Mobile & Multi-Device Design

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Author : Dan Steinbock
Genre : Business & Economics

Summary : As more and more people use mobile handsets, a revolution is taking place in computing and telecommunications. Two extraordinary industries - the Internet and mobile communications-are converging. But this is just the beginning. As the third industry - consumer electronics - and the fourth - media and entertainment - join in, changes in consumer markets are inevitable, as evidenced by the explosive growth of mobile media, games and entertainment. In The Mobile Revolution the senior executives of the world's leading mobile vendors, operators, service providers, software giants, chip kings, media and entertainment conglomerates, publishers, music moguls and brand marketers reveal their secrets and strategies. Nokia, Motorola, Ericsson, Qualcomm, Vodafone, NTT DoCoMo, SK Telecom, Verizon Wireless, Microsoft, Intel, IBM, RealNetworks, Yahoo, New York Times, Wall Street Journal, EMI, BMI, BMG, IFPI, CNN, ABC, Disney, Fox, Sony, Warner Music and Universal are just a few of the names that feature. As a result, the book abounds with inside stories of great industry successes (and equally great flops!) as the narrative shifts constantly between the major cities of several continents - from Helsinki and Stockholm, London and Frankfurt, Tokyo and Seoul, Beijing and Singapore, New York City and Los Angeles, to Bangalore and Moscow. The Mobile Revolution is about the making of mobile markets and services worldwide, with a firm emphasis on innovation. It is not just another account of technology innovation; rather it examines the rise of mobile services in the context of maturing and emerging mobile markets.

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Author : Yan, Zheng
Genre : Computers

Summary : The rise of mobile phones has brought about a new era of technological attachment as an increasing number of people rely on their personal mobile devices to conduct their daily activities. Due to the ubiquitous nature of mobile phones, the impact of these devices on human behavior, interaction, and cognition has become a widely studied topic. The Encyclopedia of Mobile Phone Behavior is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another. Featuring exhaustive coverage on a variety of topics relating to mobile phone use, behavior, and the impact of mobile devices on society and human interaction, this multi-volume encyclopedia is an essential reference source for students, researchers, IT specialists, and professionals seeking current research on the use and impact of mobile technologies on contemporary culture.

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Author : Cassandra Fenyk & Sh
Genre : Business & Economics

Summary : The age of communication has elevated to a much higher level with the arrival of mobile computing. It has been responsible for the rapidly changing aspects of advertising and 'mobile marketing' has, in fact, created a new aspect of marketing that is much more effective and cost efficient. Companies these days are opening up to the potential of mobile commerce (M-Commerce), and what they get by embracing this change is an innovative and more effective way to expand their business in the hopes of achieving higher profit margins. Undoubtedly mobile marketing is a rapidly growing marketing space that brings with it bigger and better opportunities for advertisers and marketers, and it is now considered a necessity for businesses striving to become the leading name in their respective industries. In this guide, you will learn: - The benefits of mobile marketing - The difference between SMS and MMS marketing messages - How Bluetooth and Infrared are being used in mobile marketing campaigns - How to maximize technology through blogging, social networking , social bookmarking, and others - The value of a mobile-ready website and how to get yours working for you - The right way to attract customers utilizing mobile technologies - How to ensure a successful mobile marketing campaign - How to avoid legal issues throughout your mobile campaigns - How social networking both compliments and challenges mobile marketing efforts - And more... M-Commerce has become a huge building block for every business owner in their respective niche and because of the unlimited features and benefits of mobile computing, the playing field of business has become a more level one. It also have numerous uses. Social networking meanwhile has offered a major contribution in terms of extending the market for mobile devices. With this option, it has become a lot easier to keep in touch and correspond with other people, using the web and the user-friendly interface of social networking sites.

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Author : Norbert F. Schneider
Genre : Social Science

Summary : Job-related spatial mobility is a subject of great importance in Europe. But how mobile are the Europeans? What are the consequences of professional mobility for quality of life, family life and social relationships? For the first time these questions are analysed on the basis of the data of a large-scale European survey. This vo l - ume analyses the causes and determinants of job mobility and their individual and societal consequences in cross-national comparison.

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Author : Alex Michael
Genre : Business & Economics

Summary : In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.

