Ai Powered Sales Outreach
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Ai Powered Sales Outreach
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Author : Sun Wu
language : en
Publisher: Sun Wu
Release Date : 2020-04-10
Ai Powered Sales Outreach written by Sun Wu and has been published by Sun Wu this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-10 with Business & Economics categories.
We all know the importance of sales outreach in creating and growing a business, yet most of us don’t know exactly how it’s done. The main challenge of traditional sales approaches such as cold calling is that they don’t scale. The number of calls you need to place to build a sizable funnel and close a decent number of large deals is too many to handle, and the cost of each conversion is too high. This book contains the solution. AI-Powered Sales Outreach arms you with a sophisticated approach to consistently generating targeted leads, leveraging the power of artificial intelligence and other emerging technologies in a way that feels warm and human. Sun Wu, the renowned strategist, author of Strategy for Executives and co-founder of Innovatar, reveals key strategies for a modern approach to sales outreach that is enabling exponential growth in thousands of established businesses and startups. In this concise book, you’ll get a quick review of the different components of an AI-Powered Sales Outreach system, and the steps you need to have one implemented in your organization in no time.
Ai Strategy For Sales And Marketing
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Author : Katie King
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-01-03
Ai Strategy For Sales And Marketing written by Katie King and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-03 with Business & Economics categories.
Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.
The Revenue Acceleration Rules
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Author : Shashi Upadhyay
language : en
Publisher: John Wiley & Sons
Release Date : 2018-04-27
The Revenue Acceleration Rules written by Shashi Upadhyay and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace. Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. Supercharge your demand waterfall Align marketing and sales Learn best practices from industry experts Grow revenue with account-based marketing Predictive marketing reveals the small clues that speak to big trends. While B2B diverges from consumer marketing in a number of ways, the central demand for value remains; analytics helps you stay ahead of the curve, streamline the marketing to sales funnel, and increase ROI. Strengthen the relationships you already have, attract new accounts, and prioritize accurately to turn contacts into leads, and leads into customers. Your data can be your biggest marketing asset, and The Revenue Acceleration Rules shows you how to leverage it into revenue.
Ai Powered Chatbots Enhancing Customer Service And Sales
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Author : Mayfair Digital Agency
language : en
Publisher: Mayfair Digital Agency
Release Date : 2021-03-04
Ai Powered Chatbots Enhancing Customer Service And Sales written by Mayfair Digital Agency and has been published by Mayfair Digital Agency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-04 with Business & Economics categories.
"AI-Powered Chatbots: Enhancing Customer Service and Sales" is an insightful book that delves into the revolutionary world of artificial intelligence and its transformative impact on customer interactions. In this comprehensive guide, readers will discover how AI-powered chatbots are revolutionizing customer service and sales by providing efficient, personalized, and round-the-clock support. The book explores the capabilities of chatbots in understanding customer queries, resolving issues, and streamlining the sales process, ultimately leading to higher customer satisfaction and increased conversions. With real-world examples and practical implementation strategies, the book equips businesses with the tools to leverage AI chatbots effectively. Additionally, it emphasizes the importance of striking the right balance between automation and human touch, ensuring a seamless and empathetic customer experience. As companies strive to stay ahead in the digital age, "AI-Powered Chatbots: Enhancing Customer Service and Sales" stands as a must-read resource for harnessing the potential of AI and revolutionizing customer engagement for long-term success.
Ai Powered Digital Marketing
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Author : Kabindra Kundu
language : en
Publisher: Sucess Mantra Publications
Release Date : 2023-07-15
Ai Powered Digital Marketing written by Kabindra Kundu and has been published by Sucess Mantra Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-15 with Business & Economics categories.
