Do It Yourself Advertising And Promotion
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Do It Yourself Advertising And Promotion
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Author : Fred E. Hahn
language : en
Publisher: John Wiley & Sons
Release Date : 2003-04-03
Do It Yourself Advertising And Promotion written by Fred E. Hahn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-03 with Business & Economics categories.
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Do It Yourself Advertising
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Author : Fred E. Hahn
language : en
Publisher:
Release Date : 1993-02-22
Do It Yourself Advertising written by Fred E. Hahn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-02-22 with Business & Economics categories.
A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists.
Do It Yourself Advertising And Promotion
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Author : Fred E. Hahn
language : en
Publisher: John Wiley & Sons
Release Date : 2003-05-12
Do It Yourself Advertising And Promotion written by Fred E. Hahn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-12 with Business & Economics categories.
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Streetwise Do It Yourself Advertising
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Author : Sarah White
language : en
Publisher: Adams Media
Release Date : 2002-06-01
Streetwise Do It Yourself Advertising written by Sarah White and has been published by Adams Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-06-01 with Business & Economics categories.
A collection of expert advice on improving sales. It includes dozens of templates and worksheets, and examples of advertisements, direct mail pieces and press releases.
Beyond Advertising
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Author : Charles Wesly Orton
language : en
Publisher:
Release Date : 1993
Beyond Advertising written by Charles Wesly Orton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Public relations categories.
The Do It Yourself Business Promotions Kit
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Author : Jack Griffin
language : en
Publisher: Prentice Hall Direct
Release Date : 1995-01-01
The Do It Yourself Business Promotions Kit written by Jack Griffin and has been published by Prentice Hall Direct this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with Advertising. categories.
This indispensable tool kit contains literally hundreds of ready-to-use models of effective and affordable communications, covering all the principal media--personal letters, direct mail, telephone solicitations, and customer service, print ads, press releases, and radio and TV spots. Covers every aspect of the selling cycle--before, during, and after the sale.
The Do It Yourself Marketing Handbook
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Author : John F. Hunt
language : en
Publisher: Sunstar Publishing (IA)
Release Date : 1998-04
The Do It Yourself Marketing Handbook written by John F. Hunt and has been published by Sunstar Publishing (IA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-04 with Business & Economics categories.
How To Do Your Own Advertising
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Author : Michael Bennie
language : en
Publisher:
Release Date : 1996
How To Do Your Own Advertising written by Michael Bennie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising categories.
This book is for anyone who needs, or wants to advertise effectively, but does not want to pay agency rates. The author draws on his many years professional experience to explain how to put together a simple yet successful advertisement.
Diploma In Advertising City Of London College Of Economics 9 Months 100 Online Self Paced
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Author : City of London College of Economics
language : en
Publisher: City of London College of Economics
Release Date :
Diploma In Advertising City Of London College Of Economics 9 Months 100 Online Self Paced written by City of London College of Economics and has been published by City of London College of Economics this book supported file pdf, txt, epub, kindle and other format this book has been release on with Education categories.
Overview In this diploma courser you will learn a lot about Advertising. You’ll even be able to open your own advertising agency. Content - Advertising: Mastering the Art of Promotion - Online Advertising: Maximizing the Enormous Reach of the Internet - Using Print Ads: Small Spaces with Big Audiences - Investing in Internet Advertising - Getting Your Ads on Television - Ten Secrets of Writing Memorable Advertising - And much more Duration 9 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
How To Promote Your Own Business
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Author : Gary Blake
language : en
Publisher: New Amer Library
Release Date : 1983
How To Promote Your Own Business written by Gary Blake and has been published by New Amer Library this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Gives practical advice on marketing, promotion budgets, advertising agencies, copy writing, publicity, direct mail, mail order, newsletters, and trade shows