Challenging The Market
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Challenging The Market
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Author : International Working Group on Labour Market Regulation and Deregulation
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2004
Challenging The Market written by International Working Group on Labour Market Regulation and Deregulation and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
For two decades economic and social policy in most of the world has been guided by the notion that economies function best when they are fully exposed to competitive market forces. In labour market policy, this approach is reflected in the widespread emphasis on "flexibility" - a euphemism for the retrenchment of income support and social security, the relaxation of labour market regulations, and the enhanced power of private actors to determine the terms of the employment relationship. These strategies have had marked effects on labour market outcomes, leading to greater vulnerability and polarization - and not always in ways that enhance worker-centred flexibility. The authors offer a more balanced analysis of the functioning and effects of labour market regulation and deregulation. By questioning the underpinnings of the "flexibility" paradigm, and revealing its often damaging impacts (on different countries, sectors, and constituencies), they challenge the conclusion that unregulated market forces produce optimal labour market outcomes. The authors conclude with several suggestions for how labour policy could be reformulated to promote both efficiency and equity.
Challenging The Market
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Author : Jim Stanford
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2004-08-31
Challenging The Market written by Jim Stanford and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-31 with Political Science categories.
A History for the Future will be of interest to all those who reflect on the relationship between memory, giving meaning to the past, writing history, and a society's common aspirations. The original French edition, Passer à l'avenir, won Quebec's Prix Spirale for the best non-fiction book of 2000.
Marketing Mess To Brand Success
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Author : Scott Jeffrey Miller
language : en
Publisher: Mango Media Inc.
Release Date : 2021-05-11
Marketing Mess To Brand Success written by Scott Jeffrey Miller and has been published by Mango Media Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-11 with Business & Economics categories.
From the Wall Street Journal–bestselling author, “the perfect roadmap for anyone looking to build their brand” (Marie Forleo, #1 New York Times–bestselling author of Everything Is Figureoutable). In Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor reveals thirty career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains. In thirty chapters, Marketing Mess to Brand Success shares a career’s worth of valuable lessons learned, such as “A Name is Not a Lead” and “Hire People Smarter Than You.” Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re an entrepreneur starting a new company; a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market; or an aspiring marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter. Learn to: · Navigate a nebulous digital marketing environment · Maximize time and investments with sales marketing strategies · Build and model consistent brand standards · Become an expert in brand marketing and take your company to the next level “Don’t worry about making marketing mistakes―worry about not learning from them, advises Miller, chief marketing officer at the management services company FranklinCovey, in this energetic guide.” —Publishers Weekly “Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer.” —Donald Miller, author of Building a StoryBrand
The Global News Challenge
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Author : Anne Geniets
language : en
Publisher: Routledge
Release Date : 2013-12-13
The Global News Challenge written by Anne Geniets and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-13 with Social Science categories.
The Global News Challenge tackles one of the timeliest topics in mass communication today—the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an influential position. With the ongoing media liberalization, however, commercial domestic providers have gained in strength to become strong competitors. Additionally, in a number of countries, pan-Arab broadcasting enterprises have widened their reach, contributing to the growing competition for traditional international providers such as the BBC or France 24. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia. It is unique in providing a theoretical framework by which to analyze demand and usage of and trust in news from international broadcasters across the whole population, not just opinion leaders. It outlines the strategic options for international broadcasters in these evolving market contexts.
Marketing Opportunities And Challenges In A Changing Global Marketplace
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Author : Shuang Wu
language : en
Publisher: Springer Nature
Release Date : 2020-06-15
Marketing Opportunities And Challenges In A Changing Global Marketplace written by Shuang Wu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-15 with Business & Economics categories.
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Defying The Market
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Author : Stephen Leeb
language : en
Publisher: McGraw-Hill Companies
Release Date : 1999
Defying The Market written by Stephen Leeb and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
"Defying the Market presents a radical yet convincingly researched report on the pervasive slide in technological progress - and explains how this slowdown will totally reconfigure the major financial markets. Defying the Market will outline what today's slowing rate of technological advance means to you - from high-flying stocks on the brink of meltdown to unassuming companies that are ready to take charge in a post-tech, inflationary world - and show you where to put your money for continued growth and protection from risk."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Challenging The Market
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Author : Leah F Vosko
language : en
Publisher:
Release Date : 2013-10-02
Challenging The Market written by Leah F Vosko and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-02 with categories.
Challenging the Market offers insights from eighteen scholars and activists from around the world. Calling on a tremendous range of experience in different countries, different industries, and with different groups of workers, contributors argue that labour market policy should shift to a more interventionist and compassionate footing.
Marketing Strategy
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Author : David Mercer
language : en
Publisher: SAGE
Release Date : 1998-06-18
Marketing Strategy written by David Mercer and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06-18 with Business & Economics categories.
Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can b
Ethics And International Marketing Research Background And Challenges
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2005
Ethics And International Marketing Research Background And Challenges written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business ethics categories.
The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.
The Transparent Market
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Author : Mats Larsson
language : en
Publisher: Palgrave Macmillan
Release Date : 1998
The Transparent Market written by Mats Larsson and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This book looks into the new and challenging market that is starting to develop on the world wide network. It takes the new market scene as the starting point and reasons about what this market will look like, what companies have to do to be successful, how organizations have to find new ways of working to take advantage of new possibilities, and how individuals have to act to stay in the future job market. The book is a guide to the new transparent society that explains not just what it will look like, but also how this potential threat can be turned into a key competitive tool for companies and for individuals.