Chapter-wise Review of "AI-Powered Digital Marketing: Revolutionizing Your Marketing Strategies" Chapter 1: Fundamentals of AI-Powered Digital Marketing This chapter sets the stage for an exciting journey into the world of AI-powered digital marketing. The author provides a comprehensive overview of the fundamental concepts, explaining how AI is reshaping the marketing landscape. With clear explanations and real-life examples, readers are introduced to the immense potential and benefits of integrating AI into their marketing strategies. Chapter 2: Introduction to AI-driven Digital Marketing Building on the fundamentals, this chapter delves deeper into AI-driven digital marketing. It explores various AI technologies and their applications in marketing, such as machine learning, natural language processing, and predictive analytics. The author successfully simplifies complex concepts, making it accessible to marketers of all levels. By showcasing the practical uses of AI, readers are inspired to leverage these powerful tools. Chapter 3: Search Engine Optimization (SEO) In this crucial chapter, the author explains how AI is revolutionizing search engine optimization. From keyword research to content optimization and link building, AI-driven techniques are explored to help businesses achieve higher rankings and increased organic traffic. The inclusion of practical tips and best practices ensures that readers can immediately apply these strategies to improve their SEO efforts. Chapter 4: AI for Technical SEO Technical SEO can often be daunting, but this chapter simplifies the process with AI. Readers gain valuable insights into how AI algorithms can identify and resolve technical issues, improve website performance, and enhance user experience. By harnessing the power of AI for technical SEO, businesses can gain a competitive edge and drive more targeted traffic to their websites. Chapter 5: Reputation Management Ethical Considerations in AI-powered digital marketing (included topic) This book stands out by addressing the critical topic of ethical considerations in AI-powered digital marketing. The dedicated section explores the ethical challenges associated with AI, such as data privacy, bias, and transparency. It provides valuable guidance on maintaining ethical standards and fostering trust with consumers. This chapter ensures that marketers prioritize responsible AI usage. Chapter 6: AI-Powered Content Writing and Marketing Content is king, and this chapter demonstrates how AI can revolutionize content creation and marketing. From AI-powered content generation to natural language processing for personalized content, readers discover innovative ways to create engaging and relevant content. The author showcases real-life examples and best practices, equipping marketers with the knowledge to leverage AI for effective content strategies. Chapter 7: Email Marketing and Automation Email marketing remains a powerful tool in the digital marketing arsenal, and this chapter showcases how AI can enhance its effectiveness. Readers learn how to leverage AI for email campaign optimization, personalization, and workflow automation. The practical tips and case studies presented inspire marketers to create highly targeted and engaging email strategies. Chapter 8: Social Media Marketing Social media platforms are dynamic and ever-evolving, and AI is at the forefront of transforming social media marketing. This chapter explores AI-powered social listening, sentiment analysis, chatbots, and social media advertising optimization. Marketers gain valuable insights into leveraging AI to maximize their social media presence and engage with their target audience effectively. Chapter 9: Role of ChatGPT and Google BERT in Digital Marketing This chapter highlights the immense potential of AI-driven chatbots and language models. Readers discover how ChatGPT and Google BERT can enhance customer interactions, content creation, and search engine rankings. The practical applications and case studies presented make it an essential read for marketers looking to leverage the power of conversational AI. Chapter 10: Google Search Console: Step-by-Step Implementation Google Search Console is a critical tool for SEO success, and this chapter provides a step-by-step guide on leveraging its features. Marketers gain a comprehensive understanding of data analysis, website performance monitoring, and optimization suggestions. By harnessing the power of Google Search Console, businesses can fine-tune their SEO strategies and achieve higher search rankings. Chapter 11: Influencer Marketing Influencer marketing has become a key component of digital strategies, and AI can enhance its effectiveness. This chapter explores AI-powered influencer discovery, campaign management, and performance tracking. Readers gain insights into identifying the right influencers, measuring the impact of collaborations, and maximizing ROI. The practical tips and strategies provided make it a must-read for marketers seeking to amplify their brand reach. Chapter 12: Performance Marketing Performance marketing is all about driving measurable results, and this chapter shows how AI can be a game-changer in this field. The exploration of AI-powered advertising platforms, programmatic advertising, predictive analytics, and customer segmentation equips marketers with the tools to optimize their performance marketing strategies. It's an essential read for those seeking data-driven success. Chapter 13: Google Analytics No digital marketing book is complete without a comprehensive understanding of Google Analytics, and this chapter delivers just that. Marketers will benefit from the in-depth exploration of Google Analytics features, data interpretation, and actionable insights. With practical tips for tracking and optimizing marketing campaigns, this chapter is a goldmine for digital marketers. Chapter 14: Exploring the Uses of Canva for Digital Marketing Visual content plays a crucial role in digital marketing, and Canva has emerged as a powerful design tool. This chapter showcases how AI-powered design platforms like Canva can streamline the creation of engaging visual content. Readers discover how to leverage templates, design automation, and data-driven insights to create stunning visuals that resonate with their target audience. Chapter 15: Google Tag Manager Tracking and managing marketing tags can be complex, but Google Tag Manager simplifies the process. This chapter provides a