Case Studies In Marketing Management
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Case Studies In Marketing Management
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Author : S. Ramesh Kumar
language : en
Publisher: Pearson Education India
Release Date : 2012
Case Studies In Marketing Management written by S. Ramesh Kumar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Marketing categories.
Mobile Marketing Management
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Author : Hongbing Hua
language : en
Publisher: CRC Press
Release Date : 2019-03-18
Mobile Marketing Management written by Hongbing Hua and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-18 with Business & Economics categories.
With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.
Marketing Management An International Perspective
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Author : Dominique Turpin
language : en
Publisher: Bloomsbury Publishing
Release Date : 1999-05-28
Marketing Management An International Perspective written by Dominique Turpin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-05-28 with Business & Economics categories.
Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level. Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.
Marketing Management
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Author : Kamran Kashani
language : en
Publisher: Palgrave Macmillan
Release Date : 1999
Marketing Management written by Kamran Kashani and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This collection brings together over 20 real-life case studies of marketing management issues faced by leading international companies from America, Asia and Europe.
Case Studies In Marketing
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Author : Sidharth Balakrishna
language : en
Publisher: Pearson Education India
Release Date : 2011
Case Studies In Marketing written by Sidharth Balakrishna and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Marketing categories.
Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.
Case Studies In Marketing Management
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Author : S.D. Sharma Et Al.
language : en
Publisher:
Release Date : 1999-01-01
Case Studies In Marketing Management written by S.D. Sharma Et Al. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-01-01 with categories.
Case Studies Method Is The Most Reliable Research Methodology. Case Studies In Marketing Management Comprised Of The Following Chapters: Organisation Of Marketing Functions; Industrial Expansion And Domestic Marketing; Japanese Experience; Marketing Behaviour Of Large Manufacturing Firms; State Trading And Mixed Economies; Case Studies; Pharmaceuticals (America); Oil Company (Italy); Industrial Cooling (Uae); Tobacco (Egypt); Metal-Working (South America); Metal Industry (Brazil); Metal Fabrication (Japan); Cosmetics And Toiletries (Japan); Book Distribution (South America); Printing (Brazil); Containers (South America).Substantially Based On The Findings Of The Authoritative Researches In This Field, This Book Will Prove A Good Reference Work To Students, Scholars And Teachers In The Field Besides Management Professionals.
Cases In Marketing Management
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Author : Kenneth E. Clow
language : en
Publisher: SAGE Publications
Release Date : 2011-03-28
Cases In Marketing Management written by Kenneth E. Clow and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-28 with Business & Economics categories.
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Marketing Management
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Author : Stewart Adam
language : en
Publisher:
Release Date : 1992
Marketing Management written by Stewart Adam and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Marketing categories.
Strategic Marketing Management In Asia
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Author : Syed Saad Andaleeb
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-12-22
Strategic Marketing Management In Asia written by Syed Saad Andaleeb and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-22 with Business & Economics categories.
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Cases On Consumer Centric Marketing Management
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Author : Jham, Vimi
language : en
Publisher: IGI Global
Release Date : 2013-07-31
Cases On Consumer Centric Marketing Management written by Jham, Vimi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-31 with Business & Economics categories.
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.