Does Marketing Need Reform
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Does Marketing Need Reform Fresh Perspectives On The Future
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Author : Jagdish N Sheth
language : en
Publisher: Routledge
Release Date : 2015-01-28
Does Marketing Need Reform Fresh Perspectives On The Future written by Jagdish N Sheth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Does Marketing Need Reform
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Author : Jagdish Sheth
language : en
Publisher:
Release Date : 2017
Does Marketing Need Reform written by Jagdish Sheth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
In August 2004, a day-long symposium organized by Bentley College was held in Boston to address the question, “Does Marketing Need Reform?” Speakers were asked to address how the marketing function can simultaneously bolster trust with customers and respect within organizations. The event featured 17 speakers and drew approximately 125 attendees. Judging by the response, it appears that this topic hit a hot button for many in the discipline. In this brief essay, we highlight some of the perspectives that were suggested at the symposium.
Marketing
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Author : Paul Baines
language : en
Publisher: Oxford University Press
Release Date : 2011
Marketing written by Paul Baines and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
Memorable Customer Experiences
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Author : Joëlle Vanhamme
language : en
Publisher: CRC Press
Release Date : 2016-04-22
Memorable Customer Experiences written by Joëlle Vanhamme and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-22 with Business & Economics categories.
Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles of experiential marketing. The 16 chapters are organised in six sections. The first section considers whether memorable customer experiences result from the use of traditional marketing practices, perhaps implemented more effectively than previously, or require entirely new practices with new foundations that turn companies into experience providers. Section two details ways businesses seek to build brands through putting experiential marketing into practice, while section three asks whether there are general principles that can be applied to the design of customer experiences which ensure successful outcomes whatever market you may operate in. Section four examines how companies manage their customer experiences once they have made the strategic decision to provide them, and section five looks at methods available to evaluate the success of these customer experiences. 'Experiential marketing changes everything!' claim the management gurus, but is it really so significant that not joining this race is dangerous? The last section of the book offers a much needed critique of experiential marketing.
The Sustainable University Of The Future
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Author : Mariam Ali S A Al-Maadeed
language : en
Publisher: Springer Nature
Release Date : 2023-01-17
The Sustainable University Of The Future written by Mariam Ali S A Al-Maadeed and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-17 with Science categories.
The Sustainable University of the Future discusses the rapid changes taking place within institutions of higher education—changes that have pushed universities to reconsider their traditional policies and plans. The book, which has its origins in the Qatar University Annual Research Forum and Exhibition (QUARFE) event “University of the Future” examines the many ways universities are trying to keep pace with this transformation, despite regional and international challenges. The book looks at the role of universities in meeting the United Nation's Sustainable Development Goals (SDGs), the impact of Industry 4.0, the social aspects of University 4.0, and the future of research-based universities. The need to adopt modern programs and tools is stressed, and ways to anticipate and plan for future challenges are explored.
A Concise Guide To Market Research
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Author : Erik Mooi
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-02-01
A Concise Guide To Market Research written by Erik Mooi and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-01 with Business & Economics categories.
This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.
Journal Of Public Policy Marketing
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Author :
language : en
Publisher:
Release Date : 2009
Journal Of Public Policy Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
Journal Of Public Policy Marketing Jpp M
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Author :
language : en
Publisher:
Release Date : 2011
Journal Of Public Policy Marketing Jpp M written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Marketing categories.
Handbook Of Advances In Marketing In An Era Of Disruptions
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Author : Atul Parvatiyar
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 2019-02-14
Handbook Of Advances In Marketing In An Era Of Disruptions written by Atul Parvatiyar and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-14 with Business & Economics categories.
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality. This book is dedicated to Professor Jagdish N. Sheth and honours his sustained contribution as a management thinker, scholar, academician and corporate adviser in an illustrious career spanning over five decades.
The Marketer S Handbook
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Author : Laurie Young
language : en
Publisher: John Wiley & Sons
Release Date : 2011-04-22
The Marketer S Handbook written by Laurie Young and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-22 with Business & Economics categories.
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just embarking on their marketing career.” Sir Paul Judge, President, Chartered Institute of Marketing “Laurie Young casts an experienced and skeptical eye on many cherished marketing concepts and techniques. He provides an antidote to the tendency to adopt them without understanding their limitations and possibilities.” Professor George Day, The Wharton School, Chairman of the American Marketing Association “Laurie Young has produced nothing less than the A-Z of marketing. He has journeyed far and wide mapping out hundreds of business, marketing and communications models to produce an extremely useful industry atlas. Certainly it will find a well-thumbed home on my bookshelf.” Hamish Pringle, Director General, Institute of Practitioners in Advertising “This book is much needed by marketing. Its value is in challenging concepts, some of which have been the accepted norm for a long time. But as this book shows, some of these may no longer be relevant and appropriate for marketers in today’s consumer environment.” Mike Johnston, CEO, Dairy Council of Northern Ireland and former Chairman of the Chartered Institute of Marketing “Senior marketers, like those who make up the membership of the Marketing Society, hone the methods and techniques they favour as their career develops. Laurie Young clearly did that and an experienced voice shines through this critique. It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists’ favourites to be so groundless.” Hugh Burkitt, CEO, The Marketing Society