comprehensive guide to implementing and utilizing Google Tag Manager effectively. Marketers gain insights into tag deployment, event tracking, and data integration, empowering them to streamline their analytics and optimize their marketing efforts. Chapter 16: Affiliate Marketing Affiliate marketing continues to be a popular revenue-generating strategy, and AI can enhance its effectiveness. This chapter explores AI-powered affiliate tracking, performance optimization, and fraud detection. By leveraging AI, marketers can automate processes, optimize partnerships, and maximize their affiliate marketing ROI. Chapter 17: Marketing Automation and Use of Zapier Automation is key to scaling marketing efforts, and this chapter demonstrates how AI-powered tools like Zapier can streamline workflows. Readers gain insights into automating repetitive tasks, integrating various marketing tools, and improving overall efficiency. By harnessing the power of marketing automation, marketers can focus on strategic initiatives and achieve greater productivity. Chapter 18: Introduction to Marketing Analytics Data-driven decision-making is essential in modern marketing, and this chapter introduces marketers to the world of marketing analytics. Readers gain a comprehensive understanding of data collection, analysis, and visualization techniques. By harnessing the power of marketing analytics, businesses can uncover actionable insights and optimize their marketing strategies. Chapter 19: Latest Products of Google for Digital Marketing Google is at the forefront of AI innovation, and this chapter explores the latest products that can transform digital marketing. Readers discover cutting-edge tools like Google Performance Max, Google Search Generative Experience, and Google Product Studio. By staying up-to-date with the latest Google offerings, marketers can leverage AI to stay ahead of the competition. Chapter 20: Role of CRM in Digital Marketing CRM (Customer Relationship Management) systems are crucial for managing customer interactions, and this chapter highlights their significance in the digital marketing landscape. Readers gain insights into leveraging AI-powered CRM tools for lead management, customer segmentation, and personalized marketing. By utilizing CRM effectively, marketers can enhance customer relationships and drive business growth. Chapter 21: Sales Funnel Understanding the sales funnel is essential for successful marketing campaigns, and this chapter provides a comprehensive guide. Readers learn how AI can optimize each stage of the sales funnel, from lead generation to conversion and retention. By aligning AI-powered strategies with the sales funnel, businesses can enhance their overall marketing performance. Chapter 22: Lead Generation Lead generation is the lifeblood of any business, and this chapter focuses on leveraging AI for effective lead generation strategies. Readers gain insights into AI-powered lead scoring, predictive analytics, and personalized targeting. By implementing AI-driven lead generation techniques, marketers can optimize their efforts and attract high-quality leads. Chapter 23: AI-Powered Attribution Model and ROI Analysis Determining the ROI of marketing campaigns can be challenging, but AI-powered attribution models offer a solution. This chapter explores advanced attribution models, data-driven ROI analysis, and campaign optimization. By leveraging AI for accurate attribution and ROI analysis, businesses can make informed decisions and allocate resources effectively. Chapter 24: Podcast Podcasts have gained immense popularity, and this chapter showcases how AI can enhance podcast marketing efforts. Readers discover AI-powered podcast recommendations, transcription, and audience analysis. By leveraging AI in podcast marketing, businesses can expand their reach and engage with a targeted audience effectively. Chapter 25: RSS Feed RSS feeds remain a valuable tool for content distribution, and this chapter explores how AI can optimize their usage. Readers learn about AI-powered content curation, personalized RSS feeds, and automated distribution. By leveraging AI in RSS feed management, marketers can deliver relevant content to their audience and increase engagement. Chapter 26: Other Free Resources This chapter provides a treasure trove of free resources that marketers can leverage to enhance their AI-powered digital marketing strategies. From free AI tools to online courses and communities, readers gain access to a wealth of valuable resources. By taking advantage of these resources, marketers can continue to learn, grow, and stay at the forefront of AI-driven marketing. Chapter 27: Project on AI The inclusion of practical projects allows readers to apply their newfound knowledge in real-world scenarios. The projects presented, such as sentiment analysis for social media marketing and a keyword research tool, enable marketers to gain hands-on experience and enhance their skills. Digital Marketing Glossary To ensure readers have a comprehensive understanding of AI-powered digital marketing terminology, the book concludes with a comprehensive glossary. It serves as a valuable reference, helping marketers navigate the evolving field with confidence. Ethical Considerations in AI-Powered Digital Marketing (included topic) The dedicated section on ethical considerations in AI-powered digital marketing highlights the importance of responsible AI usage. It addresses crucial topics such as data privacy, bias, and transparency, ensuring that marketers prioritize ethical practices in their AI-driven strategies. Future Trends in AI-Powered Digital Marketing (included topic) While the book covers a wide range of AI-powered digital marketing topics, it goes beyond the present and explores future trends. By discussing upcoming developments, such as voice search, AI chatbots, and personalized marketing experiences, readers are equipped with insights to stay ahead of the curve. Overall, "AI-Powered Digital Marketing: Revolutionizing Your Marketing Strategies" offers a comprehensive and practical guide to leveraging AI in digital marketing. It combines fundamental concepts, practical tips, and real-life examples to empower marketers to optimize their strategies, improve ROI, and drive business success in the digital age. With its focus on ethical considerations and future trends, this book is a must-have for any marketer looking to stay competitive in the ever-evolving world of AI-powered digital marketing.
