Employee Engagement What Else Beproefde Marketinginzichten Voor Een Sterke Hr Beleid
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Employee Engagement What Else
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Author : Inge Van Belle
language : nl
Publisher: Die Keure Publishing
Release Date : 2021-03-22
Employee Engagement What Else written by Inge Van Belle and has been published by Die Keure Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-22 with Business & Economics categories.
Onderzoeksbureau Gallup stelt dat maar liefst 87 % van de medewerkers zich niet geëngageerd voelt ten aanzien van hun werkgever. Dit boek daagt leiders uit om hun engagement game naar het volgende niveau te brengen aan de hand van best practices uit de marketing. Met bedrijfscultuur als unieke troef voor een sterke employer brand en als katalysator voor gedreven medewerkers en een hogere klanttevredenheid. De verschillende drijfveren van medewerkersbetrokkenheid worden onder de loep genomen, uitgediept door experts en geïllustreerd met talloze voorbeelden van Belgische bedrijven. Daarnaast is het boek een praktische gids vol tips om zelf aan de slag te kunnen gaan. ABOUT THE AUTORS Inge van Belle is gepassioneerd door communicatie en employee engagement. Na een carrière bij het legendarische Telindus, werd ze co-founder van Herculean Alliance dat al in tien landen engagementprojecten organiseerde. Inge is de initiatiefneemster van de Employee Engagement Awards. Ze richtte eveneens de Pink Ladies Games op en maakt zo haar missie waar om bij te dragen tot de SDG's van de Verenigde Naties. Klaus Lommatzsch ademt marketing en communicatie. Hij was een van de managing partners en CEO van Duval Guillaume, het gerenommeerde Belgische communicatiebureau. Sinds 2014 is hij founding partner van Duval Union, een ecosysteem van ervaren marketing agencies en technology start-ups dat erop gericht is bedrijven te helpen in elk domein van marketing.
Marketing Due Diligence
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Author : Malcolm McDonald
language : en
Publisher: Butterworth-Heinemann
Release Date : 2007-03-14
Marketing Due Diligence written by Malcolm McDonald and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-14 with Business & Economics categories.
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions- . Does the promised market exist? . Will the strategy deliver the market share promised? . Will the market share create shareholder value? This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern business Surely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added? * Connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing shareholder value * Systematic and practical approach useful for both practitioners and students * New paperback edition
Team Roles At Work
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Author : R Meredith Belbin
language : en
Publisher: Routledge
Release Date : 2012-05-23
Team Roles At Work written by R Meredith Belbin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
Belbin’s renowned Team Role theory is a familiar concept for managers and management trainers across the world. Following on from the best-selling Management Teams: Why they succeed or fail, this second edition of Team Roles at Work provides useful insights into how to apply the theory in everyday work situations. This book explores the impact of Team Roles from interpersonal chemistry and managing difficult relationships, to cultivating effective leaders and shaping organizations. Now fully updated, this second edition has new practical examples and summaries bringing this book up to date 17 years after its original publication. Drawing from Belbin’s own practical experience it answers the queries that have arisen during those years. Further information accompanies the book on the Belbin website, www.belbin.com/books/books.htm including a free, downloadable, full-page summary of Team Roles with their icons, descriptions, strengths and allowable weaknesses. Team Roles at Work is the best-selling, second book written by Meredith Belbin, designed for any manager who wants to understand the practical application of Team Role theory. R. Meredith Belbin was formerly Chairman of the Industrial Training Research Unit. A founder Member of Belbin Associates, he is also Visiting Professor and Honorary Fellow of Henley Management College. RELATED TITLES Belbin, Management Teams: Why they succeed or fail, 3e, ISBN: 978-1-85617-8075
Economy Of Experiences
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Author : Albert Boswijk
language : en
Publisher:
Release Date : 2012
Economy Of Experiences written by Albert Boswijk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
This book describes, step-by-step, the foundations of new forms of value creation and how businesses can avoid the downward escalation of price competition (commoditisation). It starts by placing individuals at the centre of their social context as well as events that are important to them in the world in which they live. In order to facilitate these, we present new business models in which co-creation plays an important role. Concrete design principles are given that can be used as a basis for creating meaningful experiences. Both theory and practice are discussed; numerous cases studies are dissected. The last three chapters focus on practical applications in health care, financial service innovation and developing creative cities.
Learning To Change
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Author : Léon de Caluwe
language : en
Publisher: SAGE Publications
Release Date : 2002-08-01
Learning To Change written by Léon de Caluwe and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-08-01 with Business & Economics categories.
