Brutal Simplicity Of Thought
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Brutal Simplicity Of Thought
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Author :
language : en
Publisher: Random House
Release Date : 2011
Brutal Simplicity Of Thought written by and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Creative thinking categories.
It's easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal simplicity of thought is therefore a painful necessity.
Brutal Simplicity Of Thought
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Author : M&C Saatchi
language : en
Publisher: St. Martin's Press
Release Date : 2013-04-16
Brutal Simplicity Of Thought written by M&C Saatchi and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-16 with Business & Economics categories.
The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day? Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents deceptively simple examples of concepts that have changed the world—from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enable us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. This book started life as a training manual for Saatchi advertising employees, and its approach has shaped the Saatchistory for forty years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands. Whether you are a student, an artist, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.
Brutal Simplicity Of Thought
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Author : Lord Saatchi
language : en
Publisher: Random House
Release Date : 2013
Brutal Simplicity Of Thought written by Lord Saatchi and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Advertising categories.
Simplicity looks easy. It's not. It's easier to complicate than simplify. Now in a pocket-sized format, Brutal Simplicity of Thought, presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.
Insanely Simple
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Author : Ken Segall
language : en
Publisher: Penguin UK
Release Date : 2012-04-26
Insanely Simple written by Ken Segall and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-26 with Business & Economics categories.
'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.
Simplify
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Author : Richard Koch
language : en
Publisher: Hachette UK
Release Date : 2016-04-07
Simplify written by Richard Koch and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-07 with Business & Economics categories.
For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results. Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market. How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.
On Not Being Someone Else
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Author : Andrew H. Miller
language : en
Publisher: Harvard University Press
Release Date : 2020-06-09
On Not Being Someone Else written by Andrew H. Miller and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-09 with Philosophy categories.
A captivating book about the emotional and literary power of the lives we might have lived had our chances or choices been different. We each live one life, formed by paths taken and untaken. Choosing a job, getting married, deciding on a place to live or whether to have children—every decision precludes another. But what if you’d gone the other way? It can be a seductive thought, even a haunting one. Andrew H. Miller illuminates this theme of modern culture: the allure of the alternate self. From Robert Frost to Sharon Olds, Virginia Woolf to Ian McEwan, Jane Hirshfield to Carl Dennis, storytellers of every stripe write of the lives we didn’t have. What forces encourage us to think this way about ourselves, and to identify with fictional and poetic voices speaking from the shadows of what might have been? Not only poets and novelists, but psychologists and philosophers have much to say on this question. Miller finds wisdom in all these sources, revealing the beauty, the power, and the struggle of our unled lives. In an elegant and provocative rumination, he lingers with other selves, listening to what they say. Peering down the path not taken can be frightening, but it has its rewards. On Not Being Someone Else offers the balm that when we confront our imaginary selves, we discover who we are.
Sailing To Simplicity
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Author : Migael Scherer
language : en
Publisher: International Marine Publishing Company
Release Date : 1999-09
Sailing To Simplicity written by Migael Scherer and has been published by International Marine Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-09 with Sailing categories.
Life on a boat is a life of change and discovery. In even the simplest task there is a lesson. On every voyage we learn, and learn again.
Secrets Of Simplicity
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Author : Mary Carlomagno
language : en
Publisher: Chronicle Books
Release Date : 2010-07-01
Secrets Of Simplicity written by Mary Carlomagno and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-01 with Self-Help categories.
The author of Live More, Want Less shares her organizational expertise in this interactive journal and practical guide. Bulging in-boxes, out-of-control stress, and even climate change serve as reminders that when it comes to being happy and healthy, less is more. In Secrets of Simplicity, Mary Carlomagno leads readers on a journey toward release and discovery. Guided by the principle that the way you spend your time and money should reflect your true priorities, Carlomagno shows you how to make practical changes to unburden your closets and calendars and make room for what’s really important. Readers can record their successes as they de-clutter their homes, and in the process, their minds.
The Crowd
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Author : Gustave Le Bon
language : en
Publisher:
Release Date : 1897
The Crowd written by Gustave Le Bon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1897 with Crowds categories.
The Inferior
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Author : Peadar O'Guilin
language : en
Publisher: Random House
Release Date : 2010-09-30
The Inferior written by Peadar O'Guilin and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-30 with Juvenile Fiction categories.
THERE IS BUT ONE LAW: EAT OR BE EATEN Stopmouth and his family know of no other life than the daily battle to survive. To live they must hunt rival species, or negotiate flesh-trade with those who crave meat of the freshest human kind. It is a savage, desperate existence. And for Stopmouth, considered slow-witted hunt-fodder by his tribe, the future looks especially bleak. But then, on the day he is callously betrayed by his brother, a strange and beautiful woman falls from the sky. It is a moment that will change his destiny, and that of all humanity, forever. With echoes of Tarzan, Conan and the Truman Show, Peadar Ó Guilín's debut is an action and ideas packed blockbuster that will challenge your perceptions of humanity and leave you hungry for more.