Brand You
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Brand You
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Author : John Purkiss
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2012
Brand You written by John Purkiss and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with BUSINESS & ECONOMICS categories.
In the modern workplace, clearly defined hierarchies are on the wane, few of us have 'jobs for life' and many of us have portfolio careers or are self-employed. In these self-reliant times, it's essential to be remembered for the right reasons. Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purpose Become more visible in your market Make the most of your networks Build your brand online using blogs, LinkedIn, Facebook and Twitter Attract people who want what you do in the way that you do it This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools. To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society. A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.
Building Brand You
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Author : Omar Abedin
language : en
Publisher: Trafford Publishing
Release Date : 2015-07-07
Building Brand You written by Omar Abedin and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with Self-Help categories.
The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.
The Brand Called You
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Author : Peter Montoya
language : en
Publisher: Peter Montoya Incorporated
Release Date : 2003
The Brand Called You written by Peter Montoya and has been published by Peter Montoya Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
The essential underpinnings of successful personal brand and techniques for specializing, positioning, and getting through to a specific audience.
Brand New Brand You
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Author : Garry Browne
language : en
Publisher:
Release Date : 2020-05
Brand New Brand You written by Garry Browne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05 with Business & Economics categories.
Brand New Brand You explores your personal branding, how you can improve it, and the intersection between reputation, recognition and relevance. This book will show you how and why your personal brand is the key to your success and how to actively manage it, whatever age and stage of life you are at.
Brand You
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Author : John Purkiss
language : en
Publisher: Pearson UK
Release Date : 2014-02-05
Brand You written by John Purkiss and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-05 with Self-Help categories.
The new edition of the UK’s bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline. Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to: - Identify your values and your unique combination of skills and experience - Discover your purpose - Build a strong brand identity - Make sure employers, clients and customers remember you - Network effectively This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info
Brand You
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Author : N.D Ngwana
language : en
Publisher: Billion Ideas Company
Release Date : 2023-07-25
Brand You written by N.D Ngwana and has been published by Billion Ideas Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-25 with Business & Economics categories.
In 'Brand YOU: Personal Branding for Professional Success', you'll discover the power of personal branding and how it can propel your professional journey. This comprehensive guide helps you understand and implement personal branding strategies to establish your unique professional identity and stand out in today's competitive marketplace. 'Brand YOU' takes you on a journey of self-discovery, helping you identify your unique strengths, values, and passions. It provides a step-by-step guide to building your personal brand, from defining your personal brand statement and developing your online presence, to networking effectively and managing your reputation. The book incorporates insights from the worlds of marketing, psychology, and career development, offering a holistic approach to personal branding. Each chapter includes practical exercises, real-world examples, and case studies, providing you with actionable steps to build and enhance your personal brand. 'Brand YOU' goes beyond traditional career advice. It emphasizes the importance of authenticity, consistency, and personal growth in personal branding. It also addresses common challenges in personal branding and provides solutions to overcome them. Whether you're a seasoned professional looking to redefine your career, a recent graduate entering the job market, or an entrepreneur seeking to build a personal brand, 'Brand YOU: Personal Branding for Professional Success' is your guide. Unlock your potential and elevate your professional journey with 'Brand YOU'.
Brand You Economics
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Author : Arnt Eriksen
language : en
Publisher: AuthorHouse
Release Date : 2021-05-27
Brand You Economics written by Arnt Eriksen and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-27 with Business & Economics categories.
Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. In fact, mistakes can be almost impossible to fix. Brand You Economics highlights what influences a brand’s performance so you can determine how your brand contributes to the bottom line. Based on the author’s lifetime of discovering best marketing practices, it teaches you to: • humanize your brand in seven distinct ways; • leverage the power of influencer marketing; • cultivate authentic relationships; • map the customer journey. You’ll learn how to find out about your audience, tell your story, and create a strong brand. By applying the book’s insights and principles, you’ll be able to build a brand that will outlast your lifetime. Welcome to Brand You Economics, timeless, tangible tools and principles to ensure your brand’s legacy.
The New Brand You
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Author : Catherine Kaputa
language : en
Publisher: Hachette UK
Release Date : 2023-03-16
The New Brand You written by Catherine Kaputa and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-16 with Business & Economics categories.
The New Brand You is the field guide to standing out and succeeding in the new professional landscape transformed by the pandemic. In the new world of virtual, remote and flexible working, everyone needs to consider carefully their personal brand and power, and many will need to hit the 'reset' button. We are all on camera now - we all need to be producers of our own brand narrative. Like it or not, in a digitally driven, more competitive, more global world of employment, the reality is that you need to consider your personal brand. You have no choice, if you don't brand yourself, other people will. And not in the way you want to be seen. That, or you will simply become invisible, and that's almost never good. The New Brand You uses ten tried and tested strategies from the commercial world of branding and applies them to individual brand creation. Strategies such as defining your positioning, researching your target audience and taking steps to ensure you always stay relevant, are equally applicable to individuals as they are to products and companies. It's not about sticking some slightly skewed version of your name on social media, it's about smart positioning and successful tactics. Featuring high profile success stories and accompanied by an online Personal Brand Finder, an assessment tool that measures psychological preferences and aligns with the ten strategies in the book, this book will help you to target the most relevant strategies for you. It will include examples, exercises and callouts to make it a quick read and easy to action immediately. Getting your personal branding right will give you the edge in the new age of work.
You Are The Brand
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Author : Mike Kim
language : en
Publisher: Morgan James Publishing
Release Date : 2021-06-08
You Are The Brand written by Mike Kim and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-08 with Business & Economics categories.
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
The Brand You 50 Reinventing Work
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Author : Tom Peters
language : en
Publisher: Knopf
Release Date : 1999-12-15
The Brand You 50 Reinventing Work written by Tom Peters and has been published by Knopf this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-12-15 with Business & Economics categories.
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.