Always Live Better Than Your Clients
DOWNLOAD eBooks
Download Always Live Better Than Your Clients PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Always Live Better Than Your Clients book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Always Live Better Than Your Clients
DOWNLOAD eBooks
Author : Isadore Barmash
language : en
Publisher: Dodd Mead
Release Date : 1983
Always Live Better Than Your Clients written by Isadore Barmash and has been published by Dodd Mead this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Biography & Autobiography categories.
The Unseen Power
DOWNLOAD eBooks
Author : Scott M. Cutlip
language : en
Publisher: Routledge
Release Date : 2013-11-05
The Unseen Power written by Scott M. Cutlip and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Language Arts & Disciplines categories.
Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.
Streamliner
DOWNLOAD eBooks
Author : John Wall
language : en
Publisher: JHU Press
Release Date : 2018-08-15
Streamliner written by John Wall and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-15 with History categories.
The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.
Old House Journal
DOWNLOAD eBooks
Author :
language : en
Publisher:
Release Date : 1990-03
Old House Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-03 with categories.
Old-House Journal is the original magazine devoted to restoring and preserving old houses. For more than 35 years, our mission has been to help old-house owners repair, restore, update, and decorate buildings of every age and architectural style. Each issue explores hands-on restoration techniques, practical architectural guidelines, historical overviews, and homeowner stories--all in a trusted, authoritative voice.
The Advertising Age Encyclopedia Of Advertising
DOWNLOAD eBooks
Author : John McDonough
language : en
Publisher: Routledge
Release Date : 2015-06-18
The Advertising Age Encyclopedia Of Advertising written by John McDonough and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-18 with Business & Economics categories.
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
A Prayer For Dawn
DOWNLOAD eBooks
Author : Nathan Singer
language : en
Publisher: Simon and Schuster
Release Date : 2011-07-01
A Prayer For Dawn written by Nathan Singer and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-01 with Fiction categories.
The lives of a dozen people in Cincinnati, Ohio are inextricably linked in this unrelenting first novel by Nathan Singer. A publicist who writes checks to charities to relieve a guilty conscience, a convict who rants in an underground 'zine, an artist with a controversial portfolio, a runaway engaging in 'petty terrorism', and an eight year old girl named Dawn at the center of it all watch as the world falls down around them.
In The Light Of You
DOWNLOAD eBooks
Author : Nathan Singer
language : en
Publisher: Simon and Schuster
Release Date : 2011-07-01
In The Light Of You written by Nathan Singer and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-01 with Fiction categories.
Angry 16 year-old misfit Mikal Fanon has just joined a gang of Neo-Nazi skinheads for reasons that are not entirely clear to him. He is taken in by the leader of the gang, Richard, and the two become fast (and best) friends. Emboldened by his new-found sense of belonging Mikal finds himself committing horrible acts of violence without a second thought. But two women threaten to tear his world apart - a gorgeous and passionate young Black activist on campus named Niani Shange, to whom Mikal finds himself hopelessly attracted, and Sherry Nicolas, Richard's new girlfriend who seems to be driving a wedge between the two young skinheads . . . Sherry Nicolas, awkward, shy, and away from home for the first time in her life, finds comfort in a brand new circle of friends and a handsome new boyfriend - the charming and charismatic Richard Lovecraft. Richard leads Sherry into a wild, thrilling, fast-paced lifestyle that is also dangerous and troubling . . . the violent ''white power'' underground. Though very much in love with Richard, Sherry finds herself increasingly fascinated by a group of young leftist radicals on campus lead by Niani Shange and her platonic best friend, the rather ghoulish and unstable Jack Curry. Sherry's (and Mikal's) attraction to these two radically opposite - yet eerily similar - forces threatens to throw fuel on an already smoldering fire, leading to a bloody and explosive end. Who will survive and who will be burned?
Life S A Pitch
DOWNLOAD eBooks
Author : Stephen Bayley
language : en
Publisher: Random House
Release Date : 2011-07-01
Life S A Pitch written by Stephen Bayley and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-01 with Business & Economics categories.
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life... So whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.
Bartlett S Book Of Anecdotes
DOWNLOAD eBooks
Author : Andre Bernard
language : en
Publisher: Little, Brown
Release Date : 2000-09-21
Bartlett S Book Of Anecdotes written by Andre Bernard and has been published by Little, Brown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-09-21 with Reference categories.
From Hank Aaron to King Zog, Mao Tse-Tung to Madonna, Bartlett's Book of Anecdotes features more than 2,000 people from around the world, past and present, in all fields. These short anecdotes provide remarkable insight into the human character. Ranging from the humorous to the tearful, they span classical history, recent politics, modern science and the arts. Bartlett's Book of Anecdotes is a gold mine for anyone who gives speeches, is doing research, or simply likes to browse. As an informal tour of history and human nature at its most entertaining & instructive, this is sure to be a perennial favorite for years to come.
Words Of Wisdom
DOWNLOAD eBooks
Author : William Safire
language : en
Publisher: Simon and Schuster
Release Date : 1990-04-15
Words Of Wisdom written by William Safire and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-04-15 with Education categories.
Contains over 2,500 quotations from famous people of the past and present.