Advertising And Marketing Law In Canada
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Advertising And Marketing Law In Canada
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Author : Brenda L. Pritchard
language : en
Publisher:
Release Date : 2012
Advertising And Marketing Law In Canada written by Brenda L. Pritchard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising laws categories.
Canadian Advertising Marketing Law
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Author : David M. W. Young
language : en
Publisher:
Release Date : 1990
Canadian Advertising Marketing Law written by David M. W. Young and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising laws categories.
Canadian Advertising And Marketing Law
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Author : Brian R. F. Fraser
language : en
Publisher: Scarborough, Ont. : Carswell
Release Date : 1996
Canadian Advertising And Marketing Law written by Brian R. F. Fraser and has been published by Scarborough, Ont. : Carswell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising laws Canada categories.
Canadian Advertising Marketing Law
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Author : David M. W. Young
language : en
Publisher:
Release Date : 1990
Canadian Advertising Marketing Law written by David M. W. Young and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising laws categories.
Canadian Advertising Marketing Law
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Author : David M. W. Young
language : en
Publisher:
Release Date : 1990
Canadian Advertising Marketing Law written by David M. W. Young and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising laws categories.
Canadian Marketing Law Handbook
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Author : Ronald E. Dimock
language : en
Publisher: Scarborough, Ont. : De Boo
Release Date : 1991
Canadian Marketing Law Handbook written by Ronald E. Dimock and has been published by Scarborough, Ont. : De Boo this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Law categories.
Advertising Culture And The Law
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Author : Iain Ramsay
language : en
Publisher: Sweetmaxwe
Release Date : 1996
Advertising Culture And The Law written by Iain Ramsay and has been published by Sweetmaxwe this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising categories.
Critically explores legal conceptions of the power of advertising in the light of recent developments in cultural theory. Rejecting traditional conceptions, the author provides an alternative vision of the potential role of law in the regulation of adverti
The Global Advertising Regulation Handbook
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Author : Mary Alice Shaver
language : en
Publisher: Routledge
Release Date : 2014-12-18
The Global Advertising Regulation Handbook written by Mary Alice Shaver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
International Advertising Law
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Author : Peter Schotthöfer
language : en
Publisher: Kluwer Law International B.V.
Release Date : 2017-04-01
International Advertising Law written by Peter Schotthöfer and has been published by Kluwer Law International B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-01 with Law categories.
Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
Practical Guide To Comparative Advertising
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Author : Ruth M. Corbin
language : en
Publisher: Academic Press
Release Date : 2018-11-22
Practical Guide To Comparative Advertising written by Ruth M. Corbin and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-22 with Technology & Engineering categories.
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products