Cases In Marketing Management
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Case Studies In Marketing Management
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Author : S. Ramesh Kumar
language : en
Publisher: Pearson Education India
Release Date : 2012
Case Studies In Marketing Management written by S. Ramesh Kumar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Marketing categories.
Cases In Marketing Management
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Author : Kenneth E. Clow
language : en
Publisher: SAGE
Release Date : 2012
Cases In Marketing Management written by Kenneth E. Clow and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Cases In Marketing Management And Strategy
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Author : John A. Quelch
language : en
Publisher:
Release Date : 1996
Cases In Marketing Management And Strategy written by John A. Quelch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.
Cases In Marketing Management
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Author : Luiz Moutinho
language : en
Publisher:
Release Date : 1989
Cases In Marketing Management written by Luiz Moutinho and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Marketing categories.
Cases In Marketing Management
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Author : Ralph L. Westfall
language : en
Publisher:
Release Date : 1967
Cases In Marketing Management written by Ralph L. Westfall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with categories.
Cases On Consumer Centric Marketing Management
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Author : Jham, Vimi
language : en
Publisher: IGI Global
Release Date : 2013-07-31
Cases On Consumer Centric Marketing Management written by Jham, Vimi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-31 with Business & Economics categories.
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Cases In Marketing Management
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Author : Douglas J. Dalrymple
language : en
Publisher:
Release Date : 1992
Cases In Marketing Management written by Douglas J. Dalrymple and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Marketing categories.
Marketing Management
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Author : Douglas J. Dalrymple
language : en
Publisher:
Release Date : 1995
Marketing Management written by Douglas J. Dalrymple and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references.
Marketing Management
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Author : Rajiv Lal
language : en
Publisher: Irwin/McGraw-Hill
Release Date : 2005
Marketing Management written by Rajiv Lal and has been published by Irwin/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest cases in Marketing Management.
Marketing Concepts And Cases
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Author : Rajagopal
language : en
Publisher: New Age International
Release Date : 2000
Marketing Concepts And Cases written by Rajagopal and has been published by New Age International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising categories.
In The Present Environment Of Increasing Global Competition, Marketing Has Emerged As The Key Factor In Any Commercial Enterprise. This Book Explains The Basic Principles, Strategies And Activities Involved In Marketing Management.Starting With The Fundamental Marketing Concepts, The Book Explains The Various Dimensions Of The Entire Marketing Management Process. It Then Discusses The Important Element Of Advertising With Reference To The Relevant Legal Provisions. Marketing Research Is Explained In Detail Along With Research Design And Mis. Analysis And Forecasting Of Consumer Behaviour Is Discussed Next, Followed By An Analysis Of Sales Management.Relevant Case Studies Drawn From The Indian Context Have Been Presented Throughout The Book To Illustrate The Basic Concepts And Strategies. Flow Charts And Diagrams Have Also Been Included For An Easier Grasp Of The Discussion.All These Features Make This Book An Excellent Text For Marketing Management Students. Professionals And Consultants Would Also Find It Very Useful.