Building Brand Value The Playboy Way

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Building Brand Value The Playboy Way


Building Brand Value The Playboy Way
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Building Brand Value The Playboy Way


Building Brand Value The Playboy Way
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Author : S. Gunelius
language : en
Publisher: Springer
Release Date : 2016-02-17

Building Brand Value The Playboy Way written by S. Gunelius and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-17 with Business & Economics categories.


Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

The Playboy And James Bond


The Playboy And James Bond
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Author : Claire Hines
language : en
Publisher: Manchester University Press
Release Date : 2018-02-19

The Playboy And James Bond written by Claire Hines and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-19 with Performing Arts categories.


This is the first book to focus on James Bond’s relationship to the playboy ideal through the sixties and beyond. Examining aspects of the Bond phenomenon and the playboy lifestyle, it considers how ideas of gender and consumption were manipulated to construct and reflect a powerful male fantasy in the post-war era. This analysis of the close association and relations between the emerging cultural icons of James Bond and the playboy is particularly concerned with Sean Connery’s definitive Bond as he was promoted and used by the media. By exploring the connections that developed between Bond and Playboy magazine within a historical framework, the book offers new insights into these related phenomena and their enduring legacy in popular culture.

Sexuality Abjection And Queer Existence In Contemporary India


Sexuality Abjection And Queer Existence In Contemporary India
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Author : Pushpesh Kumar
language : en
Publisher: Taylor & Francis
Release Date : 2021-07-29

Sexuality Abjection And Queer Existence In Contemporary India written by Pushpesh Kumar and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Social Science categories.


This volume explores existing and emerging sexual cultures of contemporary India and the predicaments faced by abjected and sexual marginalities. It traces the sexual politics within popular culture, literary genres, advertisement, consumerism, globalizing cities, social movements, law, scientific research, the Hijra community life, (alternative) families and kinship and sites that define the cultural other whose sexual practices or identities fall beyond normative moral conventions. The chapters examine a range of connected sociological and political issues including questions of agency, judgments around intimate sexual relationships, the role of the state, popular understandings of adolescent romance, notion of legitimacy and stigma, moral policing and resistance, body politics and marginality, representations in popular and folk culture, sexual violence and freedom, problems with historiography, structural inequalities, queer erotica, gay consumerism, Hijra suicides and marriage and divorce. The volume also proposes certain transformative possibilities towards envisioning and (re)scripting sexual equalities. This interdisciplinary book will be important for those interested in sexuality studies, queer studies, gender studies, cultural studies, sociology, law, history, literature and Global South studies as well as policymakers, civil society activists and nongovernmental organizations working in the area.

Nsfw


Nsfw
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Author : Susanna Paasonen
language : en
Publisher: MIT Press
Release Date : 2019-10-22

Nsfw written by Susanna Paasonen and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-22 with Social Science categories.


An exploration of how and why social media content is tagged as “not safe for work” and an argument against conflating sexual content with risk. The hashtag #NSFW (not safe for work) acts as both a warning and an invitation. NSFW tells users, “We dare you to click on this link! And by the way, don't do it until after work!” Unlike the specificity of movie and television advisories (“suggestive dialogue,” “sexual content”), NSFW signals, nonspecifically, sexually explicit content that ranges from nude selfies to pornography. NSFW looks at how and why social media content is tagged “not safe” and shows how this serves to conflate sexual content and risk. The authors argue that the notion of “unsafety” extends beyond the risk of losing one's job or being embarrassed at work to an unspecified sense of risk attached to sexually explicit media content and sexual communication in general. The authors examine NSFW practices of tagging and flagging on a range of social media platforms; online pornography and its dependence on technology; user-generated NSFW content—in particular, the dick pic and associated issues of consent, desire, agency, and social power; the deployment of risqué humor in the workplace; and sexist and misogynist online harassment that functions as an enforcer of inequalities. They argue against the categorical effacement of sexual content by means of an all-purpose hashtag and urge us to shift considerations of safety from pictorial properties to issues of context and consent.

Reading The Obscene


Reading The Obscene
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Author : Jordan Carroll
language : en
Publisher: Stanford University Press
Release Date : 2021-11-23

Reading The Obscene written by Jordan Carroll and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-23 with Literary Criticism categories.


With Reading the Obscene, Jordan Carroll reveals new insights about the editors who fought the most famous anti-censorship battles of the twentieth century. While many critics have interpreted obscenity as a form of populist protest, Reading the Obscene shows that the editors who worked to dismantle censorship often catered to elite audiences composed primarily of white men in the professional-managerial class. As Carroll argues, transgressive editors, such as H. L. Mencken at the Smart Set and the American Mercury, William Gaines and Al Feldstein at EC Comics, Hugh Hefner at Playboy, Lawrence Ferlinghetti at City Lights Books, and Barney Rosset at Grove Press, taught their readers to approach even the most scandalizing texts with the same cold calculation and professional reserve they employed in their occupations. Along the way, these editors kicked off a middle-class sexual revolution in which white-collar professionals imagined they could control sexuality through management science. Obscenity is often presented as self-shattering and subversive, but with this provocative work Carroll calls into question some of the most sensational claims about obscenity, suggesting that when transgression becomes a sign of class distinction, we must abandon the idea that obscenity always overturns hierarchies and disrupts social order.

The Emerald International Handbook Of Technology Facilitated Violence And Abuse


The Emerald International Handbook Of Technology Facilitated Violence And Abuse
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Author : Jane Bailey
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-06-04

The Emerald International Handbook Of Technology Facilitated Violence And Abuse written by Jane Bailey and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-04 with Social Science categories.


The ebook edition of this title is Open Access and freely available to read online This handbook features theoretical, empirical, policy and legal analysis of technology facilitated violence and abuse (TFVA) from over 40 multidisciplinary scholars, practitioners, advocates, survivors and technologists from 17 countries

Blogging All In One For Dummies


Blogging All In One For Dummies
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Author : Susan Gunelius
language : en
Publisher: John Wiley & Sons
Release Date : 2010-05-11

Blogging All In One For Dummies written by Susan Gunelius and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-11 with Computers categories.