Certificaci N Y Modelos De Calidad En Hosteler A Y Restauraci N
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Certificaci N Y Modelos De Calidad En Hosteler A Y Restauraci N
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Author : Jorge Puig Durán
language : es
Publisher: Ediciones Díaz de Santos
Release Date : 2011-10-11
Certificaci N Y Modelos De Calidad En Hosteler A Y Restauraci N written by Jorge Puig Durán and has been published by Ediciones Díaz de Santos this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-11 with Business & Economics categories.
En el sector de la hostelería y restauración, la atención y el cuidado en el servicio juegan un papel fundamental. Resulta imprescindible, por lo tanto, garantizar todos los niveles de calidad posibles con el fin de alcanzar la satisfacción plena de nuestro cliente. El presente libro va dirigido a todas aquellas empresas, cuya actividad principal o secundaria sea la de facilitar a sus clientes el servicio exigido dentro del sector de la hostelería y restauración , esperando cumplir el objetivo de ayudar a las empresas a conseguir un hecho diferencial frente a la competencia a través de la calidad como herramienta de gestión. Por lo que se utilizarán las normas y modelos de calidad existentes, siendo unas de carácter obligatorio (Sistema APPCC) y otras de carácter voluntario (normas ISO y modelos EFQM).
La Gesti De La Qualitat En El Turisme
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Author : Muñiz Aguilar, Daniel
language : ca
Publisher: Editorial UOC
Release Date : 2016-11-14
La Gesti De La Qualitat En El Turisme written by Muñiz Aguilar, Daniel and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-14 with Business & Economics categories.
L'aposta per la qualitat ha esdevingut el centre d'atenció de les estratègies competitives de les empreses i destinacions turístiques. El concepte de qualitat com a orientació al client s'ha establert amb fermesa en la cultura organitzativa, però la posada en pràctica d'aquesta filosofia continua essent un dels elements de la gestió més difícils d'aconseguir. Aquest llibre va adreçat a qualsevol professional del sector turístic -ja sigui el seu àmbit d'actuació públic o privat i el subsector d'activitat en què opera el del transport, una agència o un allotjament- interessat en implantar un sistema de qualitat. Amb aquest objectiu s'exposen els models de referència per a la gestió de la qualitat, prestant especial atenció a les peculiaritats d'aquesta gestió en el sector serveis. A més es detalla com implantar sistemes de qualitat tant en els establiments com en les destinacions turístiques, per tal de definir, sistematitzar i millorar els seus processos productius i de servei el client.
Disconnected
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Author : Marina Bassi
language : en
Publisher: Inter-American Development Bank
Release Date : 2012-01-01
Disconnected written by Marina Bassi and has been published by Inter-American Development Bank this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
Disconnected is a path-breaking analysis of the relationship between schooling and employers in Latin America. It is sophisticated in its design, using multiple surveys and multiple methods. It distinguishes carefully among different types of skills and the relationship of each type to employment outcomes and employer needs. It examines both the demand and the supply side of the labor market. And it provides guidance for further work. We commend this book to all readers, scholars, and practitioners concerned with schooling and job markets in Latin America.
Uniform System Of Accounts Usoa
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Author :
language : en
Publisher:
Release Date : 1995
Uniform System Of Accounts Usoa written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Local transit categories.
Education And The World Of Work
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Author : Michel Carton
language : en
Publisher: UNESCO
Release Date : 1984
Education And The World Of Work written by Michel Carton and has been published by UNESCO this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
UNESCO pub. Report on vocational training issues, esp. Training policy, the training employment relationship, entry into working life, and continuing vocational training in developed countries - considers sociological aspects of work incl. Definitions of work, the " unemployment crisis", the division of labour and technological change; with reference to their historical background, discusses apprenticeship, educational planning, alternating training, initial training, further training, etc.; briefly draws conclusions for developing countries. Graphs.
Education Criteria For Performance Excellence 2009 10
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Author : Harry S. Hertz
language : en
Publisher: DIANE Publishing
Release Date : 2010-03
Education Criteria For Performance Excellence 2009 10 written by Harry S. Hertz and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03 with Education categories.
Will help org. respond to the diverse needs of students, the need for enhanced curriculum and educ. delivery methods, changing regulatory require., demanding accreditation require., and the growing role of the Internet. Whether your org. is small or large, is involved in K-12 or higher educ., or has one facility or multiple sites, these Criteria provide a valuable framework that can help you plan in an uncertain environment. Use the Criteria to assess performance on a range of key indicators: student learning, student and stakeholder satisfaction, educ. design and delivery, financial, faculty and staff development and well-being, and operations. Can help you align resources; improve commun., productivity, and effectiveness; and achieve strategic goals. Illus.
Service Quality Management In Hospitality Tourism And Leisure
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Author : Connie Mok
language : en
Publisher: Routledge
Release Date : 2013-01-11
Service Quality Management In Hospitality Tourism And Leisure written by Connie Mok and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-11 with Business & Economics categories.
Does your staff deliver the highest quality service possible? Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts and strategies that will improve the delivery of hospitality services, and provides clear and simple explanations of theoretical concepts as well as their practical applications! Practitioners and educators alike will find this book to be invaluable in their businesses and in preparing students for the business world. This essential book provides you with clear, comprehensive explanations of theoretical concepts and methods that will give you the competitive edge in this fast-changing field. Topics covered include: services management marketing operations management human resources management service quality management Service Quality Management in Hospitality, Tourism, and Leisure brings together an array of pertinent materials that will measure and enhance customer satisfaction and help you provide superior hospitality services, and groups them in easy-to-use clusters for quick reference.
Managing Brand Equity
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Author : David A. Aaker
language : en
Publisher: Simon and Schuster
Release Date : 2009-12-01
Managing Brand Equity written by David A. Aaker and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-01 with Business & Economics categories.
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn
Building Strong Brands
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Author : David A. Aaker
language : en
Publisher:
Release Date : 2010
Building Strong Brands written by David A. Aaker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Authenticity
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Author : James H. Gilmore
language : en
Publisher: Harvard Business Review Press
Release Date : 2007-10-18
Authenticity written by James H. Gilmore and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-18 with Business & Economics categories.
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.