Cases In Advertising Management
DOWNLOAD eBooks
Download Cases In Advertising Management PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Cases In Advertising Management book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Cases In Advertising Management
DOWNLOAD eBooks
Author : Kelley
language : en
Publisher: M.E. Sharpe
Release Date : 2015-05-18
Cases In Advertising Management written by Kelley and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-18 with Business & Economics categories.
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Advertising Management Text And Cases
DOWNLOAD eBooks
Author : U. C. Mathur
language : en
Publisher: New Age International
Release Date : 2005
Advertising Management Text And Cases written by U. C. Mathur and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They Will Study And Get Involved In The Practical Applications With The Case Studies Provided. The Book Is Meant To Be An Exhaustive Text On Advertising And Is Geared To Show The Path In Difficult Situations, Giving Practical Examples.The Book Also Provides A View Of Inter-Disciplinary Activities Like Sales Promotion, Public Relations, Consumer Behaviour And Marketing Research And How These Can Be Used To Become A First Rate Marketing And Business Person.Contemporary Trends Like Database And Web Advertising Are Highlighted.Several Real Life Case Studies From Leading Advertising Agencies Are Included Alongwith A Large Number Of Review Questions And Exercises.
Advertising Management
DOWNLOAD eBooks
Author : Neil Hopper Borden
language : en
Publisher:
Release Date : 1959
Advertising Management written by Neil Hopper Borden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Advertising categories.
Advertising Management In A Digital Environment
DOWNLOAD eBooks
Author : Larry D. Kelley
language : en
Publisher: Routledge
Release Date : 2021-07-21
Advertising Management In A Digital Environment written by Larry D. Kelley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-21 with Business & Economics categories.
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
Cases In Advertising Marketing Management 1 E
DOWNLOAD eBooks
Author : Edd Applegate
language : en
Publisher:
Release Date : 2007
Cases In Advertising Marketing Management 1 E written by Edd Applegate and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertising categories.
Advertising Management
DOWNLOAD eBooks
Author : Neil H. Borden
language : en
Publisher:
Release Date : 1964
Advertising Management written by Neil H. Borden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with categories.
Cases In Marketing Management
DOWNLOAD eBooks
Author : Kenneth E. Clow
language : en
Publisher: SAGE
Release Date : 2012
Cases In Marketing Management written by Kenneth E. Clow and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Cases In Advertising Management
DOWNLOAD eBooks
Author : Terence R. Nevett
language : en
Publisher: Ntc Publishing Group
Release Date : 1992-01-01
Cases In Advertising Management written by Terence R. Nevett and has been published by Ntc Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with Business & Economics categories.
Advertising Management
DOWNLOAD eBooks
Author : Donald W Jugenheimer
language : en
Publisher: Routledge
Release Date : 2014-12-18
Advertising Management written by Donald W Jugenheimer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Antiques & Collectibles categories.
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Case Studies In Marketing Management
DOWNLOAD eBooks
Author : S. Ramesh Kumar
language : en
Publisher: Pearson Education India
Release Date : 2012
Case Studies In Marketing Management written by S. Ramesh Kumar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Marketing categories.