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Cases In Advertising Management


Cases In Advertising Management


File Size : 48,9 Mb
Total Download : 659

Author : Kelley
language : en
Publisher: M.E. Sharpe
Release Date : 2015-05-18



Download Cases In Advertising Management written by Kelley and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-18 with Business & Economics categories.


"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

Advertising Management


Advertising Management


File Size : 40,8 Mb
Total Download : 447

Author : Donald W Jugenheimer
language : en
Publisher: Routledge
Release Date : 2014-12-18



Download Advertising Management written by Donald W Jugenheimer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Antiques & Collectibles categories.


This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

Ogilvy On Advertising


Ogilvy On Advertising


File Size : 53,9 Mb
Total Download : 437

Author : David Ogilvy
language : en
Publisher: Vintage
Release Date : 2013-09-11



Download Ogilvy On Advertising written by David Ogilvy and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-11 with Social Science categories.


A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Advertising Management Theory Practice


Advertising Management Theory Practice


File Size : 44,5 Mb
Total Download : 804

Author : Dr. Mahendra Kumar Padhy
language : en
Publisher: Laxmi Publications
Release Date : 2011-06-01



Download Advertising Management Theory Practice written by Dr. Mahendra Kumar Padhy and has been published by Laxmi Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-01 with categories.




Advertising Management


Advertising Management


File Size : 55,5 Mb
Total Download : 712

Author : Jaishri Jethwaney
language : en
Publisher: OUP India
Release Date : 2012-11-22



Download Advertising Management written by Jaishri Jethwaney and has been published by OUP India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-22 with Business & Economics categories.


The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising.

Advertising And Sales Promotion


Advertising And Sales Promotion


File Size : 42,6 Mb
Total Download : 634

Author : S H H Kazmi
language : en
Publisher: Excel Books India
Release Date : 2009-01-01



Download Advertising And Sales Promotion written by S H H Kazmi and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Advertising categories.


Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress on India Advertising in this changed scenario, a third edition of the book 'Advertising and Sales Promotion' has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references. Highlights of this edition: (a) Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written. (b) Text on Brand Personality and Image has been updated. (c) New Appendices have been added at the end of Part-I and Part- IV, respectively. (d) Some new Boxes with insightful contents have been added. (e) Some of the old exhibits have been replaced with the new ones. The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.

Advertising Management


Advertising Management


File Size : 51,8 Mb
Total Download : 539

Author : Manendra Mohan
language : en
Publisher: Tata McGraw-Hill Education
Release Date : 1989



Download Advertising Management written by Manendra Mohan and has been published by Tata McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Advertising categories.