Couture Commerce


Couture Commerce
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Couture Commerce


Couture Commerce
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Author : Alexandra Palmer
language : en
Publisher: UBC Press
Release Date : 2001

Couture Commerce written by Alexandra Palmer and has been published by UBC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Art categories.


The 1950s were the golden years of haute couture, captured by iconic images of glamorous models wearing dramatic clothes. Yet the real women who wore these clothes adapted them to suit their own tastes, altered them to extend their life, and often could not bear to part with them long after the dresses had outlived their use. This gorgeously illustrated book demonstrates why so many of these designs are still in existence and why we are fascinated by them fifty years later. Couture and Commerce investigates how and why postwar couture fashion was important in its own day. The Paris couture houses survived due to the enthusiasm of the North American fashion press and commercial buyers. Alexandra Palmer traces the European haute couture trade with North America by following actual surviving couture dresses from the design house sketch, through the model used in New York fashion shows and as a template for copies and knock-offs, and finally to the consumer. Couture and Commerce is a remarkable mixture of accessible text, color photographs of the original garments, design house sketches and photographs, retailers’ advertisements, and society page images. Weaving together analysis of the clothes and interviews with those who traded, sold, and wore couture, Alexandra Palmer vividly recreates the 1950s fashion world.



Dior


Dior
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Author : Alexandra Palmer
language : en
Publisher: Victoria & Albert Museum
Release Date : 2009-12

Dior written by Alexandra Palmer and has been published by Victoria & Albert Museum this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12 with Art categories.


Stunning, stylish and sumptuously illustrated - a thoroughly absorbing study of Diors' influential life and career.



Le Commerce De Luxe La Haute Couture Conf Rence D Orientation Professionnelle


Le Commerce De Luxe La Haute Couture Conf Rence D Orientation Professionnelle
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Author : Barclay
language : fr
Publisher:
Release Date : 19??

Le Commerce De Luxe La Haute Couture Conf Rence D Orientation Professionnelle written by Barclay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 19?? with categories.




Christian Dior


Christian Dior
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Author : Alexandra Palmer
language : en
Publisher:
Release Date : 2019-01-15

Christian Dior written by Alexandra Palmer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-15 with Fashion categories.


Arguably the most famous fashion designer of the 20th century, Christian Dior's feminine fashions were desired, worn, and emulated by women around the world. This new publication by ROM Press explores in detail what it was about Dior's dramatic creations-the cuts, textiles and embroideries-that stimulated the entire Paris haute couture industry after the devastation of the Second World War. The book features the Royal Ontario Museum's collection of Christian Dior couture (1947-1957), and is accompanied by sketches and documentary material from Christian Dior Héritage, along with archival images and striking photographs of the museum garments taken by world-renowned Dior photographer Laziz Hamani. The collection features beautiful designs from daytime to evening wear. The publication breaks new ground as it explains key Dior design signatures, based on the use of innovative and historical dressmaking techniques to explain what made the New Look so successful and why his designs were worn and emulated by woman around the world in the 1950s. Christian Dior presents new information drawn from extensive research wedded with close examination of the designs within this catalogue, making it an essential read for those interested in fashion, art, culture, and history.



Social Commerce English


Social Commerce English
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Author : Paul Marsden
language : en
Publisher: GRIN Verlag
Release Date : 2010-03-10

Social Commerce English written by Paul Marsden and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-10 with Business & Economics categories.


Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: How can brands and retailers make money from social media? Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns. With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's the white paper "Social Commerce: Monetizing Social Media" by Dr Paul Marsden, social media strategist of Syzygy Group, provides an introduction to the emerging trends of social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.



Historical Dictionary Of The Fashion Industry


Historical Dictionary Of The Fashion Industry
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Author : Francesca Sterlacci
language : en
Publisher: Rowman & Littlefield
Release Date : 2017-06-30

Historical Dictionary Of The Fashion Industry written by Francesca Sterlacci and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-30 with Design categories.


This second edition of Historical Dictionary of the Fashion Industry contains a chronology, an introduction, appendixes, a bibliography. The dictionary section has over 1,400 cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations.



Haute Couture Exhibition Held At The Metropolitan Museum Of Art New York December 7 1995 March 24 1996


Haute Couture Exhibition Held At The Metropolitan Museum Of Art New York December 7 1995 March 24 1996
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Author : Richard Harrison Martin
language : en
Publisher: Metropolitan Museum of Art
Release Date : 1995

Haute Couture Exhibition Held At The Metropolitan Museum Of Art New York December 7 1995 March 24 1996 written by Richard Harrison Martin and has been published by Metropolitan Museum of Art this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Costume categories.