It S Not The Leads It S You
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Author : Paul Argueta
language : en
Publisher: Argueta Enterprises
Release Date : 2023-12-04
It S Not The Leads It S You written by Paul Argueta and has been published by Argueta Enterprises this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-04 with Business & Economics categories.
The sales game is being disrupted before your very eyes. Artificial intelligence and automation are radically changing buyer behavior, flooding the marketplace with data, and turning old-school selling strategies obsolete seemingly overnight. Sales veterans and rookies alike face a stark choice - evolve or become extinct. "It's Not the Leads, It's You," lays out the mindsets, skills, and habits required for sales excellence in the modern era with 2 bonus chapters focusing strictly on AI. Every salesperson faces rejection, obstacles, and self-doubt. But the most successful understand that closing deals is not about the leads - it's about themselves. Appropriate for rookies and veterans alike, this book covers prospecting, qualifying, presenting, handling objections, closing, and account management from A to Z. It is written in a no-nonsense approach, providing blunt advice to help you maximize your strengths and overcome weaknesses getting in the way of sales results. While foundational sales skills never change, the context is continually evolving. Included are two bonus chapters dedicated to the impact and implementation of artificial intelligence and automation on the sales profession. Rather than resisting change, you should be utilizing cutting-edge tools and leveraging new platforms. Self-promotion, personal branding, and social media marketing are more vital than ever for sales success. This book lays out practical steps for you to skillfully adapt to the new landscape. For the rookie, it offers direct guidance on the fundamentals and acts as a masterclass in professional selling, providing a rock-solid foundation to build a standout sales career. For the seasoned rep, "It's Not the Leads" is an essential guide on reinventing oneself, breaking through plateaus, and thriving through industry shifts requiring new ways to prospect, qualify, engage, pitch and close deals. Veteran managers will gain insight into leading modern sales teams to exceed today's targets and should urge your sales teams to read this book. You will learn how to unleash the obsessive, competitive mentality driving sales all-stars. You'll learn how the greats handle brutal rejection, push past perceived limits, and consistently deliver when the pressure is highest. While raw talent matters, you can cultivate the mindset, skillset and discipline of high performers with the right guidance. Success no longer goes to those with the most experience or talent - it goes to those most adaptable, persistent and resilient. This book will equip you at all levels with the essential mental toughness and resourcefulness to thrive amidst game-changing disruption. The future will only bring more turbulence and uncertainty. How sales professionals respond - as individuals and organizations - will determine if you end up on top. For those committed to lifelong excellence, "It's Not the Leads, It's You" delivers you an optimized blueprint for selling success...no matter what changes tomorrow brings.
Ai For Sales
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Author : Jerry J. Stevens
language : en
Publisher: epubli
Release Date : 2023-11-01
Ai For Sales written by Jerry J. Stevens and has been published by epubli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-01 with Business & Economics categories.
Jerry J. Stevens' book takes you on a ground-breaking trip through the intersection of sales and technology. Stevens demonstrates how AI is altering sales with real case studies and tried-and-true tactics. Learn how to use artificial intelligence (AI) into your sales process to improve outcomes and increase client connections. A must-read for sales professionals and those wishing to advance in their professions. Dive into the sales of the future!
Revolutionary Revenue
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Author : Paul Gentile
language : en
Publisher: Independently Published
Release Date : 2023-09-25
Revolutionary Revenue written by Paul Gentile and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-25 with categories.
