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Author by : Chris Hackley Languange Used : en Release Date : 2017-11-25 Publisher by : SAGE ISBN : 9781526417725 File Size : 42,8 Mb Total Download : 900
Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only from management and marketing research but also from other disciplines such as cultural/media studi
Author by : Kelley Languange Used : en Release Date : 2015-05-18 Publisher by : M.E. Sharpe ISBN : 9780765628763 File Size : 49,9 Mb Total Download : 293
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed int
Author by : Donald W Jugenheimer Languange Used : en Release Date : 2014-12-18 Publisher by : Routledge ISBN : 9781317477648 File Size : 53,6 Mb Total Download : 962
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on
Author by : Larry Percy Languange Used : en Release Date : 2016-05-05 Publisher by : Oxford University Press ISBN : 9780198703655 File Size : 45,6 Mb Total Download : 419
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles ofcommunication that demonstrate how advertising works. Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created a resource that clearly illustrates how theory is put in to practice, and how strategic advertising