behaviors, including fear of failure, embarrassment, underperformance, rejection, confrontation, isolation, and change itself. Using a simple four-part model, Steinberg guides readers to understand and better respond to the challenges that change can bring: Focus: Define the problem and come to understand it objectively. Engage: Interact with the challenge and try a range of solutions. Assess: Review the response(s) generated by your tactics. React: Adjust your strategy accordingly. And, finally, the book shows readers how to develop the vital personal and professional skills required to triumph in the “new normal” by understanding and engaging in the 10 new habits that highly successful people share: 1. Play the Odds 2. Embrace Tomorrow Today 3. Seek Constant Motion 4. Lead, Don’t Follow 5. Never Stop Learning 6. Create Competitive Advantage 7. Connect the Dots 8. Pick Your Battles 9. Set and Align Your Priorities 10. Always Create Value
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Author : Muriel Siebert
Genre : Businesswomen
Summary : The first woman to own a seat on the New York Stock Exchange reveals how she forged her phenomenal success in the chaotic and cutthroat world of Wall Street.
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Author : Jonah Berger
Genre : Business & Economics
Summary : Upper Saddle River, N.J. : Creative Homeowner,