Baby Boomers And Their Parents


Baby Boomers And Their Parents
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Baby Boomers And Their Parents


Baby Boomers And Their Parents
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Author : George P. Moschis
language : en
Publisher: Paramount Market Publishing
Release Date : 2007

Baby Boomers And Their Parents written by George P. Moschis and has been published by Paramount Market Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.


Lots of marketers paint a rosy picture of the lifestyle of baby boomers as they enter the retirement years. But authors Moschis and Mathur, basing their findings on 20 years of surveys among baby boomers and their parents, tell it like it is. Many baby boomers have saved little money for retirement; their health is worse than that of their parents; and while both generations say travel is in their futures, many will not have money enough to rent a budget motel a few miles from home. But the picture is not all bleak. Moschis and Mathur use their findings to discuss how people can live longer, more satisfying lives. In addition, they apply those findings to marketing and advertising, advising businesses how to use the attitudes and mindsets of mature consumers to create products and services for them as well as to make those products and services more appealing to older customers.



Renewing The Family A History Of The Baby Boomers


Renewing The Family A History Of The Baby Boomers
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Author : Catherine Bonvalet
language : en
Publisher: Springer
Release Date : 2014-10-10

Renewing The Family A History Of The Baby Boomers written by Catherine Bonvalet and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-10 with Social Science categories.


This book traces the history of the baby-boomers, beginning with an explanation of the cause of the post-war baby boom and ending with the contemporary concerns of ageing boomers. It shows how the baby-boomers challenged traditional family attitudes and adopted new lifestyles in the 1960s and 1970s. Drawing on 90 interviews conducted with baby boomers living in London and Paris, the book demonstrates how their aspirations for leisure and consumption converged with family responsibilities and obligations. It shows how the baby boomers emerged from an authoritative upbringing to challenge some of the traditional assumptions of the family, such as marriage and cohabitation. The rise of feminism led by the baby-boomers is examined, together with its impact on family forms and structures. The book shows how women’s trajectories veered between the two extremes of family and employment, swerving between the models of stay-at-home mother and working woman. It demonstrates how new family configurations such as solo parenting, and recomposed families were adopted by the baby boomers. Today, as they enter into retirement, the baby-boomers remain closely involved in the lives of their children and parents, although relationships with elderly parents are maintained primarily through a sense of duty and obligation. The book concludes that the baby boomers have both been influenced by and actors to the changes and transformations that have occurred to family life. They reconciled and continue to reconcile, individualism with family obligations. As grandparents often with an ageing parent still alive, the baby boomers wish to keep the independence that has been the hallmark of their generation whilst not abandoning family life.



Parents To The End


Parents To The End
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Author : Linda M. Herman
language : en
Publisher: Nti Upstream
Release Date : 2013

Parents To The End written by Linda M. Herman and has been published by Nti Upstream this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Adult children categories.


Armed with the twin swords of guilt and anxiety, many baby boomers are marching toward retirement to a tune unlike any their own parents heard a generation ago. Just when they expected peace of mind and an empty nest, far too many boomers are discovering a different reality: * Adult children living at home without contributing to the household * Repeated requests for money that's often not repaid * Relationship strains that have left them bewildered To help parents save themselves from distress and spur their adult children to get on-track, Herman offers practical strategies and poignant insights. Throughout "Parents to the End," she recognizes the delicate balance parents must strike between giving appropriate help to their adult children and just enabling them, while also taking into account individual differences and needs.



Dear Baby Boomers


Dear Baby Boomers
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Author : Shane Gordon
language : en
Publisher: iUniverse
Release Date : 2005-06

Dear Baby Boomers written by Shane Gordon and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06 with Fiction categories.


Dear Baby Boomers is a series of humorous letters to the children of senior citizens on how to cope with their aging parents along with their growing children.



Parents To The End


Parents To The End
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Author : Fred Bain
language : en
Publisher:
Release Date : 2021-03-29

Parents To The End written by Fred Bain and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-29 with categories.


Baby Boomers - Year Range, Definition & Facts Baby Boomers: The Gloomiest Generation The Baby Boomer Era Vs The Millennial Era What Is Considered The Baby Boomer Era Baby Boomers may think that life has been all about us, and because of our numbers, that is somewhat true. So take this ride through the 1940s and beyond to rediscover your family roots and childhood memories. Then settle in to think about how our amazing parents raised us, and just how amazing they truly were.