"A good balance between theory and practice . . . it definitely fills a void in the [lack of] texts in the area and the change literature in general . . . a good fit for my graduate class on 'Managing Organizational Change.'" —Anthony F. Buono, McCallum Graduate School of Business, Bentley College "Like Gareth Morgan's Images of Organization, this book is a superb blend of theory and practicality. It demystifies chaos and paradox, and it encourages the understanding of organizational dynamics from multiple perspectives. It is refreshing to read a book that presents diverse theories and interventions so even-handedly." —Andrea Markowitz, Ph.D., President, OB&D, Inc. Learning to Change: A Guide for Organizational Change Agents provides a comprehensive overview of organizational change theories and practices developed by both U.S. and European change theorists. The authors compare and contrast five fundamentally different ways of thinking about change: yellow print thinking, blue print thinking, red print thinking, green print thinking and white print thinking. They also discuss in detail the steps change agents take, such as diagnosis, change strategy, the intervention plan, and interventions. In addition, they explore the attributes of a successful change agent and provide advice for career and professional development. The book includes case studies that describe multiple approaches to organizational change issues. This book will appeal to both the practitioner and academic audiences. It can be used as a text in graduate courses in change management and will also be a useful reference for consultants and managers. Features: Discusses the abilities, attitudes, and styles of successful change agents Describes five fundamentally different ways of thinking about change Presents a state-of-the-art overview of change management insights, methods, and instruments Summarizes an extensive amount of organizational change literature Supplies readers with useful insights and courses of action that will allow them to design and implement change professionally Learning to Change became a bestseller upon its initial publication in the Netherlands. The color-model on change is very popular among thousands of managers and change consultants and presents a new approach to change processes and a new language for change.
Groundswell
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Author : Charlene Li
language : en
Publisher: Harvard Business Press
Release Date : 2011
Groundswell written by Charlene Li and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
Strategy Implementation
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Author : Kurt Verweire
language : en
Publisher: Routledge
Release Date : 2014-04-24
Strategy Implementation written by Kurt Verweire and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-24 with Business & Economics categories.
Strategy implementation - or strategy execution - is a hot topic today. Managers spend significant resources on consulting and training, in the hope of creating brilliant strategies, but all too often brilliant strategies do not translate into brilliant performance. This book presents new conceptual models and tools that can be used to implement different strategies. The author analyses how market leaders have benefitted from successful strategy implementation and provides the reader with a comprehensive and systematic framework to tackle strategy implementation challenges. Have clear strategic choices been made? Are actions aligned with the strategy? What’s the organizational context for the strategy? In answering these simple questions, the book provides students of strategic management, along with managers involved in designing and implementing strategies, with a valuable resource.
Force For Change
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Author : John P. Kotter
language : en
Publisher: Simon and Schuster
Release Date : 2008-06-30
Force For Change written by John P. Kotter and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-30 with Business & Economics categories.
The critics who despair of the coming of imaginative, charismatic leaders to replace the so-called manipulative caretakers of American corporations don't tell us much about what leadership actually is, or, for that matter, what management is either. Now, John P. Kotter, who focused on why we have a leadership crisis in The Leadership Factor shows here, with compelling evidence, what leadership really means today, why it is rarely associated with larger-than-life charismatics, precisely how it is different from management, and yet why both good leadership and management are essential for business success, especially for complex organizations operating in changing environments. Leadership, Kotter clearly demonstrates, is for the most part not a god-like figure transforming subordinates into superhumans, but is in fact a process that creates change -- a process which often involves hundreds or even thousands of "little acts of leadership" orchestrated by people who have the profound insight to realize this. Building on his landmark study of 15 successful general managers, Kotter presents detailed accounts of how senior and middle managers in major corporations, in close concert with colleagues and subordinates, were able to create a leadership process that put into action hundreds of commonsense ideas and procedures that, in combination with competent management, produced extraordinary results. This leadership turned NCR from a loser to a big winner in automated teller machines, despite intense competition from IBM. The same process at American Express and SAS helped businesses grow dramatically despite the fact that they were "mature" and "commodity-like." Kotter also shows how leadership turned around operations at P&G and Kodak; produced huge business successes at PepsiCo, ARCO, and ConAgra; and made the impossible occasionally happen at Digital. Thousands of companies today are overmanaged and underled, John Kotter concludes, not because managers lack charisma, but because far too few executives have a clear understanding of what leadership is and what it can accomplish. Without such a vision, even the most capable people have great difficulty trying to lead effectively and to create the cultures which will help others to lead.
The New Guide To Identity
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Author : Wolff Olins
language : en
Publisher: Routledge
Release Date : 2017-03-02
The New Guide To Identity written by Wolff Olins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Business & Economics categories.
It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the world’s leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The New Guide to Identity provides a simple clear guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this straightforward guide is essential reading.
The Conversation Company
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Author : Steven Van Belleghem
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-05-03
The Conversation Company written by Steven Van Belleghem and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-03 with Business & Economics categories.
Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.