What sets luxury brands apart? Like mainstream brands, luxury brands need relevant products, clear positioning, keen understanding of the target customer, and solid business strategy.
But luxury branding goes far beyond these basics—sometimes even beyond logic. Luxury brands evoke an emotional response, be it the subtle satisfaction of pouring the best bubbly on the market or the…
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Author : Scott Bedbury
Genre : Business & Economics
Summary : What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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Author : Dr. Chandrapal Sharma
Genre : Body, Mind & Spirit
Summary : The knowledge of numbers is as ancient as the creation. One Brahma then nature and man, these two then SA TV a, Raja, tam these three qualities and this way the creation is said to be of 25 elements. Shaddarshan, numbers of measurements and astrology, grammar, Ayurved, literature etc., The presence of numbers is clearly seen in these disciplines. In Vedas through the medium of numbers many examples are found for publishing special scopes. In the 24th and 25th mantras of 18th Chapter of Shukla Ayurveda with help of easy and difficult numbers, Havana is performed by paired and unpaired stom. In this book, through the medium of numbers, various aspects and standards of civilization, culture and spiritualism have been shown.
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Genre : Islam
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Author : Jean-Noël Kapferer
Genre : Business & Economics
Summary : Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
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Author : Peter Grootings
Genre : Business & Economics
Summary : Although Sismondi was admired for his analytic originality and imagination by Marx, Mill, and Schumpeter, until now there has been no full translation of his major work into English. Richard Hyse's excellent translation permits us to absorb the full flavor and quality of his thought. And as Robert Heilbroner notes in his foreword: "Perhaps even more useful is the commentary that precedes and accompanies the text . . . Hyse takes the reader on a conducted tour as he points out Sismondi's differences from, and criticisms of, Smith and Ricardo and Say, on the one hand, and Marx on the other."In many respects, Sismondi's thought was ahead of its time. A half-century before Walras, he spoke of aggregate "equilibrium." Fifty years before Marx, he devised an algebraic model of economic growth. Ten years before Mill he published an analytical criticism of Say's Law, and one of the earliest uses of marginal utility analysis to explain value. Schumpeter credited him as the father of dynamic analysis in the modern sense. He is also recognized by all as the pioneer of business cycle analysis.Richard Hyse's introduction adds valuable biographical information about Sismondi, and positions his work among eighteenth-century social and economic thinkers. As he notes, Sismondi's life spanned one of the most revolutionary periods in European history; and although Marxist theory clearly owes a debt to Sismondi, his preference was evolution, not revolution. The translation will illuminate the genesis of Marxist ideology and some of the basic causes of its failure. Publication of this translation will be welcomed by economists, social scientists interested in the history of ideas, and those who, in Hyse's words, wish to "follow the mind of a vigorous pamphleteer dealing with the turbulent world of the French Revolution and its lasting aftermath."
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Author : Erwan Rambourg
Genre : Business & Economics
Summary : Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.
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Author : Nitin Rakesh, Jerry Wind
Genre : Business & Economics
Summary : Winner of the International Business Book of the Year Award 2021 Winner of the Silver Stevie for Best Business Book “I wish I had written this book!” – Philip Kotler, Father of Modern Marketing This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a gamechanger for businesses, large and small, enabling them to customize and implement a winning strategy by using the book’s eight principles and tools to seek out opportunities for long-term value creation in a post-pandemic world. “I am sure other leaders will find their book as relevant as I did.” - Keith A. Grossman, President, Time Magazine “Businesses either need to seize the opportunities created by that disruption, or risk being left behind. Rakesh and Wind provide a smart guide to the first option.” - Alan Murray, CEO, Fortune “The authors of Transformation in Times of Crisis provide a smart, tangible approach to help companies emerge from crises, not only intact but stronger.”– Manny Maceda, Worldwide Managing Partner, Bain & Co. “The eight principles in this book form a great framework to change our mindset and focus on the right implementation strategy to survive and succeed in the next normal.” – Debjani Ghosh, President, NASSCOM