Diensten Marketing


Diensten Marketing
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Professional Services Marketing


Professional Services Marketing
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Author : John E. Doerr
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-15

Professional Services Marketing written by John E. Doerr and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-15 with Business & Economics categories.


A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.



Marketing Business To Business


Marketing Business To Business
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Author : Philippe Malaval
language : fr
Publisher: Pearson Education France
Release Date : 2005

Marketing Business To Business written by Philippe Malaval and has been published by Pearson Education France this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Industrial development projects categories.


Best-seller sur le sujet, Marketing Business to Business aborde tous les thèmes classiques du marketing appliqués aux entreprises fournissant d'autres entreprises ou collectivités locales (segmentation, positionnement, plan marketing, politique de produit, de prix, de distribution et de communication). Il développe également des sujets peu abordés en marketing mais essentiels dans un contexte B to B comme la maintenance, la veille, les normes et la qualité, le marketing vert ou la formation des clients. Cette nouvelle édition prend résolument en compte les deux visages du marketing B to B : d'un côté le marketing qualifié de récurrent, entre fournisseurs et clients réguliers pour des contrats durables et portant sur de grosses quantités, de l'autre le marketing de projet ou d'affaires, aujourd'hui en plein essor, développé pour une vente unique et portant souvent sur un projet d'envergure. La nouvelle structure en parties souligne la nécessaire continuité entre " marketing études ", " marketing stratégique " et " marketing opérationnel ". Le développement des partenariats public-privé et des techniques de lobbying leur vaut désormais de constituer des chapitres à part entière. Enfin, sont introduits un chapitre sur les stratégies d'alliance et un chapitre sur l'éthique et le développement durable. Les nombreux exemples ont été actualisés et complétés, notamment avec des analyses sur Areva, Club Med, Dell, Eiffage, Lafarge, Suez, Total, Valeo ou Vinci Energies. La pédagogie de l'ouvrage a été tout particulièrement soignée et les illustrations, encadrés, résumés, bibliographies complémentaires, exercices et études de cas achèvent de faire de Marketing Business to Business un manuel vivant, attractif et efficace. Cet ouvrage s'adresse aux enseignants et étudiants des universités et des écoles de gestion et d'ingénieurs désireux de maîtriser le marketing dans le contexte B to B, ainsi qu'aux responsables d'entreprises du secteur industriel et des services (directeurs marketing ou commerciaux, chefs de produits ou de projets, ingénieurs d'affaires, responsables des achats



Services Marketing Management


Services Marketing Management
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Author : Peter Mudie
language : en
Publisher: Routledge
Release Date : 2012-06-25

Services Marketing Management written by Peter Mudie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.


Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.



Services Marketing


Services Marketing
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Author : Steve Baron
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-10-18

Services Marketing written by Steve Baron and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-18 with Business & Economics categories.


Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.



Services Marketing People Technology Strategy Eighth Edition


Services Marketing People Technology Strategy Eighth Edition
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Author : Jochen Wirtz
language : en
Publisher: World Scientific Publishing Company
Release Date : 2016-03-29

Services Marketing People Technology Strategy Eighth Edition written by Jochen Wirtz and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-29 with Business & Economics categories.


Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.



Services Marketing People Technology Strategy Ninth Edition


Services Marketing People Technology Strategy Ninth Edition
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Author : Jochen Wirtz
language : en
Publisher: World Scientific
Release Date : 2021-10-15

Services Marketing People Technology Strategy Ninth Edition written by Jochen Wirtz and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Business & Economics categories.


Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.Key Features:



Financial Services Marketing


Financial Services Marketing
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Author : Christine Ennew
language : en
Publisher: Routledge
Release Date : 2017-11-07

Financial Services Marketing written by Christine Ennew and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-07 with Business & Economics categories.


Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. This fully updated and revised edition features: An expanded section on regulation which has international reach and addresses the post-Brexit world Greatly expanded coverage of digital marketing at both the strategic and tactical levels New material on how to improve a company’s trustworthiness and safeguard a culture that is customer-focussed New examples, vignettes and case studies that showcase best practice from around the world B2B and B2C marketing Upgraded PowerPoint support on the companion website Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications.



Marketing Business To Business


Marketing Business To Business
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Author : Philippe Malaval
language : fr
Publisher: Pearson Education France
Release Date : 2013-06-14

Marketing Business To Business written by Philippe Malaval and has been published by Pearson Education France this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-14 with Business & Economics categories.


Cet ouvrage de référence, illustré de nombreux exemples et cas, fait un panorama complet de tous les types de marketing B-to-B. Cette 5e édition, très orientée web et réseaux sociaux, propose un chapitre dédié à la e-communication.



Essentials Of Services Marketing


Essentials Of Services Marketing
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Author : Jochen Wirtz
language : en
Publisher: FT Press
Release Date : 2012-08-31

Essentials Of Services Marketing written by Jochen Wirtz and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-31 with Business & Economics categories.


Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world’s major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework An improved framework characterized by stronger chapter integration as well as tighter presentation and structure. Help instructors to prepare for lessons: Enhanced Instructor Supplements Instructor’s Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions. Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. Test Bank: Updated Test Bank that is Test Gen compatible. Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer. Case Bank: Cases can be in PDF format available for download as an Instructor Resource.



Service Marketing Communications


Service Marketing Communications
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Author : Jochen Wirtz
language : en
Publisher: Ws Professional
Release Date : 2017

Service Marketing Communications written by Jochen Wirtz and has been published by Ws Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Communication in marketing categories.


Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consumers' awareness of the service product, their attitudes toward it, and how they can easily evaluate the products characteristics prior to purchase, and during and after consumption. Service Marketing Communications is the fifth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. Contents: Readership: Business and Marketing students at MBA and eMBA level; marketing professionals and practitioners. Services Marketing;Marketing;Consumer Behavior;Positioning Services;Service Process;Service Environment;Service Advantage;Customer Relationships;Managing Relationship and Building Loyalty;Complaint Handling;Service Recovery;Service Excellence;Service Quality and Productivity; Service LeadershipKey Features: There are many books on service management in the market, but most are narrowly focused and/or based on anecdotal evidence. This new book is the first to rigorously cover key aspects of services marketing and management, and that is routed in sound academic research. This book bridges the gap between cutting-edge academic research and practitioners The book makes extant academic knowledge easily accessible. For example, each chapter features an organizational framework that provides an overview of core concepts at a glance, and it ends with a succinct chapter summary in bullet points The book features global best practices and latest trends; it takes on a global perspective with about 40% of all examples originating from the Americas, 30% from Europe and 30% from Asia