E Reputation


E Reputation
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E Reputation


E Reputation
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Author : David Réguer
language : fr
Publisher: Dunod
Release Date : 2011-11-02

E Reputation written by David Réguer and has been published by Dunod this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-02 with Business & Economics categories.


La e-reputation consiste à gérer la réputation de son identité ou de sa marque sur Internet, que l'on soit une entreprise, une organisation ou un individu. Tout forme d'organisation privée ou publique qui acquiert une certaine notoriété dispose d'un actif réputationnel qui peut générer de la valeur. Le concept de réputation est antérieur à l'émergence d'Internet, mais le développement du web social lui donne une dimension nouvelle en proposant de nombreux espaces où les internautes peuvent exprimer leur opinion. Ces expressions multiples et référencées créent des images qui elles-mêmes constituent la ou les réputations de la marque. Illustré de nombreux exemple, cet ouvrage donne des clés pour comprendre comment se crée ou se détériore l'actif réputationnel, pour évaluer la réputation de sa marque et la gérer, pour anticiper les risques réputationnels et connaître les outils et les méthodes disponibles pour manager sa répuation.



Research Paradigms And Contemporary Perspectives On Human Technology Interaction


Research Paradigms And Contemporary Perspectives On Human Technology Interaction
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Author : Mesquita, Anabela
language : en
Publisher: IGI Global
Release Date : 2017-01-25

Research Paradigms And Contemporary Perspectives On Human Technology Interaction written by Mesquita, Anabela and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-25 with Computers categories.


The integration of technology in modern society has created a deeper connectivity between people around the globe, as well as provided ample opportunity for the exchange of knowledge and ideas. These interactions allow greater opportunities for developments in research and innovation. Research Paradigms and Contemporary Perspectives on Human-Technology Interaction presents comprehensive coverage on the application of information technology and systems on daily activities and examines its impacts at an interdisciplinary level. Highlighting numerous insights into relevant areas such as e-government, web accessibility, and social media, this book is an ideal reference source for academics, professionals, practitioners, graduate students, and researchers seeking material on the relationship between humans and emerging technologies in modern society.



Sports Media Marketing And Management Breakthroughs In Research And Practice


Sports Media Marketing And Management Breakthroughs In Research And Practice
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-03-02

Sports Media Marketing And Management Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-02 with Business & Economics categories.


The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.



Handbook On Tourism And Social Media


Handbook On Tourism And Social Media
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Author : Gursoy, Dogan
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-02-11

Handbook On Tourism And Social Media written by Gursoy, Dogan and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-11 with Business & Economics categories.


This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.



Research Anthology On Strategies For Using Social Media As A Service And Tool In Business


Research Anthology On Strategies For Using Social Media As A Service And Tool In Business
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2021-05-28

Research Anthology On Strategies For Using Social Media As A Service And Tool In Business written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-28 with Computers categories.


Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.



Research Anthology On Social Media Advertising And Building Consumer Relationships


Research Anthology On Social Media Advertising And Building Consumer Relationships
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-05-13

Research Anthology On Social Media Advertising And Building Consumer Relationships written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-13 with Computers categories.


Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.



Handbook Of Research On The Evolution Of It And The Rise Of E Society


Handbook Of Research On The Evolution Of It And The Rise Of E Society
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Author : Habib, Maki
language : en
Publisher: IGI Global
Release Date : 2018-09-07

Handbook Of Research On The Evolution Of It And The Rise Of E Society written by Habib, Maki and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-07 with Computers categories.


Rapid advancement in information and communication technologies have led to interconnected and predominately online interactions in the current era. It is crucial for current organizations to adapt and integrate internet technologies to increase flexibility, effective services, and competitiveness. The Handbook of Research on the Evolution of IT and the Rise of E-Society is a pivotal reference source that provides vital research on the application of embedded and connected technology and its role in modern society. While highlighting topics such as information privacy, knowledge management, and social media, this publication explores the development and cultivation of e-community in organizations, as well as the methods of addressing interpersonal facilitation, user-friendly design, and mobile accessibility. This book is ideally designed for program developers, computer engineers, managers, business professionals, researchers, and graduate-level students seeking current research on the adoption and efficient usage, formation, and maintenance of internet and communication technology interaction.



Key Challenges And Opportunities In Web Entrepreneurship


Key Challenges And Opportunities In Web Entrepreneurship
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Author : Capatina, Alexandru
language : en
Publisher: IGI Global
Release Date : 2017-03-31

Key Challenges And Opportunities In Web Entrepreneurship written by Capatina, Alexandru and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-31 with Business & Economics categories.


The development of web technologies has enhanced the availability of online business opportunities for entrepreneurs. By implementing these new technologies, business growth is ensured and the global economy is strengthened. Key Challenges and Opportunities in Web Entrepreneurship is a pivotal reference source for the latest research on bridging the gaps between theoretical and practical issues in the field of digital entrepreneurship. Featuring extensive coverage on relevant areas such as e-business, crowdfunding, and vertical social networks, this publication is an ideal resource for researchers, academics, practitioners, and students interested in recent trends on entrepreneurial endeavors in the digital age.



Research Anthology On Implementing Sentiment Analysis Across Multiple Disciplines


Research Anthology On Implementing Sentiment Analysis Across Multiple Disciplines
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-06-10

Research Anthology On Implementing Sentiment Analysis Across Multiple Disciplines written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-10 with Computers categories.


The rise of internet and social media usage in the past couple of decades has presented a very useful tool for many different industries and fields to utilize. With much of the world’s population writing their opinions on various products and services in public online forums, industries can collect this data through various computational tools and methods. These tools and methods, however, are still being perfected in both collection and implementation. Sentiment analysis can be used for many different industries and for many different purposes, which could better business performance and even society. The Research Anthology on Implementing Sentiment Analysis Across Multiple Disciplines discusses the tools, methodologies, applications, and implementation of sentiment analysis across various disciplines and industries such as the pharmaceutical industry, government, and the tourism industry. It further presents emerging technologies and developments within the field of sentiment analysis and opinion mining. Covering topics such as electronic word of mouth (eWOM), public security, and user similarity, this major reference work is a comprehensive resource for computer scientists, IT professionals, AI scientists, business leaders and managers, marketers, advertising agencies, public administrators, government officials, university administrators, libraries, students and faculty of higher education, researchers, and academicians.



Digital Transformation In South Africa


Digital Transformation In South Africa
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Author : Tankiso Moloi
language : en
Publisher: Springer Nature
Release Date :

Digital Transformation In South Africa written by Tankiso Moloi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.