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Author : Larissa Hjorth
Genre : Social Science

Summary : This century has been marked by the rapid and divergent uptake of mobile telephony throughout the world. The mobile phone has become a poignant symbol for postmodernity and the attendant modes of global mobility and immobility. Most notably, the icon of the mobile phone is most palpable in the Asia-Pacific in which a diversity of innovation and consumer practices – reflecting gender and locality – can be found. Through the lens of gendered mobile media, Mobile Media in the Asia Pacific provides insight into this phenomenon by focusing on case studies in Japan, South Korea, China and Australia. Despite the ubiquity and multi-layered nature of mobile media in the region, the patterns of female consumption have received little attention in the growing literature on mobile communication globally. Utilising ethnographic research conducted in the Asia-Pacific over a six-year period, this book investigates the relationship between gender, technology and various forms of mobility and immobility in the region. This book outlines the emerging modes of gender performativity that makes the Asia-Pacific region so distinct to other regions globally. Mobile Media in the Asia Pacific is a fascinating read for students and scholars interested in new media and gender in the Asia-Pacific region.

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Author : June Wei
Genre : Computers

Summary : Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. Mobile Electronic Commerce: Foundations, Development, and Applications addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies and systems to further improve the consumer experience. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives. This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development and application of mobile commerce technology. The book covers important mobile commerce topics, such as critical infrastructure management, mobile security issues, new applications and services, emerging development architectures, mobile business solutions, and future research opportunities. In addition to its multidisciplinary approach, the book also provides a cross-cultural approach intended to overcome cultural barriers and accelerate mobile commerce advancement in the global economy. Authors and researchers from around the world discuss a broad spectrum of methods, tools, and guidelines for designing mobile commerce systems and services in different cultures.

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Author : Helal, Sumi
Genre : Computers

Summary : Mobile platform development has lately become a technological war zone with extremely dynamic and fluid movement, especially in the smart phone and tablet market space. This Synthesis lecture is a guide to the latest developments of the key mobile platforms that are shaping the mobile platform industry. The book covers the three currently dominant native platforms -- iOS, Android and Windows Phone -- along with the device-agnostic HTML5 mobile web platform. The lecture also covers location-based services (LBS) which can be considered as a platform in its own right. The lecture utilizes a sample application (TwitterSearch) that the authors show programmed on each of the platforms. Audiences who may benefit from this lecture include: (1) undergraduate and graduate students taking mobile computing classes or self-learning the mobile platform programmability road map; (2) academic and industrial researchers working on mobile computing R&D projects; (3) mobile app developers for a specific platform who may be curious about other platforms; (4) system integrator consultants and firms concerned with mobilizing businesses and enterprise apps; and (5) industries including health care, logistics, mobile workforce management, mobile commerce and payment systems and mobile search and advertisement. Table of Contents: From the Newton to the iPhone / iOS / Android / Windows Phone / Mobile Web / Platform-in-Platform: Location-Based Services (LBS) / The Future of Mobile Platforms / TwitterSearch Sample Application

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Author : Vijay Kumar Velu
Genre : Computers

Summary : Explore real-world threat scenarios, attacks on mobile applications, and ways to counter them About This Book Gain insights into the current threat landscape of mobile applications in particular Explore the different options that are available on mobile platforms and prevent circumventions made by attackers This is a step-by-step guide to setting up your own mobile penetration testing environment Who This Book Is For If you are a mobile application evangelist, mobile application developer, information security practitioner, penetration tester on infrastructure web applications, an application security professional, or someone who wants to learn mobile application security as a career, then this book is for you. This book will provide you with all the skills you need to get started with Android and iOS pen-testing. What You Will Learn Gain an in-depth understanding of Android and iOS architecture and the latest changes Discover how to work with different tool suites to assess any application Develop different strategies and techniques to connect to a mobile device Create a foundation for mobile application security principles Grasp techniques to attack different components of an Android device and the different functionalities of an iOS device Get to know secure development strategies for both iOS and Android applications Gain an understanding of threat modeling mobile applications Get an in-depth understanding of both Android and iOS implementation vulnerabilities and how to provide counter-measures while developing a mobile app In Detail Mobile security has come a long way over the last few years. It has transitioned from "should it be done?" to "it must be done!"Alongside the growing number of devises and applications, there is also a growth in the volume of Personally identifiable information (PII), Financial Data, and much more. This data needs to be secured. This is why Pen-testing is so important to modern application developers. You need to know how to secure user data, and find vulnerabilities and loopholes in your application that might lead to security breaches. This book gives you the necessary skills to security test your mobile applications as a beginner, developer, or security practitioner. You'll start by discovering the internal components of an Android and an iOS application. Moving ahead, you'll understand the inter-process working of these applications. Then you'll set up a test environment for this application using various tools to identify the loopholes and vulnerabilities in the structure of the applications. Finally, after collecting all information about these security loop holes, we'll start securing our applications from these threats. Style and approach This is an easy-to-follow guide full of hands-on examples of real-world attack simulations. Each topic is explained in context with respect to testing, and for the more inquisitive, there are more details on the concepts and techniques used for different platforms.

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Author : United States. Federal Communications Commission
Genre : Telecommunication

Summary :