Corporate And Organizational Identities
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Corporate And Organizational Identities
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Author : Bertrand Moingeon
language : en
Publisher: Psychology Press
Release Date : 2002
Corporate And Organizational Identities written by Bertrand Moingeon and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Corporate culture categories.
Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.
The Expressive Organization Linking Identity Reputation And The Corporate Brand
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Author : Majken Schultz
language : en
Publisher: OUP Oxford
Release Date : 2000-08-17
The Expressive Organization Linking Identity Reputation And The Corporate Brand written by Majken Schultz and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-08-17 with categories.
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.
Organizational Identity In Practice
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Author : Lin Lerpold
language : en
Publisher: Routledge
Release Date : 2012-11-12
Organizational Identity In Practice written by Lin Lerpold and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.
Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity aspirations, claims and beliefs really mean and what we may expect to occur when these differences become visible and what the outcomes of these processes are likely to be. The diverse case studies illustrate how well-known firms have dealt with the broad issues of "who we are as an organization" and "what makes us similar or distinct from others" and cover a broad range of industries, firms, and organizational forms. The cases from companies such as Air France, AT&T, Bang & Olufsen, BP, Statoil, Starbucks, Scania and Alfa Romeo are focused on the broad topics of organizational identity, strategy and the environment, multiple and conflicting identities, the construction of identities, and how organizations express and project their identities. The authors give scholars, students and managers valuable ideas on how to deal with organizational identity challenges within firms.
Organizational Identity And Corporate Communication
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Author : Jobaire Alam
language : en
Publisher: GRIN Verlag
Release Date : 2018-02-22
Organizational Identity And Corporate Communication written by Jobaire Alam and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-22 with Business & Economics categories.
Scientific Essay from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: B, University of Stavanger, language: English, abstract: According to the requirement of the assignment 1, the writer would like to present definitions of the terms reputation, issue management and crisis communication in relation to organisation. The definitions are reflection of the books and recent journal articles. Then brief and critical discussion will take place to understand the link between these three terms. Therefore, this is going to explore the idea on how an organisation can use issue management to build and maintain its’ reputation. Further, the objective of the second part of the assignment is to make a clear understanding of Corporate Social Responsibility (CSR) and various approaches of CSR. Finally, to conclude the assignment, the writer discussed critically the relationship between CSR and Corporate Reputation along with example based on lecture notes and previous empirical studies.
Facets Of Corporate Identity Communication And Reputation
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Author : Tc Melewar
language : en
Publisher: Routledge
Release Date : 2008-04-03
Facets Of Corporate Identity Communication And Reputation written by Tc Melewar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-03 with Business & Economics categories.
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.
Taking Brand Initiative
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Author : Mary Jo Hatch
language : en
Publisher: John Wiley & Sons
Release Date : 2008-03-11
Taking Brand Initiative written by Mary Jo Hatch and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-11 with Business & Economics categories.
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.
Identity In Organizations
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Author : Paul C. Godfrey
language : en
Publisher: SAGE
Release Date : 1998-07-21
Identity In Organizations written by Paul C. Godfrey and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-07-21 with Business & Economics categories.
How do people identify with organizations? What role does organizational identity play in organizational strategy? Identity in Organizations investigates the fundamental character of organizational identity and individual identification with an organization. Through the use of an unconventional, conversational format the reader is drawn into a provocative discussion among key organizational scholars that focuses on three different paradigmatic views of identity: a functionalist perspective, an interpretive perspective, and a postmodern perspective. Similarities and distinctions among these ways of understanding are explored and numerous theoretical and practical insights are gained. This groundbreaking book concludes with a discussion of the relevance of identity as a construct in organizational study and observations on conversation and theory building. Many well-known scholars participate in the conversation, including Jay Barney, Denny Gioia, Mary Jo Hatch, Stuart Albert, Anne Huff, Judi McLean Parks, and Rod Kramer. Identity in Organizations will be of interest to professionals and students of organizational studies, human resource management, industrial psychology, sociology of work, psychology, and organizational communication.