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Author by : Kelley Languange Used : en Release Date : 2015-05-18 Publisher by : M.E. Sharpe ISBN : 9780765628763 File Size : 48,8 Mb Total Download : 747
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed int
Author by : Donald W Jugenheimer Languange Used : en Release Date : 2014-12-18 Publisher by : Routledge ISBN : 9781317477648 File Size : 52,9 Mb Total Download : 703
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on
Author by : Larry Percy Languange Used : en Release Date : 2016-05-05 Publisher by : Oxford University Press ISBN : 9780198703655 File Size : 42,7 Mb Total Download : 620
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles ofcommunication that demonstrate how advertising works. Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created a resource that clearly illustrates how theory is put in to practice, and how strategic advertising
Author by : S H H Kazmi Languange Used : en Release Date : 2009-01-01 Publisher by : Excel Books India ISBN : 8174466398 File Size : 51,9 Mb Total Download : 336
Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress on India Advertising in this changed scenario, a third edition of the book 'Advertising and Sales Promotion' has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references. Highlights of this edition: (a) Matter on Segmentation now includes current frame