LEGO

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Author : Micael Dahlen
Genre : Business & Economics

Summary : Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***

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Author : David Petersen
Genre : Comics & Graphic Novels

Summary : ArchLUG member Alice Finch previously gained acclaim for her 400,000-piece construction of Hogwarts and the 200,000-brick construction of Middle-Earth's Rivendell with fellow ArchLUG member David Frank. Now, Alice and her team bring their imaginative construction skills to the world of David Petersen's Mouse Guard, re-imagining some of the series' most iconic moments and locations. This hardcover features hundreds of high-quality photos, chronicling the mind-boggling attention to detail paid to each individual construction, along with a breakdown of the process behind creating one of the dioramas. Includes a foreword by David Petersen.

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Author : Lee Slater
Genre : Juvenile Nonfiction

Summary : In this engaging biography, readers will learn about the manufacturers of LEGO, the Kristiansen Family. Follow the family's story from Denmark where Ole Kirk Christiansen began making wooden toys in his Billund Carpentry Shop and Lumberyard to the company's evolution to the LEGO company. Christiansen and his sons Godtfred, Karl, and Gerhardt purchase a machine that makes plastic toys, and create the LEGO brick, and his grandson Kjeld Kirk Kristiansen expands to LEGOLAND. Learn how LEGO bricks are made, who came up with the name, how the family name came to be spelled with a K, and about other LEGO Group products. Sidebars, historic photos, and a glossary enhance readers' understanding of this topic. Additional features include a table of contents, an index, a timeline and fun facts. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.

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Author : Magdalen College (University of Oxford)
Genre : Oxford (England)

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Genre : Leeds (England)

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Author : Thoresby Society
Genre : Leeds (England)

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Author : Giep Franzen
Genre : Business & Economics

Summary : This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions--and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. The Science and Art of Branding also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.