LEGO

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Author : Giep Franzen
Genre : Business & Economics

Summary : This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions--and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. The Science and Art of Branding also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.

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Author : Mares Kimi
Genre : Business & Economics

Summary : From near-bankruptcy to a $100B empire, LEGO’s bold reinvention through innovation, movies, and digital play. Discover why this iconic brand thrives in 2024. A must-listen business story!

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Author : Wingate Terisa
Genre : Business & Economics

Summary : From near-bankruptcy to a $100B empire, discover LEGO’s incredible comeback—90 years of innovation, resilience, and play that shaped generations. A must-watch business & culture story!

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Author : Mcgowan Myrna
Genre : Business & Economics

Summary : From near-bankruptcy to a billion-dollar empire, uncover LEGO’s rise, its pop culture dominance, and why it’s trending now with record-breaking hits and viral fan creations. A must-watch business and pop culture story.

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Author : Paine Un
Genre : Business & Economics

Summary : Discover how LEGO pivoted from near-bankruptcy to a digital entertainment empire—blending creativity, strategy, and nostalgia. A masterclass in reinvention for the modern age.

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Author : AMEET Publishing
Genre : Juvenile Fiction

Summary : Get ready for a wild ride! Experience LEGO(R) City and all of its super cool extreme sports in this activity book that comes with all the LEGO pieces needed to build one minifigure. Build your own Dynamo Doug minifigure and bring him along as you explore all the incredible extreme sports in LEGO(R) City! Skateboard through mazes, draw your own dirt bike, read hilarious comics, and so much more in this thrilling activity book. With tons of exciting activities and everything you need to build your own LEGO minifigure, this book will take you on an adventure like never before! LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks and/or copyrights of the LEGO Group. (c)2022 The LEGO Group. All rights reserved.

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Author : Winchester (England : Diocese). Bishop (1367-1404 : William of Wykeham)
Genre : Great Britain

Summary :