Consumer Magazine Advertising Source
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Srds Consumer Magazine Advertising Source
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Author :
language : en
Publisher:
Release Date : 2003-11
Srds Consumer Magazine Advertising Source written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11 with Advertising, Magazine categories.
A Guide To Advertising Information Sources
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Author : John M. Richard
language : en
Publisher:
Release Date : 1969
A Guide To Advertising Information Sources written by John M. Richard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Advertising categories.
Media Management
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Author : Jan Wicks, LeBlanc
language : en
Publisher: Routledge
Release Date : 2014-04-04
Media Management written by Jan Wicks, LeBlanc and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-04 with Business & Economics categories.
Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.
Marketing Information
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Author : Michael R. Oppenheim
language : en
Publisher: Routledge
Release Date : 2013-10-31
Marketing Information written by Michael R. Oppenheim and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Business & Economics categories.
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Consumer Perceptions Of Mentioned Product Attributes In Magazine Advertising
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Author : Gustav Puth
language : en
Publisher:
Release Date : 1997
Consumer Perceptions Of Mentioned Product Attributes In Magazine Advertising written by Gustav Puth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
Selecting Advertising Media
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Author : Harvey R. Cook
language : en
Publisher:
Release Date : 1969
Selecting Advertising Media written by Harvey R. Cook and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Advertising categories.
The Business Of Consumer Magazines
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Author : Benjamin M. Compaine
language : en
Publisher: Focal Press
Release Date : 1982
The Business Of Consumer Magazines written by Benjamin M. Compaine and has been published by Focal Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Language Arts & Disciplines categories.
International Trade Sources
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Author : Mae N. Schreiber
language : en
Publisher: Taylor & Francis
Release Date : 1997
International Trade Sources written by Mae N. Schreiber and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business information services categories.
A research guide locating reliable sources on industry, markets, countries, products, and regulations for doing business internationally. The reference volume includes primary, secondary, and reference sources, periodicals, indexes, government documents and computerized sources available through February 1996. The 800 sources are annotated and provide, when appropriate, locator numbers for government documents and order numbers for book purchases. The guide does not list journal articles or dissertations. Annotation copyrighted by Book News, Inc., Portland, OR
How To Start A Magazine
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Author : James B. Kobak
language : en
Publisher: M. Evans
Release Date : 2002-11-25
How To Start A Magazine written by James B. Kobak and has been published by M. Evans this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-25 with Business & Economics categories.
Anyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book serves as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation in the magazine field, including branding over the Internet and other media.
Radio Advertising Source
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Author :
language : en
Publisher:
Release Date : 1998-07
Radio Advertising Source written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-07 with Radio advertising categories.