In the dynamic world of sales, a new force is reshaping the landscape: Artificial Intelligence. 'Revolutionary Revenue' is your essential guide to navigating this AI-driven era. Crafted by Paul Gentile with insights from S.A.G.E., this book is a fusion of human expertise and cutting-edge AI knowledge. Every page unravels the secrets of AI in sales, offering tangible strategies and real-world applications. Whether you're a CRO, a sales leader, or an on-the-ground professional, the future is clear: AI is distinguishing the trailblazers from the traditionalists, and the innovators from the inactive. Don't just witness the revolution-lead it. Those who fail to harness the power of AI risk fading into obsolescence. Secure your place at the forefront of sales. Dive into 'Revolutionary Revenue' today and ensure you're not just surviving the future, but thriving and defining it. What You'll Discover: The AI Imperative: Understand why AI is not just an option but a necessity for modern sales strategies. Learn how companies that fail to embrace AI risk obsolescence. Demystifying AI: Break down the complexities of AI into digestible insights tailored for sales professionals. Discover how AI is more than just a buzzword-it's a tool waiting to be harnessed. Real-world Applications: Explore case studies and success stories that showcase the tangible benefits of integrating AI into sales processes. Witness the transformation of sales roles, analytics, forecasting, and customer experiences through AI's lens. Ethical Considerations: Navigate the ethical landscape of AI in sales. Understand the responsibilities and considerations when implementing AI-driven strategies. Future-Proofing Your Sales: Delve into the future of sales, where AI-driven strategies will become the norm. Equip yourself with the knowledge and tools to stay ahead of the curve. Why This Book is a Must-Read: In the vast landscape of sales literature, 'Revolutionary Revenue' emerges as a beacon of innovation. More than just a guide, it's a deep dive into the transformative world of AI-driven sales. With the unique touch of S.A.G.E., an advanced AI persona, this book seamlessly marries decades of human sales expertise with the latest AI insights. Reading 'Revolutionary Revenue' isn't just about gaining knowledge-it's about future-proofing your sales strategies. You'll uncover actionable tactics, real-world applications, and forward-thinking perspectives to set you apart in competitive sales. This book is your ticket to the forefront in an age where AI is rapidly becoming the dividing line between the industry leaders and the laggards. Equip yourself with the tools, insights, and vision to not just navigate the future of sales - but to shape it. Whether you're a seasoned sales leader, an aspiring sales professional, or someone curious about the intersection of AI and sales, this book is your roadmap to navigating the evolving landscape of revenue generation in the age of AI. Unlock the future of sales. Embrace the AI revolution. Transform your strategies.
The Ai Edge
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Author : Jeb Blount
language : en
Publisher: Wiley
Release Date : 2024-05-29
The Ai Edge written by Jeb Blount and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-29 with Business & Economics categories.
Upgrade your sales process by plugging into the new power of artificial intelligence In today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, and still leave room for the human touch that's vital to building relationships? Enter the game-changing world of Artificial Intelligence. Enter The AI Edge. The AI Edge isn't just another book about technology. Anthony Iannarino and Jeb Blount, the world's most prolific sales book authors and trainers, have come together to transform how you navigate the sales process by helping you plug into artificial intelligence. This groundbreaking, hands-on guide marries their unparalleled sales strategies, used by millions of salespeople, with the transformative power of AI. Drawing from cutting-edge research and real-world applications, the authors demystify AI and demonstrate its potential to give you more time to leverage your human advantage—creativity, empathy, and authenticity—to build deeper relationships and winning solutions that give you a leg up over the competition. Inside you'll find: Expert Guidance: Benefit from the combined wisdom of Blount and Iannarino, two giants in the sales realm, as they lay out the roadmap to plugging into an AI-augmented sales strategy Streamlined Processes & Empowered Engagement: Discover AI's role in automating repetitive tasks, freeing you to fully lean into the uniquely human side of sales: cultivating relationships, unleashing creativity, and offering unparalleled authenticity Sales Prompt Engineering: Get hands-on with tailored prompts that allow you to tap into generative AI and get better results in less time Powerful Messaging: Learn how AI, used effectively, can help you develop and go to market with powerful messaging and presentations that connect with stakeholder needs and separate you from the crowded field Intelligent Insights: Grasp how AI can be leveraged to surface insights that give you instant authority, grab stakeholder attention, and lead to richer, more productive sales conversations Research: Leverage the power of AI to build target prospecting lists that open pipeline opportunities while reducing cold calling and rejection Navigating the world of AI might seem daunting, but with Iannarino and Blount at the helm, it's a journey of empowerment, innovation, and profound human connection. Embrace a future where technology and humanity come together and carve out your own AI Edge in sales.
Adoption And Implementation Of Ai In Customer Relationship Management
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Author : Singh, Surabhi
language : en
Publisher: IGI Global
Release Date : 2021-10-15
Adoption And Implementation Of Ai In Customer Relationship Management written by Singh, Surabhi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Business & Economics categories.
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.