Published to accompany an exhibition at the Metropolitan Museum's Costume Institute, December 1995-March 1996. A lovely presentation of designs that exemplify the rise of haute couture--that is, fashion driven by the artistic expression of the designer rather than by the dictates of clients. The thoroughly captioned selections represent the history of haute couture from its beginings in mid-19th century Paris to the present-day creations of major designers. Tailoring and dressmaking techniques as well as the decoration produced by embroiderers, beaders, lace makers, feather workers, and other craftspeople are discussed in the explanatory text. No bibliography. Distributed by Abrams. Annotation copyright by Book News, Inc., Portland, OR



Dressing Modern Frenchwomen


Dressing Modern Frenchwomen
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Author : Mary Lynn Stewart
language : en
Publisher: JHU Press
Release Date : 2020-03-03

Dressing Modern Frenchwomen written by Mary Lynn Stewart and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-03 with History categories.


At a glance, high fashion and feminism seem unlikely partners. Between the First and Second World Wars, however, these forces combined femininity and modernity to create the new, modern French woman. In this engaging study, Mary Lynn Stewart reveals the fashion industry as an integral part of women's transition into modernity. Analyzing what female columnists in fashion magazines and popular women novelists wrote about the "new silhouette," Stewart shows how bourgeois women feminized the more severe, masculine images that elite designers promoted to create a hybrid form of modern that both emancipated women and celebrated their femininity. She delves into the intricacies of marketing the new clothes and the new image to middle-class women and examines the nuts and bolts of a changing industry—including textile production, relationships between suppliers and department stores, and privacy and intellectual property issues surrounding ready-to-wear couture designs. Dressing Modern Frenchwomen draws from thousands of magazine covers, advertisements, fashion columns, and features to uncover and untangle the fascinating relationships among the fashion industry, the development of modern marketing techniques, and the evolution of the modern woman as active, mobile, and liberated.



Paris To New York


Paris To New York
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Author : Véronique Pouillard
language : en
Publisher: Harvard University Press
Release Date : 2021-05-04

Paris To New York written by Véronique Pouillard and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-04 with Business & Economics categories.


An innovative history of the fashion industry, focusing on the connections between Paris and New York, art and finance, and design and manufacturing. Fashion is one of the most dynamic industries in the world, with an annual retail value of $3 trillion and globally recognized icons like Coco Chanel, Christian Dior, and Yves Saint Laurent. How did this industry generate such economic and symbolic capital? Focusing on the roles of entrepreneurs, designers, and institutions in fashion’s two most important twentieth-century centers, Paris to New York tells the history of the industry as a negotiation between art and commerce. In the late nineteenth century, Paris-based firms set the tone for a global fashion culture nurtured by artistic visionaries. In the burgeoning New York industry, however, the focus was on mass production. American buyers, trend scouts, and designers crossed the Atlantic to attend couture openings, where they were inspired by, and often accused of counterfeiting, designs made in Paris. For their part, Paris couturiers traveled to New York to understand what American consumers wanted and to make deals with local manufacturers for whom they designed exclusive garments and accessories. The cooperation and competition between the two continents transformed the fashion industry in the early and mid-twentieth century, producing a hybrid of art and commodity. Véronique Pouillard shows how the Paris–New York connection gave way in the 1960s to a network of widely distributed design and manufacturing centers. Since then, fashion has diversified. Tastes are no longer set by elites alone, but come from the street and from countercultures, and the business of fashion has transformed into a global enterprise.



Producing Fashion


Producing Fashion
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Author : Regina Lee Blaszczyk
language : en
Publisher: University of Pennsylvania Press
Release Date : 2011-10-03

Producing Fashion written by Regina Lee Blaszczyk and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-03 with Business & Economics categories.


How has Paris, the world's fashion capital, influenced Milan, New York, and Tokyo? When did the Marlboro Man become a symbol of American masculinity? Why do Americans love to dress down in high-tech Lycra fabrics, while they wax nostalgic for quaint, old-fashioned Victorian cottages? Fashion icons and failures have long captivated the general public, but few scholars have examined the historical role of business and commerce in creating the international market for style goods. Producing Fashion is a groundbreaking collection of original essays that shows how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing. The collection reveals how public and private institutions—from government censors in imperial Russia to large corporations in the United States—worked to shape fashion, style, and taste with varying degrees of success. Fourteen contributors draw on original research and fresh insight into the producers of fashion—advertising agents, architects, corporate executives, department stores, designers, editors, government officials, hairdressers, haute couturiers, and Web retailers—in their bid for influence, acclaim, and shoppers' dollars. Producing Fashion looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries.