Broadcasting Cable
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Media Promotion Marketing For Broadcasting Cable The Internet
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Author : Susan Tyler Eastman
language : en
Publisher: Taylor & Francis
Release Date : 2012-11-12
Media Promotion Marketing For Broadcasting Cable The Internet written by Susan Tyler Eastman and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Language Arts & Disciplines categories.
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Broadcasting Cable The Internet And Beyond
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Author : Joseph R. Dominick
language : en
Publisher: McGraw-Hill Europe
Release Date : 2012
Broadcasting Cable The Internet And Beyond written by Joseph R. Dominick and has been published by McGraw-Hill Europe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Broadcasting categories.
This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.
Broadcasting Cable And Beyond
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Author : Joseph R. Dominick
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1993
Broadcasting Cable And Beyond written by Joseph R. Dominick and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Broadcasting categories.
Telecommunications Management
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Author : Barry L. Sherman
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1995
Telecommunications Management written by Barry L. Sherman and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.
Broadcasting Cable And Beyond
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Author : Jonathan Tankel
language : en
Publisher:
Release Date : 1990-01-01
Broadcasting Cable And Beyond written by Jonathan Tankel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-01-01 with categories.
Radio Television Cable Management
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Author : James Anthony Brown
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1998
Radio Television Cable Management written by James Anthony Brown and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Broadcasting categories.
This text explores the essential elements of broadcast management and looks at all levels of management in each of the major components of the broadcasting cable industry including, personnel, audiences, programming, sales, finance, law and engineering. Third revised edition.
Understanding Broadcast And Cable Finance
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Author : Broadcast Cable Financial Mana
language : en
Publisher: Taylor & Francis
Release Date : 2012-07-26
Understanding Broadcast And Cable Finance written by Broadcast Cable Financial Mana and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Language Arts & Disciplines categories.
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.
Decency In Broadcasting Cable And Other Media
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Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation
language : en
Publisher:
Release Date : 2006
Decency In Broadcasting Cable And Other Media written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Law categories.
Cable Television And The Future Of Broadcasting
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Author : Ralph Negrine
language : en
Publisher: Routledge
Release Date : 2013-06-19
Cable Television And The Future Of Broadcasting written by Ralph Negrine and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-19 with Social Science categories.
Originally published in 1985, this book surveys developments in cable television in the major industrialised countries with chapters specifically authored on each area. It looks at the technology, its potential, and how far it had been implemented, considering the reaction of governments, existing broadcasting corporations and licensing authorities. Going on to assess future trends, a discussion of the likely effects of cable on communications, society and economy is an enlightening read now.
The Encyclopedia Of Television Cable And Video
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Author : R.M. Reed
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
The Encyclopedia Of Television Cable And Video written by R.M. Reed and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Social Science categories.
This is a major reference work about the overlapping fields of television, cable and video. With both technical and popular appeal, this book covers the following areas: advertising, agencies, associations, companies, unions, broadcasting, cable-casting, engineering, events, general production and programming.