On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.

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Author : Aliza Licht
Genre : Self-Help

Summary : AS SEEN ON GOOD MORNING AMERICA AND IN HARVARD BUSINESS REVIEW From bestselling author Aliza Licht, On Brand is part career book, part personal growth guide and will help you answer the question: What’s on brand for you? Ideal for anyone seeking personal development to help them level up, pivot professionally, or for support through a transition. How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way. In a world where the lines between personal and professional are blurred and we communicate nonstop in both obvious and subtle ways, getting your message right and learning how to market yourself is paramount to success, and can determine which opportunities are presented to you, or handed to someone else. This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand—it’s for anyone who wants to affect the way people perceive them and feel proud when they hear the words “that’s so on brand for you.” This personal branding book has the best practices for anyone–whether you’re just starting to consider your personal brand or have decided to rebrand yourself–to help you engage the world, to be known and understood so you can prosper professionally, personally, and financially. It’s the new What Color is Your Parachute book for graduates seeking career help relevant to the social media generation, and new leadership books for the remote work employee wanting to establish influence in today’s virtual workplace.

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Author : Aliza Licht
Genre : Self-Help

Summary : Leave Your Mark isn't an advice book -- it's a mentorship in 288 pages. Aliza Licht-global fashion communications executive, AKA fashion's favorite 'PR girl' and former Twitter phenomenon-is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in Leave Your Mark. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.

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Author : Elizabeth a Ruiz
Genre : Business & Economics

Summary : In the bustling corridors of the digital age, where every click echoes a reverberating impact, lies a landscape where individuals morph into brands and personas transcending the confines of mere existence. This is where personal branding reigns supreme-a realm where perception becomes a reality and authenticity is the currency of influence. In the cacophony of voices clamoring for attention, each vying to carve out their niche in the vast expanse of cyberspace, personal branding emerges as both a necessity and an art form. The alchemy of identity, carefully crafting one's public image, and deliberately cultivating a narrative resonates with audiences far and wide. But amidst the allure of likes, shares, and followers lies a perilous journey fraught with pitfalls and challenges. In crafting the perfect persona, one risks losing sight of the essence that makes them unique. The temptation to conform, to mold oneself into the likeness of others, threatens to dilute the authenticity that forms the cornerstone of personal branding. Yet, within this crucible of self-discovery lies the promise of transformation. Personal branding is not merely about shaping perceptions; it is about owning one's story, embracing one's values, and leveraging the power of authenticity to leave an indelible mark on the world. In the following pages, we embark on a journey of exploration and empowerment that transcends the confines of traditional self-help literature. This is not just a guidebook; it is a manifesto for those who dare to defy convention, who refuse to be confined by the shackles of societal expectations, and who seek to carve out their path in a world defined by conformity. So, dear reader, buckle up and prepare to embark on a voyage of self-discovery. For within these words lies the blueprint for taking control of your public image, shaping your destiny, and leaving a legacy that echoes through the annals of time. Welcome to the realm of personal branding-where the power to define yourself lies squarely in your hands. Ready to dive deeper? Take our in-person or online Personal Branding workshop. For details go to our website yourleadershipjourney.co or email [email protected]

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Author : James Ellis
Genre :

Summary : If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.

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Author : Seth Price
Genre : Business & Economics

Summary : Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There's no simple shortcut. But now there's a remarkably useful roadmap featuring: An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success. 26 practical lessons to help you whether you're an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist Insights from professionals who are reaping the rewards of recognition

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Author : David Taylor
Genre : Business & Economics

Summary : Sales & marketing.

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Author : George González
Genre : Philosophy

Summary : Shape-Shifting Capital: Spiritual Management, Critical Theory, and the Ethnographic Project is positioned at the intersection of anthropology, critical theory, and philosophy of religion. First, González explores the phenomena of “workplace spirituality” in a language that is accessible to a general readership. Taking contemporary trends in organizational management as a case study, he argues, by way of a detailed ethnographic study of practitioners of workplace spirituality, that the conceptual and institutional boundaries between religion, science, and capitalism are being redrawn by theologized management appropriations of tropes borrowed from creativity theory and quantum mechanics. Second, González makes a case for a critical anthropology of religion that combines existential concerns for biography and intentionality with poststructuralist concerns for power, arguing that the ways in which the personalization of metaphor bridges personal and social histories also helps bring about broader epistemic shifts in society. Finally, in a postsecular age in which capitalism itself is explicitly and confidently “spiritual,” González suggests that it is imperative to reorient our critical energies towards a present day evaluation of postmodern capitalism’s boundary-blurring. González further argues that the kind of “existential deconstruction” performed by what he calls “existential archeology” can serve the needs of any social criticism of neoliberal “religion” and corporate spirituality.