The Maturing Marketplace


The Maturing Marketplace
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Author : Euehun Lee
language : en
Publisher: Praeger
Release Date : 2000-04-30

The Maturing Marketplace written by Euehun Lee and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-30 with Business & Economics categories.


The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.



Memories Of Baby Boomers


Memories Of Baby Boomers
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Author : Debbie Anne Dashner
language : en
Publisher: Xlibris Corporation
Release Date : 2018-03-14

Memories Of Baby Boomers written by Debbie Anne Dashner and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-14 with History categories.


As I was preparing this work, I asked some young adults (early 20s of today) what they know about the baby boomers. One reply was, You had morals. Today, people dont. Another reply was, My grandmother is one, and she worries a lot. Then he qualified his statement with this idea, No, she really takes good care of us. Thus, he was implying that the baby boomers are very humanitarian. Naturally, each of these statements is a value judgment and is open to opinion, and everyone knows that every generation has good and bad people. However, I would qualify the statement that the first young man said with this idea: I do believe that the baby boom generation has been a generation of traditional values in a very special way that no others in modern times seem to have been. Another way to say that is to say that baby boomers followed their parents values in a way that no other generation of modern times has done.



The Pinch


The Pinch
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Author : David Willetts
language : en
Publisher: Atlantic Books
Release Date : 2011-05-01

The Pinch written by David Willetts and has been published by Atlantic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-01 with Business & Economics categories.


The baby boom of 1945-65 produced the biggest, richest generation that Britain has ever known. Today, at the peak of their power and wealth, baby boomers now run the country; by virtue of their sheer demographic power, they have fashioned the world around them in a way that meets all of their housing, healthcare, and financial needs. In this original and provocative book, David Willetts shows how the baby boomer generation has attained this position at the expense of their children. Social, cultural, and economic provision has been made for the reigning section of society, whilst the needs of the next generation have taken a back seat. Willetts argues that if our political, economic, and cultural leaders do not begin to discharge their obligations to the future, the young people of today will be taxed more, work longer hours for less money, have lower social mobility, and live in a degraded environment in order to pay for their parents' quality of life. Baby boomers, worried about the kind of world they are passing on to their children, are beginning to take note. However, whilst the imbalance in the quality of life between the generations is becoming more obvious, what is less certain is whether the older generation will be willing to make the sacrifices necessary for a more equal distribution. The Pinch is a landmark account of intergenerational relations in Britain. It is essential reading for parents and policymakers alike.



Eternal Youths


Eternal Youths
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Author : James Harkin
language : en
Publisher: Demos
Release Date : 2004

Eternal Youths written by James Harkin and has been published by Demos this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Aging categories.


The baby boomers have always been seen as a deeply symbolic generation - born amid a surge of post-war optimism and reaching adulthood in the 1960s. For many of them, challenging received wisdom is deeply embedded in their own self-image. But one problem in thinking about British baby boomers is that very little original research has addressed them directly. This report takes on the challenge of exploring the hopes and fears of a group of people who may help to reshape the meaning of 'old age'. By talking directly to them in depth, we have tested assumptions about how age, sex, marital status and ethnicity impact on the values of British baby boomers. We have also investigated their attitudes to dying, which if they have their way is likely to become the ultimate consumer service. Some firms are already waking up to the fact that, while youth culture might be 'cool', it is far cooler to profit from the well-heeled baby boomers. But as the baby boomers continue to march towards old age, the financial clout they wield will be less important than the new ways in which they will want to spend their money. The combination of wealth, health and longer life gives them a new phase of life. Baby boomers want to 'have their time again', by chasing personal fulfilment free from the pressures of overwork and childrearing. From middle-aged men and women on motorbikes to new beauty products and treatments and music retailing, the dominance of baby boomers can only grow. This project was produced in partnership with Centrica, the principal funder, and the Saga group.



Can T Even


Can T Even
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Author : Anne Helen Petersen
language : en
Publisher: Mariner Books
Release Date : 2021-05-04

Can T Even written by Anne Helen Petersen and has been published by Mariner Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-04 with History categories.


An incendiary examination of burnout in millennials--the cultural shifts that got us here, the pressures that sustain it, and the need for drastic change