Branding With Systematic Philosophy

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Branding With Systematic Philosophy


Branding With Systematic Philosophy
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Branding With Systematic Philosophy


Branding With Systematic Philosophy
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File Size : 54,6 Mb
Total Download : 524

Author : Leo Liu
language : en
Publisher:
Release Date : 2019-07-08



Branding With Systematic Philosophy written by Leo Liu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-08 with categories.


About this Book: A company that pursues a brand should keep two points in mind: the brand philosophy and values at the management level and the brand performance at the operational level. The focus of this book is to give explicit interpretation to "Brand Philosophy and Values" and then to elaborate on "Brand Performance" that should be established within the organization. Brand value is the spirit of the brand building while brand performance management is the process of pursuing a brand and the way to keep the brand from failing. These are two sides of the same coin that cannot live without each other. BRAND VALUES: The cornerstone of character buildingThe core of brand cultureThe shield to resist wind and waves of temptationThe criterion of operations managementBRAND PERFORMANCE: The comprehensive program for the brandingThe innovative thinking in performanceThe management that begins with the end in mindThe end-to-end processThe significance of the three elements of the brand: quality, character, and taste. Quality is to meet the standard specifications. It is about providing a genuine product to meet the needs of the "body."Character is to be law-abiding, righteous, honest, and upright. It is about doing good things to meet the needs of the "heart."Taste is to understand, respect, and seek artistic value, human value, and social and environmental value. It is about using persistence and passion to meet the needs of the "spirit."So quality is to do things well, but taste and character are to perfect a person both on the inside and the outside. A person or a company with these three elements can benefit themselves, others, and eventually, the whole worl

The Philosophy Of Branding


The Philosophy Of Branding
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File Size : 55,5 Mb
Total Download : 568

Author : Thom Braun
language : en
Publisher: Kogan Page Publishers
Release Date : 2004



The Philosophy Of Branding written by Thom Braun and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.


Praise and Reviews `Thom Braun`s mission, in this eclectic and readable book, is to get us thinking and, whether he`s relating Plato to Persil or Descartes to Diet Coke, that`s just what he does. No marketer will think about their job in the same way after reading this. Enjoyable and thought-provoking` James Thompson, Senior Vice President, Marketing, Diageo, North America `Thom Braun, The Thinking Man`s Brand Manager, has created a whole new sizzling discourse on branding which provides a terrific antidote to the anodyne filler of standard business texts. Armed with brains and a little Braun, brand managers can become brand leaders.` Paul Walton, Chairman, The Value Engineers `An original and witty reminder that the most successful brands are driven by talented thinkers.` Simon Clift, President, Marketing, Unilever Home & Personal Care `At last, a brand book with a big idea. Braun`s entertaining distillation of some of the greatest thinkers of the last 3,000 years offers provocative yet practical conclusions on how we should rethink managing our own brand. A wonderfully fresh and stimulating read.` Adam Morgan, author of Eating the Big Fish `A thoroughly stimulating and enjoyable read. By looking at brands and branding through the lens of Western philosophy, Braun helps us review afresh some of the fundamentals of marketing.` Jim Carroll, Deputy Chairman, BBH London In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the worlds greatest Western thinkers... Heraclitus Socrates Plato Aristotle Descartes Spinoza Leibniz Locke Hume Rousseau Kant Hegel Nietzsche Wittgenstein Popper ...to reveal what they might say about branding if they were alive today. Filled with contemporary examples, pragmatic insights and summaries of each philosopher's "top tips" , this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.

The Routledge Companion To Philosophy In Organization Studies


The Routledge Companion To Philosophy In Organization Studies
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File Size : 51,8 Mb
Total Download : 395

Author : Raza Mir
language : en
Publisher: Routledge
Release Date : 2015-11-06



The Routledge Companion To Philosophy In Organization Studies written by Raza Mir and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-06 with Business & Economics categories.


The Routledge Companion to Philosophy in Organization Studies provides a wide-ranging overview of the significance of philosophy in organizations. The volume brings together a veritable "who’s-who" of scholars that are acclaimed international experts in their specialist subject within organizational studies and philosophy. The contributions to this collection are grouped into three distinct sections: Foundations - exploring philosophical building blocks with which organizational researchers need to become familiar. Theories - representing some of the dominant traditions in organizational studies, and how they are dealt with philosophically. Topics – examining the issues, themes and topics relevant to understanding how philosophy infuses organization studies. Primarily aimed at students and academics associated with business schools and organizational research, The Routledge Companion to Philosophy in Organization Studies is a valuable reference source for anyone engaged in this field.

From Brand Vision To Brand Evaluation


From Brand Vision To Brand Evaluation
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File Size : 45,7 Mb
Total Download : 509

Author : Leslie de Chernatony
language : en
Publisher: Routledge
Release Date : 2008-09-10



From Brand Vision To Brand Evaluation written by Leslie de Chernatony and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-10 with Business & Economics categories.


'From Brand Vision to Brand Value' presents the reader with practical applications for brand building that build upon the theoretical background outlined in 'Creating Powerful Brands', a hugely successful text co-written by the author. It moves beyond the foundation material in that preliminary text to construct a flow chart for progressing the brand building process from strategy through tactics to implementation. Each stage in the flow process is examined to demonstrate how it can be applied in a real business context. The book provides an authoritative template for understanding the steps to maintaining, building and maximizing brand value. The best practice will therefore be allied to templates that allow people to undertake appropriate activity within their company. It will be essential reading for practitioners, students and executive courses.

Consumer Empowerment


Consumer Empowerment
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File Size : 40,7 Mb
Total Download : 320

Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2006



Consumer Empowerment written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Consumers categories.




Cultural Impact On International Branding


Cultural Impact On International Branding
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File Size : 47,8 Mb
Total Download : 510

Author : Zhenyi Li
language : en
Publisher:
Release Date : 2001



Cultural Impact On International Branding written by Zhenyi Li and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Brand choice categories.


Summary in Chinese.

International Place Branding Yearbook 2010


International Place Branding Yearbook 2010
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File Size : 50,5 Mb
Total Download : 866

Author : F. Go
language : en
Publisher: Springer
Release Date : 2010-10-27



International Place Branding Yearbook 2010 written by F. Go and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-27 with Business & Economics categories.


The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.